Archive for 'PR'

The “Snooki Effect” – Anti-endorsement as a New WOM Strategy?

Posted 08 September 2010 | By | Categories: Marketing, PR, Social Media, Strategy | No Comments

A recent article in the New York Observer discusses how luxury handbag brands have been sending MTV’s Jersey Shore reality TV star Nicole “Snooki” Polizzi handbags of their competitors, hoping that her association with competitors’ products will create disloyalty and mockery among consumers who in no way want to be “associated” with Snooki or viewed [...]

A Visualization of the “Social” Landscape…

Posted 24 March 2010 | By | Categories: Marketing, PR, Research, Social Media, Strategy | 447 Comments

For those of us working on the front-lines of social marketing, we’re often faced with the challenge of clients telling us they are looking for one thing (i.e., “We want to identify and directly engaging 5,000 of our most passionate customers by developing a customer community”), but measuring the success/value of such initiatives against another [...]

Dear KFC: Never Underestimate the Power of Free + Word of Mouth

Dear KFC: Never Underestimate the Power of Free + Word of Mouth

Posted 11 May 2009 | By | Categories: Industry News, Marketing, PR, Self-Promotion, Social Media | 200 Comments

Dear KFC Team, Last week you learned a valuable lesson (no, not that Oprah is queen – we already knew that). You learned, hopefully, not to underestimate the power of Word of Mouth. To recap, for those who haven’t been stampeded in one of your locations within the past week… You as a brand, interested [...]