Affinitive’s Social Media Playground

A new report from MarketTools reveals that nearly 70% of Americans visit blogs, communities or social networks.  Of all respondents in the study, nearly half have been influenced in their purchase decisions by social media.
Your product is being talked about everywhere by everyone.  A single product review can be seen by millions.  This realization can […]

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Inspired by the best-selling book Groundswell (which should be on the bookshelf of anyone interested in word of mouth or social media marketing), Forrester has created the Groundswell Awards, which recognizes excellence in accomplishing business goals with social applications (categories include “Listening”, “Talking”, “Energizing”, “Supporting”, “Embracing”, “Managing”, and “Social Impact”).
Affinitive is happy to announce that […]

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A paper recently released by two University of Maryland economists, Craig Garthwaite and Tim Moore, tries to quantify Oprah Winfrey’s influence over her fans with regards to the Democratic primaries and generating votes. From the paper’s abstract:
Candidates in major political contests are commonly endorsed by other politicians, interest groups and celebrities. Prior to the […]

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All those “your mom” jokes just got serious. AdAge recently reported Procter & Gamble Co.’s plans to pamper top “mommy bloggers” in an effort to tap into the online influencers and inform them of Pampers diaper products. The company may bring in as many as 15 top bloggers in this category to their Cincinnati headquarters for all-expense-paid trips not to buy their loyalty, but instead let these bloggers get to know what the company is about which will hopefully bring a positive light to their product.

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The water cooler just got a lot sexier for marketers. A recent survey conducted by WorkPlace Media and reported by MarketingCharts indicates that 96% of workplace consumers give coworkers advice about products and services. Additionally, 93% also seek advice before making purchases.
“The American workplace is replacing the American neighborhood as the most lucrative marketing […]

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Recently, video game publisher (and Affinitive client) NAMCO BANDAI Games sought help in choosing the official box art for the upcoming PlayStation 3 release of NARUTO: Ultimate Ninja Storm.
Tapping into their 20,000+ member Hokage’s Room enthusiast community, members were invited to complete a survey and provide feedback on 6 designs as well as how the […]

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