Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

Entries Tagged as 'Technology'

2008 Forrester Groundswell Awards – Please Vote (for us)!

September 10th, 2008 · Comments

Inspired by the best-selling book Groundswell (which should be on the bookshelf of anyone interested in word of mouth or social media marketing), Forrester has created the Groundswell Awards, which recognizes excellence in accomplishing business goals with social applications (categories include “Listening”, “Talking”, “Energizing”, “Supporting”, “Embracing”, “Managing”, and “Social Impact”).
Affinitive is happy to announce that [...]

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Tags: Case Studies · Marketing · PR · Research · Self-Promotion · Social Media · Technology

The Videophone Trap (or… History Often Repeats with New Technology)

July 16th, 2008 · Comments

I recently attended a conference on location based services and although this is an area of amazing potential, I was reminded how easy it is with new technologies to get caught in what I’ll call “The Videophone Trap”. In this, people within an industry become obsessed with, and base entire business models on, demonstrating certain [...]

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Tags: Technology

Product Placement versus Consumer Engagement

July 7th, 2008 · Comments

The idea of “product placement” is one that many entertainment industry veterans are so familiar with, it is likely a part of their daily vocab. There are many memorable examples of product placement throughout the years, including the origin of the “Soap Opera” which comes from the show’s original sponsors, [...]

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Tags: Marketing · Social Media · Technology

Getting a “Kick” Out of Facebook Apps!

October 28th, 2007 · Comments

Earlier this summer Facebook announced they were opening up their platform to allow developers to create social applications that could deeply integrate with their functionality and data (and in turn, take advantage of the “social graph” of their 30 million members).
We see the potential here as being enormous, and are already hard at work integrating [...]

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Tags: Social Media · Technology

Hey! Hey what? Hey! Nielsen – Making Opinions Count

September 24th, 2007 · Comments

For the past 9 months we have been working with The Nielsen Company to develop an innovative social media platform that allows consumers to become a collective voice of change and, in turn, influence the decision makers in the entertainment industry, while also helping Nielsen reinvent the ways it conducts audience measurement in our DVR [...]

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Tags: Research · Social Media · Technology