Affinitive’s Social Media Playground

Dear KFC Team,
Last week you learned a valuable lesson (no, not that Oprah is queen - we already knew that). You learned, hopefully, not to underestimate the power of Word of Mouth.
To recap, for those who haven’t been stampeded in one of your locations within the past week…
You as a brand, interested in dipping [...]

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One of our clients, Redwood Creek, has a series of collectible “Vintage Print” posters that they have been releasing over the past few years as no obligation takeaways for consumers.
These Vintage Prints feature iconic, greater outdoors inspired scenes and are available to consumers at no cost via their community site Blaze the Trail.
Recently, one of these [...]

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This week Marketing Sherpa asks the question “How Knowledgeable are Marketers [about Social Media] who have no Social Media experience?”
Quite an interesting question indeed. With Social Media being a super hyped little pair of buzz words, every agency, self-promoting fameball, or major brand who follows trendy little buzz words has jumped on the tweeting, wall-posting, [...]

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Virgin America (or @VirginAmerica to those of you on Twitter), decided to crowdsource “viral” ideas to grow their presence among Twitter users. We thought it would be a fun exercise… but hey, we are supposed to get paid for this sort of advice/consulting/creative brainstorming!! So we decided we’d post a handful of ideas here (10, [...]

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1/31/09: Your Weekly Address from White House on Vimeo.
In thinking about ways in this new year that I could better contribute to Affinitive’s blog, I got inspired by the blog over at everyone’s favorite minimalistic housewares company, SimpleHuman.
Their blog has become a must-read for me, not because they dish out the inside scoop on their [...]

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Talk about passionate fans! For the past several months Affinitive has been running “Battle For the Ring”, an enthusiast community/advocacy program we developed for the new video game The Lord of The Rings: Conquest for one of our great clients, Electronic Arts.
The game hit stores this week, and to celebrate the illustrious history of [...]

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