Affinitive’s Social Media Playground

An interesting new phenomenon is emerging in social media: the unofficial brand app. In this age of file sharing and remixing, it’s not uncommon for people to appropriate content for personal expression or consumption. But these are quite different than fan pages or shared MP3s. These are deliberate business ventures and they raise interesting issues [...]

If you are an unknown, first-time author with a limited marketing budget, how can you generate awareness for your book and make it stand out? My good friend (and first-time published author) Jean Marie Pierson was facing that very dilemma with her new book, “No Good Girls”. Well, it turns out that she originally wrote [...]

Compete (along with Mashable) has just released an interesting analysis of the increasing penetration of Facebook applications. They are growing rapidly with half of Facebook’s 31 million users using applications. This is very good news for application developers as a whole, but individual developers are primarily interested in their own applications. A critical factor that [...]