Affinitive’s Social Media Playground

It is not far from fact to say that Social Media sites like Facebook and Twitter play a big part in what we read and see online.  Whether it is a celebrity death or travesties committed around the world, people find that they get their information about what is going on faster by seeing what [...]

We’ve gathered the more interesting bits and pieces around the web that had us buzzing. As the week comes to a close, we’re logging off with these in mind: QR Codes with Your Morning Cereal Kellogg’s has rolled out a new campaign targeting men by using QR codes. The cereal in question, Crunchy Nuts (we [...]

We’ve gathered the more interesting bits and pieces around the web that had us buzzing. As the week comes to a close, we’re logging off with these in mind: Abercrombie Gets into a Tight Fitch-uation Yikes. Talk about image management gone awry with puns. After reports that clothing brand Abercrombie & Fitch offered Jersey Shore [...]

A recent article in the New York Observer discusses how luxury handbag brands have been sending MTV’s Jersey Shore reality TV star Nicole “Snooki” Polizzi handbags of their competitors, hoping that her association with competitors’ products will create disloyalty and mockery among consumers who in no way want to be “associated” with Snooki or viewed [...]

For those of us working on the front-lines of social marketing, we’re often faced with the challenge of clients telling us they are looking for one thing (i.e., “We want to identify and directly engaging 5,000 of our most passionate customers by developing a customer community”), but measuring the success/value of such initiatives against another [...]

Dear KFC Team, Last week you learned a valuable lesson (no, not that Oprah is queen – we already knew that). You learned, hopefully, not to underestimate the power of Word of Mouth. To recap, for those who haven’t been stampeded in one of your locations within the past week… You as a brand, interested [...]