Affinitive’s Social Media Playground

One’s social media savvy is truly measured by how hip one’s apps are, so we pulled out our phones to talk shop and share our favorite apps for work and play. Our collective apps range from amusing to handy, but all bear the Affinitive seal of approval! Evernote   Bob says, “You never know when [...]

I’m running the ING NYC marathon on November 6th in support of  Camp Interactive, a non-profit organization helping at-risk youth (more on Camp Interactive at the bottom of this post.) The marathon is this Sunday, November 6th. It has been a long and often painful road getting here and my anxiety at the thought of running [...]

We’re incredibly saddened by Steve Job’s passing. We don’t want to think about what the Internet, Digital Age, and technology would be right now if not for his innovative genius. Instead, we’d like to take the time to remember Mr. Jobs for all the wonderful gifts he bestowed on us and the world through his [...]

Client: Major League Soccer Solution Type: Digital Promotion – MLS Pubs ViewFest Multichannel Sweepstakes Technology: Affinitive’s Social Sweepstakes Platform Services Provided: Strategy, Creative, Technology, and Measurement Objective: Major League Soccer seeks to increase brand awareness and drive tune-in by activating their network of 150 national pubs in a creative and competitive way. Activation: Consumers discover [...]

Mark Zuckerberg made some important announcements affecting marketers at the f8 event yesterday, in particular TIMELINE, Facebook’s new ‘history of your life’ feed solution to the problem of a user’s social activity being lost to the bottom of the feed. Another major update included ‘Verbs’, contextual actions to the Like button such as Cooked, Watched, [...]

Client: Ubisoft Solution Type: Digital Promotion – Michael Jackson “Experience the Glove” Ultimate Rewards Sweepstakes Technology: Affinitive’s Social Sweepstakes Platform Services Provided: Strategy, Creative, Technology, Community Management and Measurement Objective Ubisoft sought to increase awareness and acquire Facebook fans for the new Xbox360 Kinect video game, Michael Jackson The Experience. Activation Like & Win sweepstakes [...]

Client: Ubisoft, Your Shape Fitness Evolved Video Game Solution Type: Digital Promotion Technology: Affinitive’s Facebook Sweepstakes Application Summary Your Shape Fitness Evolved (YSFE) sought to target gamers who are passionate about health and enjoy getting fit with video games.  As one of the first games to use Microsoft Kinect, YSFE had the challenge of conveying [...]

We’ve gathered the more interesting bits and pieces around the web that had us buzzing. As the week comes to a close, we’re logging off with these in mind: Abercrombie Gets into a Tight Fitch-uation Yikes. Talk about image management gone awry with puns. After reports that clothing brand Abercrombie & Fitch offered Jersey Shore [...]

We’ve gathered some of the interesting bits that had us pulling off our headphones to chat about. As the week comes to a close, we’re logging out with these in mind. Twitter Coordinates Cleanups with #riotcleanup Like the riots seen in Egypt and Iran earlier this year, Twitter and social media has been seen as [...]

I’m proud to announce that today Affinitive was named to the Facebook Preferred Developer Consultant (PDC) program! Facebook launched the program to connect brands, celebrities, companies and organizations with experienced developers and agencies that can enhance and manage their Facebook Pages, develop effective marketing programs, and create deeply integrated social experiences on Facebook Platform. We [...]

As the “big players” like Facebook, Google and Twitter have begun adopting OAuth, we will be seeing a more integrated web. For those not aware, OAuth allows a user to log into a 3rd party site using credentials from another website. Furthermore it allows the 3rd party site to perform actions on the other site [...]

HTML5 has been around for a while. Yes, it is still in draft form and the formal specification hasn’t been published yet, but that didn’t stop all major modern browsers from implementing a decent set of HTML5 features. By now, the web is chock full of HTML5 examples showing off everything from latest JavaScript to [...]