Archive for 'Strategy'

Drinking from the Fire Hose of Information (and the Death of RSS)

Posted 08 November 2011 | By | Categories: Research, Social Media, Strategy | No Comments

Psst… I have a confession to make. I do not  “subscribe” to any blogs. Nor have I used an RSS reader for well over a year. Shocked? Don’t be, because I still get my daily fill of timely news, information, and gossip. Only now, I rely exclusively on my “social lens” – the filtered/curated content [...]

Eye Catching “Like Us” Design

Posted 25 October 2011 | By | Categories: Design, Social Media, Strategy | 1 Comment

An effective method to  increase “likes” on your brand’s Facebook page is to prompt a user to “like” the page in order to access exclusive content – something many brands are adopting and implementing in creative ways. Below are some of my  favorite “like us” call to action designs out there right now, chosen either [...]

Why, How To and How Not To Hashtag

Posted 18 October 2011 | By | Categories: Marketing, PR, Social Media, Strategy | No Comments

It is not far from fact to say that Social Media sites like Facebook and Twitter play a big part in what we read and see online.  Whether it is a celebrity death or travesties committed around the world, people find that they get their information about what is going on faster by seeing what [...]