Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

Entries Tagged as 'Research'

Powerless Portals: How The News Is Leveraging Social Networks

April 28th, 2009 · Comments

The Nielsen Company issued an important news release late last week identifying a dramatic change in the behavior and general interests of internet users, indicating that usage has drifted away from portal browsing and towards social networking and video content sites.
Since 2003, interests of the average online user have shifted significantly. Categories that consisted of [...]

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Tags: Marketing · Research · Social Media

“Beyond Advertising” Study - A Strategic Path to the Digital Customer

April 6th, 2009 · Comments

Marketing channels, such as Word of Mouth Marketing and Online Marketing, are expected to grow to an astounding 27% of overall marketing expenditures by 2012, up from 7% in 2002, according to a new research study recently released by IBM Institute for Business Value titled “Beyond Advertising: Choosing a Strategic Path to the Digital Consumer”.
The [...]

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Tags: Industry News · Research

Baby Boomers Aren’t That Far Behind

March 4th, 2009 · Comments

I know I shouldn’t be, but I’m still a little amazed when I see the elderly chatting away on cell phones. It’s somewhat of a stark contrast for me because I remember seeing my grandmother’s rotary phone as a child and now I see her answering calls on her cell phone instead. And no, I’m [...]

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Tags: Industry News · Research · Social Media

Young And Old Alike Are Online, Using Email

March 3rd, 2009 · Comments

Marketing VOX reported today on a new study from the Pew Research Center on internet usage by generation.  The report reveals some insights into the specific behaviors of internet users by age group, from blogging to playing games.  There’s some valuable information to be gleaned and I encourage you to check out the full report [...]

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Tags: Industry News · Research · Social Media

Social Media = Key Driver of Brand Awareness and Reputation

February 26th, 2009 · Comments

The following chart from Marketing Sherpa takes a look at how brands and companies can best go about creating brand awareness, increasing affinity, and driving traffic to any targeted brand message. According to the study, in all of these scenarios a majority of brands and marketers turn to Social Media-driven strategy to make this happen.

It [...]

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Tags: Industry News · Marketing · Research · Social Media

My ROI - Measuring the Returns of Social Network Marketing

February 23rd, 2009 · Comments

I recently had the opportunity to attend the Online Community Unconference East 2009 at Baruch College here in New York City.  It was my first unconference and I thoroughly enjoyed it.  I met a lot of interesting people and participated in some lively discussions about online communities.  One particular session left me with a lot [...]

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Tags: Industry News · Marketing · Research · Social Media