Affinitive’s Social Media Playground

Facebook made some Page updates recently including the elimination of the Boxes tab and shrinking the width of the canvas to 520x.  We knew it was coming (Facebook announced the changes last October) and Facebook were kind of enough to display to admins ahead of time what their tabs would look like with the new [...]

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As companies continue to expand/extend their social footprints, they are increasingly benefiting from both the resulting traffic they are receiving from people sharing content from their websites with others as well as traffic to areas of their website containing user-generated content (UGC) from search engines. I refer to these concepts as Social Referrals and Social [...]

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I’m as excited as anyone about the social marketing potential of the ‘real-time’ web, particularly as it applies to the mobile/location-based space. As more and more people flock to apps such as Foursquare, Gowalla, and BriteKite to document their every movement, everyone from local businesses to global brands are taking notice and trying to put [...]

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What is real?  If you were to watch David Kaplan’s new short movie entitled, Play, reality could just be a game.  If reality is simply what your five senses feed your brain, it is nothing but a series of electrical impulses.  So there’s reality reality, as in the sensation of spring time when the barren [...]

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Here’s a really nifty infographic I came across via the recent Smash Summit event’s blog. While it doesn’t contain much information I haven’t already read/seen elsewhere, it provides a nice at-a-glance visual overview (unfortunately, the chart doesn’t cite it’s data sources). Print it out and hang it over your water cooler (click to enlarge)

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The Million Follower Fallacy: Audience Size Doesn’t Prove Influence on Twitter by Sarah Perez reviews a study by Meeyoung Cha, Hamed Haddadi, Fabricio Benevenuto, and Krishna P. Gummadi* that gives the research data to back up what most social media pros already know – follower counts on Twitter are  “somewhat of a meaningless metric when [...]

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