Affinitive’s Social Media Playground

This week brought with it some exciting news and stories in the area of social media measurement and, since I didn’t write any of them, I thought I would do my part to highlight some favorites.  I’m not going to trust myself to say that I’ll do this every week, I probably won’t.
Here are a [...]

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When marketers decide to use any marketing channel, they should always ladder back to the brand’s objectives. This is hardly a novel concept and is part of any strategic process, such as the famed Forrester POST methodology, that many use to determine a Social Marketing plan of action.
When it comes to Social Marketing specifically, those [...]

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Like countless others, I’ve been glued to my TV for the past few days absorbing all of the Olympics action, from the opening ceremonies to the drama of the women’s snowboard cross final. At first it was fun watching the Twitterverse provide funny side commentary via the #Olympics hashtag (even I’m guilty of posting a [...]

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If you had asked me in 2005 what I’d be doing for a living in 2010, the answer would have never been social media strategy.  The Internet, then, for me was a tool to gather information, not a tool by which I would interact with my friends, receive news and get through my day with.  Five [...]

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Any marketer who has directly measured or quantified the performance of a Facebook page or application knows full well how primitive and unreliable the Facebook Insights dashboard is.  Fan count, page views, and interaction rates serve as the key metrics which, to Facebook’s argument, does provide ‘insight’ into a page, but offers limited access below [...]

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So, you’re a social marketing professional with your fingers all over the Internet, constantly tapped into the river of information flowing out on the wire. Sometimes it feels like you are sitting behind the control panel of the Nebuchadnezzar watching the matrix flow down the screen in odd characters. In the future Tweets [...]

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