It’s no surprise that marketing budgets will continue to shift towards better ways to engage and reach consumers as this recession begins to subside. Continue with building better brand equity and not only will consumers remember you but feel a connection and loosen up pockets as more money begins to come in. This is also [...]
Entries Tagged as 'Social Media'
The Future is Looking Bright for Social Networking and Word of Mouth Marketing
June 15th, 2009 · Comments
Tags: Industry News · Marketing · Social Media
Quizno’s Torpedoes Their Social Media Ship
June 11th, 2009 · Comments
We’ve all done things in our rebel adolescence that we regret. For digital natives, the ubiquity of social media now means every indecency, whether you remember it or not, could end up haunting you online for a very long time. Splattering your awkward self-discovery phase all over the internet is regrettable for most of us, [...]
Tags: Marketing · Social Media
Dear KFC: Never Underestimate the Power of Free + Word of Mouth
May 11th, 2009 · Comments
Dear KFC Team,
Last week you learned a valuable lesson (no, not that Oprah is queen - we already knew that). You learned, hopefully, not to underestimate the power of Word of Mouth.
To recap, for those who haven’t been stampeded in one of your locations within the past week…
You as a brand, interested in dipping [...]
Tags: Industry News · Marketing · PR · Self-Promotion · Social Media
Powerless Portals: How The News Is Leveraging Social Networks
April 28th, 2009 · Comments
The Nielsen Company issued an important news release late last week identifying a dramatic change in the behavior and general interests of internet users, indicating that usage has drifted away from portal browsing and towards social networking and video content sites.
Since 2003, interests of the average online user have shifted significantly. Categories that consisted of [...]
Tags: Marketing · Research · Social Media
Want to add Social Media to your marketing mix? Leave it to the experts.
April 17th, 2009 · Comments
This week Marketing Sherpa asks the question “How Knowledgeable are Marketers [about Social Media] who have no Social Media experience?”
Quite an interesting question indeed. With Social Media being a super hyped little pair of buzz words, every agency, self-promoting fameball, or major brand who follows trendy little buzz words has jumped on the tweeting, wall-posting, [...]
Tags: Industry News · Marketing · PR · Self-Promotion · Social Media · Technology
@iamdiddy Educates @theellenshow About Twitter
March 13th, 2009 · Comments
P Diddy talks Twitter on Ellen DeGeneres (YouTube)
In what will certainly become a smashing viral success, P Diddy, a relatively newcomer to Twitter (@iamdiddy), educates Ellen DeGeneres (now on Twitter - @theellenshow- although at Press Time has yet to “tweet”).
In typical Diddy fashion he pronounces himself the most popular man on Twitter [112,820 followers - [...]
Tags: Industry News · Social Media


