Affinitive’s Social Media Playground

I recently came across a pretty nifty widget that illustrates the exponential growth of the “social web”. Similar to the famed National Debt Clock, although the chart doesn’t pull in “real-time” data, the information it dynamically presents is based on a number of key social web data points from a number of sources, i.e.: 20 [...]

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I fully intended on writing a blog post about this blog post by Umair Haque in Harvard Business Review, but it quickly (very quickly) turned into a seven page manifesto that certainly isn’t appropriate to publish here.  I’d lose you three paragraphs in. In this post, Haque discusses the relationships that are created through all [...]

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For those of us working on the front-lines of social marketing, we’re often faced with the challenge of clients telling us they are looking for one thing (i.e., “We want to identify and directly engaging 5,000 of our most passionate customers by developing a customer community”), but measuring the success/value of such initiatives against another [...]

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The emergence of social media into the mainstream has undoubtedly been a boon to social media professionals.  More and more, both brick-and-mortar and online start ups have been incorporating social media tools such as YouTube, Facebook, Twitter, and LinkedIn, into the day-to-day management of their businesses. As a social media professional, running multiple concurrent client [...]

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This week brought with it some exciting news and stories in the area of social media measurement and, since I didn’t write any of them, I thought I would do my part to highlight some favorites.  I’m not going to trust myself to say that I’ll do this every week, I probably won’t. Here are [...]

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When marketers decide to use any marketing channel, they should always ladder back to the brand’s objectives. This is hardly a novel concept and is part of any strategic process, such as the famed Forrester POST methodology, that many use to determine a Social Marketing plan of action. When it comes to Social Marketing specifically, [...]

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