Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
The Million Follower Fallacy: Audience Size Doesn’t Prove Influence on Twitter by Sarah Perez reviews a study by Meeyoung Cha, Hamed Haddadi, Fabricio Benevenuto, and Krishna P. Gummadi* that gives the research data to back up what most social media pros already know – follower counts on Twitter are “somewhat of a meaningless metric when [...]
I recently came across a pretty nifty widget that illustrates the exponential growth of the “social web”. Similar to the famed National Debt Clock, although the chart doesn’t pull in “real-time” data, the information it dynamically presents is based on a number of key social web data points from a number of sources, i.e.: 20 [...]
I fully intended on writing a blog post about this blog post by Umair Haque in Harvard Business Review, but it quickly (very quickly) turned into a seven page manifesto that certainly isn’t appropriate to publish here. I’d lose you three paragraphs in. In this post, Haque discusses the relationships that are created through all [...]