Affinitive’s Social Media Playground

The water cooler just got a lot sexier for marketers. A recent survey conducted by WorkPlace Media and reported by MarketingCharts indicates that 96% of workplace consumers give coworkers advice about products and services. Additionally, 93% also seek advice before making purchases.
“The American workplace is replacing the American neighborhood as the most lucrative marketing […]

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Recently, video game publisher (and Affinitive client) NAMCO BANDAI Games sought help in choosing the official box art for the upcoming PlayStation 3 release of NARUTO: Ultimate Ninja Storm.
Tapping into their 20,000+ member Hokage’s Room enthusiast community, members were invited to complete a survey and provide feedback on 6 designs as well as how the […]

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In 2007, Gen X & Gen Y moms spent an estimated 1.7 trillion dollars on consumer and personal care products. With Mother’s Day fast approaching, have you thought about the importance engaging and reaching moms as part of your WOM strategy?
Some highlights from a recent study released by Keller Fay Group:

Today’s pregnant women and new […]

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The phenomenal growth of Facebook after launching its application platform in May 2007 sent shockwaves to all other social networks. Where sites like MySpace had previously been actively attempting to block external widgets, they all began scrambling to implement their own APIs and embrace third party developers.

Now, a year later, the primary competitor to […]

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For those of you who might have been following the Forrester Research Marketing Forum 2008 (either via “microblogging” or Twitter), a new set of metrics were put forth to better quantify how consumers engage with products and services.
The engagement model is based on Discovery, Evaluation, Use and Affinity for products and can be used offline […]

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Many marketers are interested in leveraging word-of-mouth, viral, and social media marketing because they view it simply as being “cheaper” than other marketing channels.
This is the wrong attitude. The expectation is small spend, huge results (often in a short amount of time). With traditional marketing channels, there is a linear relationship between spend and return […]

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