Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
Client: Major League Soccer Solution Type: Digital Promotion – MLS Pubs ViewFest Multichannel Sweepstakes Technology: Affinitive’s Social Sweepstakes Platform Services Provided: Strategy, Creative, Technology, and Measurement Objective: Major League Soccer seeks to increase brand awareness and drive tune-in by activating their network of 150 national pubs in a creative and competitive way. Activation: Consumers discover [...]
Mark Zuckerberg made some important announcements affecting marketers at the f8 event yesterday, in particular TIMELINE, Facebook’s new ‘history of your life’ feed solution to the problem of a user’s social activity being lost to the bottom of the feed. Another major update included ‘Verbs’, contextual actions to the Like button such as Cooked, Watched, [...]
Client: Ubisoft Solution Type: Digital Promotion – Michael Jackson “Experience the Glove” Ultimate Rewards Sweepstakes Technology: Affinitive’s Social Sweepstakes Platform Services Provided: Strategy, Creative, Technology, Community Management and Measurement Objective Ubisoft sought to increase awareness and acquire Facebook fans for the new Xbox360 Kinect video game, Michael Jackson The Experience. Activation Like & Win sweepstakes [...]