Sunday marked my three-year anniversary with Affinitive. While three years might not be a monumental milestone for many who have been with companies for decades, in the agency world in this city – it is a measurable moment. At least it is for me. My longest commitments outside of Affinitive are to my chihuahua and [...]
Entries Tagged as 'Self-Promotion'
Three Years.
February 2nd, 2010 · Comments
Tags: Marketing · PR · Self-Promotion · Social Media
Word of Mouth “Supergenius” Preview – How Random House Connects Directly With Their Fans
November 3rd, 2009 · Comments
We’ve been invited by our friends at GasPedal to present at their upcoming “Supergenius” conference (aka “How to be Great at Word of Mouth Marketing”), where we’ll be giving a talk titled “How Random House is Connecting Teen Readers Directly with Authors”. Click on the video below for a preview of what to expect, courtesy [...]
Tags: Case Studies · Marketing · Self-Promotion
1%
September 29th, 2009 · Comments
That’s the percentage of retailers who have NO plans to have a Facebook page. ONE. PERCENT.
That means that of the retailers surveyed in a survey by the e-tailing Group and PowerReviews in August and September of this year, Facebook will have almost 100% brand penetration, as reported by eMarketer.
Other interesting insights from the survey:
More than [...]
Tags: Industry News · Research · Self-Promotion · Social Media
The Social Marketing “Land Grab”
August 11th, 2009 · Comments
“Social Media” are the two hottest buzz words on the block in the big, wide world of marketing. Diving into the various social marketing platforms – such as Facebook, Flickr, Tumblr (or another blogging platform although I have all my pesos on Tumblr reigning supreme), and the hottest little platform on the list, Twitter, is [...]
Tags: Marketing · Research · Self-Promotion · Social Media
Dear KFC: Never Underestimate the Power of Free + Word of Mouth
May 11th, 2009 · Comments
Dear KFC Team,
Last week you learned a valuable lesson (no, not that Oprah is queen – we already knew that). You learned, hopefully, not to underestimate the power of Word of Mouth.
To recap, for those who haven’t been stampeded in one of your locations within the past week…
You as a brand, interested in dipping [...]
Tags: Industry News · Marketing · PR · Self-Promotion · Social Media
Billboard-sized Consumer Generated Content Hits the Streets of LA!
April 22nd, 2009 · Comments
One of our clients, Redwood Creek, has a series of collectible “Vintage Print” posters that they have been releasing over the past few years as no obligation takeaways for consumers.
These Vintage Prints feature iconic, greater outdoors inspired scenes and are available to consumers at no cost via their community site Blaze the Trail.
Recently, one of these [...]
Tags: Case Studies · Marketing · Self-Promotion


