This week brought with it some exciting news and stories in the area of social media measurement and, since I didn’t write any of them, I thought I would do my part to highlight some favorites. I’m not going to trust myself to say that I’ll do this every week, I probably won’t.
Here are a [...]
Entries Tagged as 'Strategy'
Social Media Measurement News Roundup
March 10th, 2010 · Comments
Tags: Industry News · Research · Social Media · Strategy
Want Word of Mouth? Make it Easy for Your Customers to Share (Offline)
February 26th, 2010 · Comments
While I know it’s very easy for us marketers to all get worked into social media hysteria, let’s not lose sight of the fact that over 80% of Word of Mouth recommendations happen offline. Twitter might be “sexy”, but face-to-face is still king.
That being said, I find it surprising that more brands aren’t providing simple [...]
“You Have To Be In It To Win It!”
February 17th, 2010 · Comments
If you had asked me in 2005 what I’d be doing for a living in 2010, the answer would have never been social media strategy. The Internet, then, for me was a tool to gather information, not a tool by which I would interact with my friends, receive news and get through my day with. Five [...]
Tags: Marketing · Social Media · Strategy
Social Marketers Beware: Multitasking is for Dummies
February 5th, 2010 · Comments
So, you’re a social marketing professional with your fingers all over the Internet, constantly tapped into the river of information flowing out on the wire. Sometimes it feels like you are sitting behind the control panel of the Nebuchadnezzar watching the matrix flow down the screen in odd characters. In the future Tweets [...]
Tags: Marketing · Social Media · Strategy
The Importance of Voice
January 25th, 2010 · Comments
Those of you who watch a little show called Glee are aware of how important it is to “find your voice”. While characters on Glee find their literal voice, the lesson to be learned from the show is the importance of understanding who you are and staying true to that personality. The same can be [...]
Tags: Marketing · Social Media · Strategy
Evolving Beyond Communities of Unconnected Communities (Part 2 of 2)
November 16th, 2009 · Comments
OK, so you’ve identified your relevant social media channels and now have several outposts within social media. Your initiatives have proven successful at generating awareness, engaging in conversations and acquiring new relationships. The next logical step becomes how to evolve and connect these various pieces of your social media puzzle so that the whole becomes [...]


