Affinitive’s Social Media Playground

Virgin America (or @VirginAmerica to those of you on Twitter), decided to crowdsource “viral” ideas to grow their presence among Twitter users. We thought it would be a fun exercise… but hey, we are supposed to get paid for this sort of advice/consulting/creative brainstorming!! So we decided we’d post a handful of ideas here (10, [...]

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1/31/09: Your Weekly Address from White House on Vimeo. In thinking about ways in this new year that I could better contribute to Affinitive’s blog, I got inspired by the blog over at everyone’s favorite minimalistic housewares company, SimpleHuman. Their blog has become a must-read for me, not because they dish out the inside scoop [...]

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Talk about passionate fans! For the past several months Affinitive has been running “Battle For the Ring”, an enthusiast community/advocacy program we developed for the new video game The Lord of The Rings: Conquest for one of our great clients, Electronic Arts. The game hit stores this week, and to celebrate the illustrious history of [...]

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Just a quick note to wish all of our friends, families, clients, and colleagues a safe and happy holiday season! Thanks to all of you for your support, and looking forward to 2009 being our Best. Year. Ever! Now go “elf” yourself…

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The International Academy of Visual Arts and the W3 Awards today awarded 4 awards to Affinitive: Category – Best Viral Promotion, Games & Gaming Category (Silver W3): Ubisoft’s ‘1191AD: Brotherhood of Assassins’ Campaign for Assassin’s Creed Category – Best Site, Social Networking Category (Silver W3): Hey! Nielsen for The Nielsen Company Category – Best Site, [...]

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Inspired by the best-selling book Groundswell (which should be on the bookshelf of anyone interested in word of mouth or social media marketing), Forrester has created the Groundswell Awards, which recognizes excellence in accomplishing business goals with social applications (categories include “Listening”, “Talking”, “Energizing”, “Supporting”, “Embracing”, “Managing”, and “Social Impact”). Affinitive is happy to announce [...]

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