This post was inspired by some events that transpired over the past week. In a nutshell, the teenage daughter of a well-respected and all around nice guy in the WOM industry recently went missing. When word got out, it spread like wildfire and spurred a flurry of good samaritanism among others in the industry who [...]
Entries Tagged as 'PR'
Cleaning Up a Social Media “Mess”
October 17th, 2008 · Comments
Tags: Marketing · PR · Social Media
2008 Forrester Groundswell Awards – Please Vote (for us)!
September 10th, 2008 · Comments
Inspired by the best-selling book Groundswell (which should be on the bookshelf of anyone interested in word of mouth or social media marketing), Forrester has created the Groundswell Awards, which recognizes excellence in accomplishing business goals with social applications (categories include “Listening”, “Talking”, “Energizing”, “Supporting”, “Embracing”, “Managing”, and “Social Impact”).
Affinitive is happy to announce that [...]
Tags: Case Studies · Marketing · PR · Research · Self-Promotion · Social Media · Technology
Your Mom Has A Blog!
July 22nd, 2008 · Comments
All those “your mom” jokes just got serious. AdAge recently reported Procter & Gamble Co.’s plans to pamper top “mommy bloggers” in an effort to tap into the online influencers and inform them of Pampers diaper products. The company may bring in as many as 15 top bloggers in this category to their Cincinnati headquarters for all-expense-paid trips not to buy their loyalty, but instead let these bloggers get to know what the company is about which will hopefully bring a positive light to their product.
Tags: Industry News · Marketing · PR · Research


