Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
Psst… I have a confession to make. I do not “subscribe” to any blogs. Nor have I used an RSS reader for well over a year. Shocked? Don’t be, because I still get my daily fill of timely news, information, and gossip. Only now, I rely exclusively on my “social lens” – the filtered/curated content [...]
I came across a recent report released by IBM titled “From Social Media to Social CRM” that any brand marketer developing social media marketing strategies should definitely check out (don’t worry, it’s a quick read you can tackle over lunch!) IBM surveyed 1,000 customers around the world (including 350 executives) to understand what drives consumers [...]
Here’s a really nifty infographic I came across via the recent Smash Summit event’s blog. While it doesn’t contain much information I haven’t already read/seen elsewhere, it provides a nice at-a-glance visual overview (unfortunately, the chart doesn’t cite it’s data sources). Print it out and hang it over your water cooler (click to enlarge)