This week brought with it some exciting news and stories in the area of social media measurement and, since I didn’t write any of them, I thought I would do my part to highlight some favorites. I’m not going to trust myself to say that I’ll do this every week, I probably won’t.
Here are a [...]
Entries Tagged as 'Research'
Social Media Measurement News Roundup
March 10th, 2010 · Comments
Tags: Industry News · Research · Social Media · Strategy
Facebook ‘Impressions’ Lend Little Insight
February 10th, 2010 · Comments
Any marketer who has directly measured or quantified the performance of a Facebook page or application knows full well how primitive and unreliable the Facebook Insights dashboard is. Fan count, page views, and interaction rates serve as the key metrics which, to Facebook’s argument, does provide ‘insight’ into a page, but offers limited access below [...]
Tags: Industry News · Marketing · Research · Social Media
1%
September 29th, 2009 · Comments
That’s the percentage of retailers who have NO plans to have a Facebook page. ONE. PERCENT.
That means that of the retailers surveyed in a survey by the e-tailing Group and PowerReviews in August and September of this year, Facebook will have almost 100% brand penetration, as reported by eMarketer.
Other interesting insights from the survey:
More than [...]
Tags: Industry News · Research · Self-Promotion · Social Media
The Social Marketing “Land Grab”
August 11th, 2009 · Comments
“Social Media” are the two hottest buzz words on the block in the big, wide world of marketing. Diving into the various social marketing platforms – such as Facebook, Flickr, Tumblr (or another blogging platform although I have all my pesos on Tumblr reigning supreme), and the hottest little platform on the list, Twitter, is [...]
Tags: Marketing · Research · Self-Promotion · Social Media
Young Folks Don’t Care About Twitter… Maybe
August 5th, 2009 · Comments
There’s a lot of buzz over the “Teens Don’t Tweet” report published by the Nielsen Company today, including articles from Mashable and Business Insider.
While I have no evidence to argue against this other than the myriad personal anecdotes from teens in the comments of the media coverage (I tweet therefore we tweet!) and the [...]
Tags: Industry News · Research · Social Media · Technology
New Comprehensive Word-of-Mouth Marketing Industry Report Released
July 30th, 2009 · Comments
On the heels of the first-of-its-kind WOM industry study in 2007, The Word of Mouth Marketing Association (WOMMA), in conjunction with PQ Media, just released their Word-of-Mouth Marketing Forecast 2009-2013: Spending, Trends & Analysis study. It’s chock full of great data and insight, and includes the following eye-opening prediction:
Total spending on WoM marketing is expected [...]
Tags: Case Studies · Industry News · Marketing · Research · Social Media


