Archive for 'Self-Promotion'
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Affinitive Presenting at School of WOM Event May 9-11

Posted 20 April 2011 | By | Categories: Case Studies, Self-Promotion | 1 Comment

Come join me in Chicago on Monday, May 9th-11th for the Word of Mouth Marketing Association’s School of WOM Event where I’ll be presenting alongside our client Random House about how to evolve WOM programs into holistic corporate assets. Here’s a summary of our discussion: Random House | The Building Blocks of a Successful WOM [...]

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Affinitive takes home “GOLD” WOMMY Award!

Posted 18 November 2010 | By | Categories: Case Studies, Industry News, Self-Promotion | 112 Comments

I’m in Las Vegas right now attending The Word of Mouth Marketing Association’s 2010 Summit. WOMMA just announced the winners of their 2010 “WOMMY” awards, and I’m proud to announce that Affinitive has won the GOLD award, for best experiential marketing program, for our work with Random House! You can view our case study below. [...]

Word of Mouth “Supergenius” Preview – How Random House Connects Directly With Their Fans

Posted 03 November 2009 | By | Categories: Case Studies, Marketing, Self-Promotion | 43 Comments

We’ve been invited by our friends at GasPedal to present at their upcoming “Supergenius” conference (aka “How to be Great at Word of Mouth Marketing“), where we’ll be giving a talk titled “How Random House is Connecting Teen Readers Directly with Authors”. Click on the video below for a preview of what to expect, courtesy [...]

1%

1%

Posted 29 September 2009 | By | Categories: Industry News, Research, Self-Promotion, Social Media | 1 Comment

That’s the percentage of retailers who have NO plans to have a Facebook page. ONE. PERCENT. That means that of the retailers surveyed in a survey by the e-tailing Group and PowerReviews in August and September of this year, Facebook will have almost 100% brand penetration, as reported by eMarketer. Other interesting insights  from the [...]

The Social Marketing “Land Grab”

The Social Marketing “Land Grab”

Posted 11 August 2009 | By | Categories: Marketing, Research, Self-Promotion, Social Media | 5 Comments

“Social Media” are the two hottest buzz words on the block in the big, wide world of marketing.  Diving into the various social marketing platforms – such as Facebook, Flickr, Tumblr (or another blogging platform although I have all my pesos on Tumblr reigning supreme), and the hottest little platform on the list, Twitter, is [...]

Dear KFC: Never Underestimate the Power of Free + Word of Mouth

Dear KFC: Never Underestimate the Power of Free + Word of Mouth

Posted 11 May 2009 | By | Categories: Industry News, Marketing, PR, Self-Promotion, Social Media | 2 Comments

Dear KFC Team, Last week you learned a valuable lesson (no, not that Oprah is queen – we already knew that). You learned, hopefully, not to underestimate the power of Word of Mouth. To recap, for those who haven’t been stampeded in one of your locations within the past week… You as a brand, interested [...]

Billboard-sized Consumer Generated Content Hits the Streets of LA!

Billboard-sized Consumer Generated Content Hits the Streets of LA!

Posted 22 April 2009 | By | Categories: Case Studies, Marketing, Self-Promotion | 46 Comments

One of our clients, Redwood Creek, has a series of collectible “Vintage Print” posters that they have been releasing over the past few years as no obligation takeaways for consumers. These Vintage Prints feature iconic, greater outdoors inspired scenes and are available to consumers at no cost via their community site Blaze the Trail. Recently, one [...]

Want to add Social Media to your marketing mix? Leave it to the experts.

Want to add Social Media to your marketing mix? Leave it to the experts.

Posted 17 April 2009 | By | Categories: Industry News, Marketing, PR, Self-Promotion, Social Media, Technology | 1 Comment

This week Marketing Sherpa asks the question “How Knowledgeable are Marketers [about Social Media] who have no Social Media experience?” Quite an interesting question indeed. With Social Media being a super hyped little pair of buzz words, every agency, self-promoting fameball, or major brand who follows trendy little buzz words has jumped on the tweeting, [...]

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Hey @VirginAmerica, 10 Free “Viral” Twitter Ideas Here!

Posted 18 February 2009 | By | Categories: Marketing, PR, Self-Promotion, Social Media | 2 Comments

Virgin America (or @VirginAmerica to those of you on Twitter), decided to crowdsource “viral” ideas to grow their presence among Twitter users. We thought it would be a fun exercise… but hey, we are supposed to get paid for this sort of advice/consulting/creative brainstorming!! So we decided we’d post a handful of ideas here (10, [...]

Inspiration: White House on Vimeo

Posted 30 January 2009 | By | Categories: Industry News, Self-Promotion, Social Media | 2 Comments

1/31/09: Your Weekly Address from White House on Vimeo. In thinking about ways in this new year that I could better contribute to Affinitive’s blog, I got inspired by the blog over at everyone’s favorite minimalistic housewares company, SimpleHuman. Their blog has become a must-read for me, not because they dish out the inside scoop [...]

Lord of the Rings Fans Strut Their Stuff for Ultimate Fan Contest!

Posted 16 January 2009 | By | Categories: Marketing, Self-Promotion, Social Media | 73 Comments

Talk about passionate fans! For the past several months Affinitive has been running “Battle For the Ring”, an enthusiast community/advocacy program we developed for the new video game The Lord of The Rings: Conquest for one of our great clients, Electronic Arts. The game hit stores this week, and to celebrate the illustrious history of [...]

Happy Holidays from Affinitive!

Happy Holidays from Affinitive!

Posted 19 December 2008 | By | Categories: Self-Promotion, Uncategorized | 1 Comment

Just a quick note to wish all of our friends, families, clients, and colleagues a safe and happy holiday season! Thanks to all of you for your support, and looking forward to 2009 being our Best. Year. Ever! Now go “elf” yourself…