Archive for 'Research'
Is Diversity The Key To Influence On Twitter?

Is Diversity The Key To Influence On Twitter?

Posted 16 April 2010 | By | Categories: Research, Social Media, Strategy | 209 Comments

The Million Follower Fallacy: Audience Size Doesn’t Prove Influence on Twitter by Sarah Perez reviews a study by Meeyoung Cha, Hamed Haddadi, Fabricio Benevenuto, and Krishna P. Gummadi* that gives the research data to back up what most social media pros already know – follower counts on Twitter are  “somewhat of a meaningless metric when [...]

A “Real-Time” Look at Social Web Growth

Posted 09 April 2010 | By | Categories: Industry News, Research, Social Media | 1,226 Comments

I recently came across a pretty nifty widget that illustrates the exponential growth of the “social web”. Similar to the famed National Debt Clock, although the chart doesn’t pull in “real-time” data, the information it dynamically presents is based on a number of key social web data points from a number of sources, i.e.: 20 [...]

What I’m Reading: The Social Media Bubble

What I’m Reading: The Social Media Bubble

Posted 01 April 2010 | By | Categories: Research, Social Media, Strategy | 459 Comments

I fully intended on writing a blog post about this blog post by Umair Haque in Harvard Business Review, but it quickly (very quickly) turned into a seven page manifesto that certainly isn’t appropriate to publish here.  I’d lose you three paragraphs in. In this post, Haque discusses the relationships that are created through all [...]