Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

Entries Tagged as 'Research'

Facebook ‘Impressions’ Lend Little Insight

February 10th, 2010 · View Comments

Any marketer who has directly measured or quantified the performance of a Facebook page or application knows full well how primitive and unreliable the Facebook Insights dashboard is.  Fan count, page views, and interaction rates serve as the key metrics which, to Facebook’s argument, does provide ‘insight’ into a page, but offers limited access below [...]

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Tags: Industry News · Marketing · Research · Social Media

1%

September 29th, 2009 · View Comments

That’s the percentage of retailers who have NO plans to have a Facebook page. ONE. PERCENT. That means that of the retailers surveyed in a survey by the e-tailing Group and PowerReviews in August and September of this year, Facebook will have almost 100% brand penetration, as reported by eMarketer. Other interesting insights  from the [...]

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Tags: Industry News · Research · Self-Promotion · Social Media

The Social Marketing “Land Grab”

August 11th, 2009 · View Comments

“Social Media” are the two hottest buzz words on the block in the big, wide world of marketing.  Diving into the various social marketing platforms – such as Facebook, Flickr, Tumblr (or another blogging platform although I have all my pesos on Tumblr reigning supreme), and the hottest little platform on the list, Twitter, is [...]

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Tags: Marketing · Research · Self-Promotion · Social Media

Young Folks Don’t Care About Twitter… Maybe

August 5th, 2009 · View Comments

There’s a lot of buzz over the “Teens Don’t Tweet” report published by the Nielsen Company today, including articles from Mashable and Business Insider. While I have no evidence to argue against this other than the myriad personal anecdotes from teens in the comments of the media coverage (I tweet therefore we tweet!) and the [...]

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Tags: Industry News · Research · Social Media · Technology

New Comprehensive Word-of-Mouth Marketing Industry Report Released

July 30th, 2009 · View Comments

On the heels of the first-of-its-kind WOM industry study in 2007, The Word of Mouth Marketing Association (WOMMA), in conjunction with PQ Media, just released their Word-of-Mouth Marketing Forecast 2009-2013: Spending, Trends & Analysis study. It’s chock full of great data and insight, and includes the following eye-opening prediction: Total spending on WoM marketing is [...]

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Tags: Case Studies · Industry News · Marketing · Research · Social Media

Powerless Portals: How The News Is Leveraging Social Networks

April 28th, 2009 · View Comments

The Nielsen Company issued an important news release late last week identifying a dramatic change in the behavior and general interests of internet users, indicating that usage has drifted away from portal browsing and towards social networking and video content sites. Since 2003, interests of the average online user have shifted significantly. Categories that consisted [...]

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Tags: Marketing · Research · Social Media