Affinitive’s Social Media Playground

For those of us working on the front-lines of social marketing, we’re often faced with the challenge of clients telling us they are looking for one thing (i.e., “We want to identify and directly engaging 5,000 of our most passionate customers by developing a customer community”), but measuring the success/value of such initiatives against another [...]

This week brought with it some exciting news and stories in the area of social media measurement and, since I didn’t write any of them, I thought I would do my part to highlight some favorites.  I’m not going to trust myself to say that I’ll do this every week, I probably won’t. Here are [...]

Any marketer who has directly measured or quantified the performance of a Facebook page or application knows full well how primitive and unreliable the Facebook Insights dashboard is.  Fan count, page views, and interaction rates serve as the key metrics which, to Facebook’s argument, does provide ‘insight’ into a page, but offers limited access below [...]