Dear KFC Team,
Last week you learned a valuable lesson (no, not that Oprah is queen - we already knew that). You learned, hopefully, not to underestimate the power of Word of Mouth.
To recap, for those who haven’t been stampeded in one of your locations within the past week…
You as a brand, interested in dipping [...]
Entries Tagged as 'Self-Promotion'
Dear KFC: Never Underestimate the Power of Free + Word of Mouth
May 11th, 2009 · Comments
Tags: Industry News · Marketing · PR · Self-Promotion · Social Media
Billboard-sized Consumer Generated Content Hits the Streets of LA!
April 22nd, 2009 · Comments
One of our clients, Redwood Creek, hasĀ a series of collectible “Vintage Print” posters that they have been releasing over the past few years as no obligation takeaways for consumers.
These Vintage Prints feature iconic, greater outdoors inspired scenes and are available to consumers at no cost via their community site Blaze the Trail.
Recently, one of these [...]
Tags: Case Studies · Marketing · Self-Promotion
Want to add Social Media to your marketing mix? Leave it to the experts.
April 17th, 2009 · Comments
This week Marketing Sherpa asks the question “How Knowledgeable are Marketers [about Social Media] who have no Social Media experience?”
Quite an interesting question indeed. With Social Media being a super hyped little pair of buzz words, every agency, self-promoting fameball, or major brand who follows trendy little buzz words has jumped on the tweeting, wall-posting, [...]
Tags: Industry News · Marketing · PR · Self-Promotion · Social Media · Technology
Hey @VirginAmerica, 10 Free “Viral” Twitter Ideas Here!
February 18th, 2009 · Comments
Virgin America (or @VirginAmerica to those of you on Twitter), decided to crowdsource “viral” ideas to grow their presence among Twitter users. We thought it would be a fun exercise… but hey, we are supposed to get paid for this sort of advice/consulting/creative brainstorming!! So we decided we’d post a handful of ideas here (10, [...]
Tags: Marketing · PR · Self-Promotion · Social Media
Inspiration: White House on Vimeo
January 30th, 2009 · Comments
1/31/09: Your Weekly Address from White House on Vimeo.
In thinking about ways in this new year that I could better contribute to Affinitive’s blog, I got inspired by the blog over at everyone’s favorite minimalistic housewares company, SimpleHuman.
Their blog has become a must-read for me, not because they dish out the inside scoop on their [...]
Tags: Industry News · Self-Promotion · Social Media
Lord of the Rings Fans Strut Their Stuff for Ultimate Fan Contest!
January 16th, 2009 · Comments
Talk about passionate fans! For the past several months Affinitive has been running “Battle For the Ring”, an enthusiast community/advocacy program we developed for the new video game The Lord of The Rings: Conquest for one of our great clients, Electronic Arts.
The game hit stores this week, and to celebrate the illustrious history of [...]
Tags: Marketing · Self-Promotion · Social Media


