Affinitive’s Social Media Playground

Sunday marked my three-year anniversary with Affinitive. While three years might not be a monumental milestone for many who have been with companies for decades, in the agency world in this city – it is a measurable moment.  At least it is for me. My longest commitments outside of Affinitive are to my chihuahua and [...]

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Dear KFC Team,
Last week you learned a valuable lesson (no, not that Oprah is queen – we already knew that). You learned, hopefully, not to underestimate the power of Word of Mouth.
To recap, for those who haven’t been stampeded in one of your locations within the past week…
You as a brand, interested in dipping [...]

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This week Marketing Sherpa asks the question “How Knowledgeable are Marketers [about Social Media] who have no Social Media experience?”
Quite an interesting question indeed. With Social Media being a super hyped little pair of buzz words, every agency, self-promoting fameball, or major brand who follows trendy little buzz words has jumped on the tweeting, wall-posting, [...]

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Virgin America (or @VirginAmerica to those of you on Twitter), decided to crowdsource “viral” ideas to grow their presence among Twitter users. We thought it would be a fun exercise… but hey, we are supposed to get paid for this sort of advice/consulting/creative brainstorming!! So we decided we’d post a handful of ideas here (10, [...]

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The recent, unannounced changes to Facebook’s terms of service seem to have gotten many folks up in arms. While this has caused a stir among consumers and privacy advocates, it is also raising flags with brands who are voicing concerns about what this means about ownership of their profiles, relationships, and data. Can Facebook [...]

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Famed British street artist Banksy has recently hit NYC with a slew of interesting graffiti art and even an impromptu pop up Village Petstore and Charcoal Grill on 7th Avenue in the West Village. His messages are typically politically or socially charged and have been displayed (without permission) everywhere from Israel to China to the [...]

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