Archive for 'PR'
Project: WorldWide

Big News! Affinitive is now part of Project: WorldWide (we’ve been acquired!)

Posted 06 June 2012 | By | Categories: Industry News, PR, Self-Promotion | 4 Comments

  Way back in 2002, I cobbled together some code for an online “street team” platform that allowed record labels and movie studios to create buzz by mobilizing their fans and giving them tools to “get the word out”. We quickly saw the power of “engaging, empowering, and connecting” consumers and how passion extends far [...]

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Why, How To and How Not To Hashtag

Posted 18 October 2011 | By | Categories: Marketing, PR, Social Media, Strategy | No Comments

It is not far from fact to say that Social Media sites like Facebook and Twitter play a big part in what we read and see online.  Whether it is a celebrity death or travesties committed around the world, people find that they get their information about what is going on faster by seeing what [...]

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Social Media Round-Up – The Most Intriguing Social Media News of the Week

Posted 26 August 2011 | By | Categories: Industry News, Marketing, PR, Social Media | No Comments

We’ve gathered the more interesting bits and pieces around the web that had us buzzing. As the week comes to a close, we’re logging off with these in mind: QR Codes with Your Morning Cereal Kellogg’s has rolled out a new campaign targeting men by using QR codes. The cereal in question, Crunchy Nuts (we [...]

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Playground Buzz – The Most Intriguing Social Media News of the Week

Posted 19 August 2011 | By | Categories: Industry News, PR, Social Media, Technology | No Comments

We’ve gathered the more interesting bits and pieces around the web that had us buzzing. As the week comes to a close, we’re logging off with these in mind: Abercrombie Gets into a Tight Fitch-uation Yikes. Talk about image management gone awry with puns. After reports that clothing brand Abercrombie & Fitch offered Jersey Shore [...]

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The “Snooki Effect” – Anti-endorsement as a New WOM Strategy?

Posted 08 September 2010 | By | Categories: Marketing, PR, Social Media, Strategy | No Comments

A recent article in the New York Observer discusses how luxury handbag brands have been sending MTV’s Jersey Shore reality TV star Nicole “Snooki” Polizzi handbags of their competitors, hoping that her association with competitors’ products will create disloyalty and mockery among consumers who in no way want to be “associated” with Snooki or viewed [...]

Social as a function of…

A Visualization of the “Social” Landscape…

Posted 24 March 2010 | By | Categories: Marketing, PR, Research, Social Media, Strategy | 2 Comments

For those of us working on the front-lines of social marketing, we’re often faced with the challenge of clients telling us they are looking for one thing (i.e., “We want to identify and directly engaging 5,000 of our most passionate customers by developing a customer community”), but measuring the success/value of such initiatives against another [...]

Dear KFC: Never Underestimate the Power of Free + Word of Mouth

Dear KFC: Never Underestimate the Power of Free + Word of Mouth

Posted 11 May 2009 | By | Categories: Industry News, Marketing, PR, Self-Promotion, Social Media | 2 Comments

Dear KFC Team, Last week you learned a valuable lesson (no, not that Oprah is queen – we already knew that). You learned, hopefully, not to underestimate the power of Word of Mouth. To recap, for those who haven’t been stampeded in one of your locations within the past week… You as a brand, interested [...]

Want to add Social Media to your marketing mix? Leave it to the experts.

Want to add Social Media to your marketing mix? Leave it to the experts.

Posted 17 April 2009 | By | Categories: Industry News, Marketing, PR, Self-Promotion, Social Media, Technology | 1 Comment

This week Marketing Sherpa asks the question “How Knowledgeable are Marketers [about Social Media] who have no Social Media experience?” Quite an interesting question indeed. With Social Media being a super hyped little pair of buzz words, every agency, self-promoting fameball, or major brand who follows trendy little buzz words has jumped on the tweeting, [...]

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Hey @VirginAmerica, 10 Free “Viral” Twitter Ideas Here!

Posted 18 February 2009 | By | Categories: Marketing, PR, Self-Promotion, Social Media | 2 Comments

Virgin America (or @VirginAmerica to those of you on Twitter), decided to crowdsource “viral” ideas to grow their presence among Twitter users. We thought it would be a fun exercise… but hey, we are supposed to get paid for this sort of advice/consulting/creative brainstorming!! So we decided we’d post a handful of ideas here (10, [...]

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A Social Media “Gut Check” – Own Your Presence. Own Your Relationships. Own Your Data.

Posted 17 February 2009 | By | Categories: Industry News, Marketing, PR, Social Media | 49 Comments

The recent, unannounced changes to Facebook’s terms of service seem to have gotten many folks up in arms. While this has caused a stir among consumers and privacy advocates, it is also raising flags with brands who are voicing concerns about what this means about ownership of their profiles, relationships, and data. Can Facebook use [...]

No Such Thing…REALLY?

No Such Thing…REALLY?

Posted 23 October 2008 | By | Categories: PR | 3 Comments

Famed British street artist Banksy has recently hit NYC with a slew of interesting graffiti art and even an impromptu pop up Village Petstore and Charcoal Grill on 7th Avenue in the West Village. His messages are typically politically or socially charged and have been displayed (without permission) everywhere from Israel to China to the [...]

Cleaning Up a Social Media “Mess”

Cleaning Up a Social Media “Mess”

Posted 17 October 2008 | By | Categories: Marketing, PR, Social Media | 120 Comments

This post was inspired by some events that transpired over the past week.  In a nutshell, the teenage daughter of a well-respected and all around nice guy in the WOM industry recently went missing. When word got out, it spread like wildfire and spurred a flurry of good samaritanism among others in the industry who [...]