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	<title>Affinitive's Social Media Playground</title>
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	<link>http://www.socialmediaplayground.com</link>
	<description>Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.</description>
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		<title>Playground Buzz &#8211; The Most Intriguing Social Media News of the Week</title>
		<link>http://www.socialmediaplayground.com/social-media/playground-buzz-the-most-intriguing-social-media-news-of-the-week-23/2012/02/03/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=playground-buzz-the-most-intriguing-social-media-news-of-the-week-23</link>
		<comments>http://www.socialmediaplayground.com/social-media/playground-buzz-the-most-intriguing-social-media-news-of-the-week-23/2012/02/03/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 19:33:47 +0000</pubDate>
		<dc:creator>Affinitive</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[facebook ipo]]></category>
		<category><![CDATA[farmville]]></category>
		<category><![CDATA[Guinness World Record]]></category>
		<category><![CDATA[pinterest]]></category>
		<category><![CDATA[president google hangout]]></category>
		<category><![CDATA[referral traffic]]></category>
		<category><![CDATA[StumbleUpon]]></category>
		<category><![CDATA[susan komen social media]]></category>
		<category><![CDATA[tumblr journalists]]></category>
		<category><![CDATA[Twitter analytics]]></category>
		<category><![CDATA[twitter brand pages]]></category>
		<category><![CDATA[Zynga]]></category>

		<guid isPermaLink="false">http://www.socialmediaplayground.com/?p=2623</guid>
		<description><![CDATA[It&#8217;s February already! We&#8217;ve been busy at the office with luncheons, superbowl boxes, and of course, prepping our weekly roundup just for you! When not shuddering at the news that giant Burmese pythons have invaded Florida, we&#8217;ve been chuckling at Apple Scotland&#8217;s Siri issues, rejoicing at LeVar Burton&#8217;s takeover of the @readingrainbow, giggling at the VW &#8220;Bark Side&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" title="SMP_Roundup Image" src="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2011/08/SMP_Roundup-Image4-300x177.jpg" alt="" width="300" height="177" />It&#8217;s February already! We&#8217;ve been busy at the office with luncheons, superbowl boxes, and of course, prepping our weekly roundup just for you! When not shuddering at the news that <a href="http://www.time.com/time/photogallery/0,29307,2105883,00.html?iid=tl-article-moreontime" target="_blank">giant Burmese pythons</a> have invaded Florida, we&#8217;ve been chuckling at <a href="http://www.youtube.com/watch?feature=player_embedded&amp;v=SGxKhUuZ0Rc" target="_blank">Apple Scotland&#8217;s</a> Siri issues, rejoicing at <a href="http://techcrunch.com/2012/02/01/levar-burton-snags-readingrainbow-twitter-handle-to-push-new-reading-app/" target="_blank">LeVar Burton&#8217;s takeover</a> of the <a href="https://twitter.com/#!/readingrainbow" target="_blank">@readingrainbow</a>, giggling at the <a href="http://www.youtube.com/watch?v=6ntDYjS0Y3w" target="_blank">VW &#8220;Bark Side&#8221; commercial</a>, and watching the <a href="http://www.youtube.com/watch?v=eeTj5qMGTAI&amp;feature=player_embedded" target="_blank">President&#8217;s first Google + hangout</a>. This is what we&#8217;ve been passing about the office email chains.</p>
<p>We&#8217;re logging off for the weekend with these in mind:</p>
<p><strong><a href="http://money.cnn.com/2012/02/01/technology/facebook_ipo/index.htm?source=cnn_bin&amp;on.cnn=1" target="_blank">Facebook Files for $5 billion IPO</a></strong></p>
<p>In news that&#8217;s been circulating about the web as fast as mouse buttons can click,  <a href="http://www.facebook.com " target="_blank">Facebook</a> has filed for a a $5 billion IPO. While it&#8217;s still unknown on which stock exchange Facebook will trade, it&#8217;s safe to assume that the platform&#8217;s ticker symbol will be simply  &#8221;FB.&#8221;  At the moment, Facebook will have to field questions and scrutiny from regulators and court investors before trading begins.</p>
<p>While the initial paperwork does not reveal how much of the company&#8217;s shares are going to be sold (or cost), what is known is that <a href="http://techcrunch.com/2012/02/01/facebooks-s-1-and-the-largest-shareholders-who-owns-what/" target="_blank">CEO Mark Zuckerberg holds the most amount of shares at 28%</a>, and that as of December 31st, Facebook internally determined each share to be worth $29.73 a pop.</p>
<p>In other related news, it seems that advertising made up 85% of Facebook&#8217;s revenue at a solid $3.2 billion, and that <a href="http://techcrunch.com/2012/02/01/zynga-makes-up-12-percent-of-facebooks-revenue/%20http:/mashable.com/2012/02/01/facebook-ipo-pictures/" target="_blank">Zynga makes up 12% of Facebook&#8217;s revenue</a>. Because <a href="http://www.sec.gov/Archives/edgar/data/1326801/000119312512034517/d287954ds1.htm" target="_blank">the 197 pg document</a> that Facebook filed with the Securities Exchange Commission was hefty reading, Facebook so kindly demonstrated in a <a href="http://mashable.com/2012/02/01/facebook-ipo-pictures/" target="_blank">series of graphics</a> where the money goes, and <a href="http://mashable.com/2012/02/01/how-facebook-ipo-makes-money/" target="_blank">how the money&#8217;s made</a>. Techcrunch has kindly summed up the IPO timeline of events in <a href="http://techcrunch.com/2012/02/01/zuckerlog/" target="_blank">one convenient location</a> if you want to read further.</p>
<p><strong><a href="http://blog.shareaholic.com/2012/01/pinterest-referral-traffic/" target="_blank">Pinterest Drives More Referral Traffic than +, Youtube, and LinkedIn</a><br />
</strong>Social sharing platform Pinterest continues to rise in referral traffic and users, as noted by <a href="http://www.shareaholic.com/" target="_blank">Shareaholic</a>. As of the end of January, Pinterest  rose from 2.5% referral traffic rate to 3.6%, outpacing names like YouTube, LinkedIn, and Reddit. While Facebook, Twitter, and Google&#8217;s reign are not surprising, it should be noted that StumbleUpon is now number two, signifying its rise and potential. One of our interns, Katie, looks into the <a href="http://www.socialmediaplayground.com/social-media/stumbleupon-the-next-big-thing-in-social-media/2012/02/02/" target="_blank">hidden possibilities of StumbleUpon</a> in her blog post.</p>
<p><strong><a href="http://techland.time.com/2012/02/02/tumblr-hires-journalists-to-write-about-tumblr" target="_blank">Tumblr Hires Journos to Write About&#8230; Tumblr </a><br />
</strong>In a rather bizarre mobius strip of narcissim, blogging platform <a href="http://www.tumblr.com" target="_blank">Tumblr</a> has hired two journalists to write exclusively about&#8230;  Tumblr. Rationalizing that the almost <a href="http://www.tumblr.com/about" target="_blank">44 million tumblogs</a> qualify as a city of its own, Chris Mohney and Jessica Bennett will write exclusively about Tumblr and its content from the steely, analytic eye of journalism (instead of just blogging about it). All articles and postings will  be found on the <a href="http://staff.tumblr.com/" target="_blank">Tumblr staff blog</a>.</p>
<p><strong><a href="https://www.google.com/search?q=susan+g.+komen+planned+parenthood&amp;ie=utf-8&amp;oe=utf-8&amp;aq=t&amp;client=firefox-a&amp;rlz=1R1GGLL_en___US387" target="_blank">Susan G. Komen&#8217;s Very Weary Week</a><br />
</strong>Breast cancer organization Susan G. Komen has had a very <a href="http://thedailywh.at/2012/02/02/follow-up-of-the-day-susan-g-komen-backlash/" target="_blank">busy week</a>, putting out the flames on their various social media channels and navigating a PR nightmare. The initial firestorm started when the foundation announced that they planned on withdrawing the funds and grants from health care provider Planned Parenthood, which prompted an outcry and much<a href="http://www.huffingtonpost.com/2012/02/03/susan-g-komen-planned-parenthood-handgun_n_1252448.html" target="_blank"> scrutiny about its donation policies</a> across the internet.</p>
<p>In addition to 22 Democratic senators calling out the foundation for withdrawing its financial support, <a href="http://ww5.komen.org/" target="_blank">hackers took to the web to express</a> their dismay, alongside other netizens of the web. Children&#8217;s author <a href="https://twitter.com/#!/judyblume/status/164729837037170689" target="_blank">Judy Blume even took to the internet</a> to issue a scolding as well. On the brightside, the spotlight was able to help Planned Parenthood raise over <a href="http://gothamist.com/2012/02/02/actually_planned_parenthood_made_65.php" target="_blank">$1 million in donations</a>, with several generous donations coming from donors such as <a href="https://twitter.com/#!/NYTMetro/status/165163009684160512" target="_blank">Mayor  Michael Bloomberg</a>.</p>
<p>The foundation has been putting out social media and public relations fires all week and weathering a PR storm (hint, not very well), from changing its privacy settings on its Facebook page, <a href="http://www.washingtonpost.com/blogs/blogpost/post/is-susan-g-komen-deleting-negative-posts-on-facebook-message-boards/2012/02/02/gIQAen2bkQ_blog.html?wprss=blogpost" target="_blank">denying accusations of deleting unsavory or negative comments</a> on their<a href="https://www.facebook.com/photo.php?v=10150513201762466&amp;set=vb.14084625156&amp;type=2&amp;theater" target="_blank"> Facebook status</a>, their <a href="http://blog.komen.org/" target="_blank">blog </a>shutting down, and SVP Karen Handel callously tweeting,  <a href="http://twitpic.com/8ejdmb" target="_blank">&#8220;cry me a river&#8221; </a> (which was then very quickly deleted).</p>
<p>As of today, the embattled and wary foundation has announced that they regret their initial decision, and has <a href="http://www.plannedparenthood.org/about-us/newsroom/press-releases/statement-cecile-richards-planned-parenthood-federation-america-regarding-todays-komen-announce-38686.htm?utm_source=twitter&amp;utm_medium=tweet&amp;utm_campaign=komen" target="_blank">issued a statement</a> stating that they no longer wish to withdraw financial support.</p>
<p><strong>Twitter Rolls Out <a href="http://mashable.com/2012/02/02/twitter-brand-pages/" target="_blank">Expanded Brand Pages</a> and <a href="http://www.readwriteweb.com/archives/twitter_analytical_tools_threaten_third-party_deve.php?utm_source=pulsenews&amp;utm_medium=referral&amp;utm_campaign=Feed%3A+readwriteweb+%28ReadWriteWeb%29" target="_blank">Analytics</a><br />
</strong>Twitter&#8217;s been busy with expanding on its brand pages program to a few more choice advertisers, and shedding more light on its own set of analytics. While both these features could only be beneficial to the program and its growth, both in userbase and reach, we&#8217;re still waiting for tangible results &#8211; Twitter&#8217;s been promising the launch of its analytics<a href="http://mashable.com/2010/09/23/twitter-real-time-analytics/" target="_blank"> since the end of 2010</a>.<br />
<strong></strong></p>
<p><strong><a href="http://mashable.com/2012/01/31/facebook-most-comments-world-record/" target="_blank">Farmville Post Breaks Guinness World Record</a><br />
</strong>In a quiet sigh that went around the world, Facebook broke a Guinness World Record &#8211; not because of its IPO &#8211; but because of a Farmville status with over 1,001,600 comments. We don&#8217;t have much to add to this but wanted to quote the following interaction with the user in question regarding her motives:</p>
<blockquote><p>Hodgson says she took up <em>FrontierVille</em> after her daughter started playing on her Facebook account. She wanted to set the record to show the strength of the <em>FrontierVille</em> community, with which she had become deeply involved.</p>
<p>“I began to play myself, and then got involved in helping with the game’s community groups as an administrator,” she told Guinness. “My friend Nattie Murphy saw the previous record and suggested I try to break it — it sounded like a great idea for our group to show what we are capable of when we work together”</p></blockquote>
<p>Everyone go weep.</p>
<p><strong>Did we miss a bit o&#8217;buzz? Let us know here and join in on the conversation! </strong></p>
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		<title>StumbleUpon &#8211; The Next Big Thing In Social Media?</title>
		<link>http://www.socialmediaplayground.com/social-media/stumbleupon-the-next-big-thing-in-social-media/2012/02/02/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=stumbleupon-the-next-big-thing-in-social-media</link>
		<comments>http://www.socialmediaplayground.com/social-media/stumbleupon-the-next-big-thing-in-social-media/2012/02/02/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 20:20:13 +0000</pubDate>
		<dc:creator>Katie McDonald</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[brand channels]]></category>
		<category><![CDATA[Chelsea Handler]]></category>
		<category><![CDATA[Funny Or Die]]></category>
		<category><![CDATA[how to drive referral traffic]]></category>
		<category><![CDATA[StumbleUpon]]></category>
		<category><![CDATA[Threadless]]></category>
		<category><![CDATA[traffic referrals]]></category>

		<guid isPermaLink="false">http://www.socialmediaplayground.com/?p=2603</guid>
		<description><![CDATA[Even though StumbleUpon, the service that uncovers new and interesting content on the Web based on user’s likes and interests, has been around since 2001, the social networking platform and its capabilities haven’t been fully understood. With the site’s recent growth and re-branded identity, StumbleUpon is demanding the attention of both casual internet browsers and social [...]]]></description>
			<content:encoded><![CDATA[<p>Even though StumbleUpon, the service that uncovers new and interesting content on the Web based on user’s likes and interests, has been around since 2001, the social networking platform and its capabilities haven’t been fully understood. With the site’s recent growth and re-branded identity, StumbleUpon is demanding the attention of both casual internet browsers and social media marketers and is growing more popular everyday.</p>
<div>
<p><img class="alignright size-full wp-image-2604" style="border-style: initial; border-color: initial;" title="sulogo" src="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2012/02/sulogo.jpg" alt="" width="320" height="76" />In the past year, StumbleUpon <a href="http://www.govdelivery.com/blog/2011/10/do-you-know-what-stumbleupon-is/">doubled its user base</a>, exceeding 20 million registered users who stumble more than one billion web pages every month.  What’s interesting is that the site’s <a href="http://www.quantcast.com/stumbleupon.com">demographics</a> are almost even across the board with 14% of the user base ages 18-24, 17% ages 25-34, 22% ages 35-44, and 19% ages 45-54.  Male and female users are also split evenly at 50% each. While StumbleUpon’s user base isn’t comparable to Facebook’s <a href="http://mashable.com/2011/10/12/stumbleupon-20-million/">800 million users</a>, StumbleUpon accounted for 50.27% of <a href="http://mashable.com/2011/08/19/stumbleupon-social-traffic/">referral traffic</a> from the top 10 social media sites from March 2009 &#8211; August 2011, leaving Facebook trailing behind with a 38.9% market share. capabilities haven’t been fully understood. With the site’s recent growth and re-branded identity, StumbleUpon is demanding the attention of both casual internet browsers and social media marketers and is growing more popular everyday.</p>
<p><a href="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2012/02/SUUsers11.jpg"><img class="aligncenter size-full wp-image-2608" title="SUUsers1" src="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2012/02/SUUsers11.jpg" alt="" width="500" height="402" /></a></p>
<p>StumbleUpon gives brands the ability to casually yet effectively promote themselves, with a proven <a href="http://mashable.com/2011/08/19/stumbleupon-social-traffic/">50% referral traffic</a> rate from top social media websites to back its success. Not only have other websites noticed, as seen by <a href="http://mashable.com/2011/08/19/stumbleupon-social-traffic/">Mashable’s</a> StumbleUpon link on their homepage, but other brands are now hoping to utilize StumbleUpon’s innovative platform as well.</p>
<p>Last month, StumbleUpon introduced Brand/Personality/Site <a href="http://marketingland.com/stumbleupon-redesigned-500">channels</a> that are currently in test-mode.  These channels allow brands, personalities, and websites to aggregate existing content from the web to their channel, no matter how old or new it may be.  Currently, there are 250 partners utilizing this free service, including <a href="http://www.stumbleupon.com/channel/BillyJoel">Billy Joel</a>, <a href="http://www.stumbleupon.com/channel/RedBull">RedBull</a>, <a href="http://www.stumbleupon.com/channel/ABCNews">ABC News</a>, and <a href="http://www.stumbleupon.com/channel/Audi">Audi.</a> Brand/Personality/Site channels can be accessed from the <a href="http://www.stumbleupon.com/discover/channels/brand">“Discover”</a> page and will only been seen in users’ stumbles if they are relevant to their “Likes” and interests.</p>
<p>One of the most popular StumbleUpon Brand Channels is <a href="http://www.stumbleupon.com/channel/Threadless">Threadless</a>, with 312 pages on content and 4,901 followers. Threadless is a community-based company that prints designs that have been created and chosen by users. While Stumbling the channel, you find that most of the content is directly from Threadless.com, an interesting use of StumbleUpon to “discover” more information about the brand and drive website traffic.  That said, there’s a marked lack of multimedia content on Threadless’ channel, which can’t be said of Chelsea Handler’s Personality channel. With 2,591 followers and 144 pages of content, the author and comedienne showcases the multiple sides of Handler well, with outrageous photos and YouTube videos, comedian blogs and even recipes – we bet a few of them contain vodka! Comedy fits nicely with the playful randomness of StumbleUpon, as evidenced by the success of the <a href="http://www.stumbleupon.com/channel/funnyordie">Funny or Die Site Channel</a>, which has over 4,000 pages of content and over 5,000 followers.</p>
<p><a href="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2012/02/funnyordie1.jpg"><img class="aligncenter size-full wp-image-2609" title="funnyordie1" src="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2012/02/funnyordie1.jpg" alt="" width="500" height="360" /></a></p>
<p>While these are some examples of more successful channels, currently most brand websites that link to StumbleUpon mainly encourage users to share specific content pieces, such as the <a href="http://www.aetv.com/news/">A&amp;E news page</a> or <a href="http://www.genewscenter.com/Press-Releases/GE-Energy-s-New-Communications-Platform-Provides-Increased-Broadband-Capacity-for-Industrial-Networks-3600.aspx">General Electric’s press releases</a>. Therein lies the secret of a brand’s success on StumbleUpon &#8211; by sharing content, you “Like” it and will most likely stumble upon that brand time and time again in the future.</p>
<p>StumbleUpon is aware of the importance of easy, streamlined sharing on its platform. To make it even easier for users to share a channel’s content, StumbleUpon has created its own URL shortening system, <a href="http://blog.kissmetrics.com/increase-traffic-with-stumbleupon/">Su.pr</a>, which links people straight to a brand&#8217;s channel with the StumbleUpon toolbar, which allows users to share content on Facebook, LinkedIn or Twitter. With StumbleUpon’s more aggressive insistence on being noticed, brand channels, link shorteners, and all, will we start to see more StumbleUpon links on websites that direct users to the brand’s channel in addition to sharing content?</p>
<p><a href="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2012/02/SUtoolbar.jpg"><img class="aligncenter size-full wp-image-2610" title="SUtoolbar" src="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2012/02/SUtoolbar.jpg" alt="" width="633" height="22" /></a></p>
<p>Social media platforms that connect brands are huge not just for social media marketers, but users of all kinds as well.  <a href="http://www.quora.com/Facebook-Pages/What-is-the-total-number-of-Facebook-brand-pages">Facebook</a>, the most popular social networking site, has over three million Facebook pages, with 2,800 of those pages having over one million likes apiece.  StumbleUpon’s Brand/Personality/Site channels have only been around for a month and already show great promise for growth and success.</p>
<p>At the moment, most StumbleUpon channels are celebrity or television related. More brands – however seemingly out of place &#8211; should start utilizing the platform, the sooner the better. It may seem difficult for brands to figure out a StumbleUpon strategy, but on a platform where randomness reigns and there have yet to be any set rules for brands, it is easy to figure out what specifically does and doesn’t work for your brand.</p>
<p>A word of advice to StumbleUpon however – always keep the user in mind. It would be counter-intuitive to add and suggest Brand/Personality/Site stumbles that are not relevant to a user’s interests. After all, that defeats the purpose of StumbleUpon in the first place.</p>
</div>
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		<title>How To Get More Out Of Your Facebook Insights</title>
		<link>http://www.socialmediaplayground.com/social-media/how-to-get-more-out-of-your-facebook-insights/2012/02/01/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-get-more-out-of-your-facebook-insights</link>
		<comments>http://www.socialmediaplayground.com/social-media/how-to-get-more-out-of-your-facebook-insights/2012/02/01/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 16:37:10 +0000</pubDate>
		<dc:creator>Patrick Courtney</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[facebook insights]]></category>
		<category><![CDATA[Facebook viral engagement]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[people talking about this]]></category>
		<category><![CDATA[post level analytics]]></category>
		<category><![CDATA[social media analytics]]></category>
		<category><![CDATA[virality]]></category>

		<guid isPermaLink="false">http://www.socialmediaplayground.com/?p=2577</guid>
		<description><![CDATA[Still grappling with the latest changes to the Facebook insights dashboard?  Did you rack your brain over the difference between Engaged Users and People Talking About This, Consumptions and Stories, Reach and Impressions?  Did your heart rate increase a little when Facebook announced they were eliminating the old insights dashboard at the end of January? [...]]]></description>
			<content:encoded><![CDATA[<p>Still grappling with the <a href="http://ads.ak.facebook.com/ads/creative/insights/page-insights-guide.pdf">latest changes</a> to the Facebook insights dashboard?  Did you rack your brain over the difference between<a href="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2012/01/facebookinsights.jpg"><img class="alignright size-full wp-image-2582" title="facebookinsights" src="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2012/01/facebookinsights.jpg" alt="" width="177" height="179" /></a> Engaged Users and People Talking About This, Consumptions and Stories, Reach and Impressions?  Did your heart rate increase a little when Facebook announced they were <a href="http://www.johnhaydon.com/2011/01/facebook-eliminate-old-insights-from-pages/">eliminating the old insights dashboard</a> at the end of January?</p>
<p>Good.  That should have happened because analytics are important!  Below, some tips to making more out of your “new” Facebook Insights:</p>
<p><strong>Get Past Total Likes</strong></p>
<p>It’s easy to take metrics like People Talking About This (PTAT), Engaged Users, etc. and divide them into total Page Likes as a barometer for fan engagement levels. PTAT and Total Likes are prominently displayed next to one another on your page.  But this overstates your fan engagement, and Facebook wants you to start seeing the forest for the trees.  When grabbing reach metrics, make sure you’re looking at fans, friends of fans, and in some cases the unique visitor traffic to your page (if measuring stats at the page level.)  Engagements and stories are being created by more than just your fans, and should be measured that way.  Total Likes is important, and is just one of several metrics to use when measuring your Facebook audience.</p>
<p><strong>Measure Engagement And Viral Engagement</strong></p>
<p>The level of engagement with your content is the lynchpin to <a href="http://thenextweb.com/socialmedia/2011/05/09/everything-you-need-to-know-about-facebooks-edgerank/">getting more exposure in the news feed</a> and what better way to see that than understanding how many people interact with your content when they see it?  To get Engagement, divide Engaged Users by your Total Reach.  This will give you a % of all the unique users who potentially SAW your content that also clicked on that content in some way.</p>
<p><a href="http://mashable.com/2011/10/02/facebook-people-talking-about/">People Talking About This</a>, a type of engagement, measures a unique user performing an action that creates a story in the engaged user’s news feed (ex – “Jane Doe just commented on Acme Brand’s post.”) Measure PTAT the same way as Engaged Users, dividing by Total Reach, to get % Viral Engagement (or “Virality” as Facebook displays it on the Insights dashboard.) Viral engagement is the more desired type of engagement in most instances, as it spreads your message through the social graph more quickly.</p>
<p>These metrics are helpful in understanding how well your message is resonating with the people you&#8217;re reaching.  Aim to keep engagement levels up as your fan base grows, and continue to increase the virality of your engagements by focusing on <a href="http://www.insidefacebook.com/2012/01/10/people-talking-about-this-defined/">those actions that create stories</a>, which in turn increases the distribution of your message.</p>
<p><strong>Use People Talking About This For Competitive Analysis</strong></p>
<p>Since PTAT is a public-facing metric, you can now take this number, divide by total Likes (I know I just advised not doing this above, but we don’t have much choice when doing competitive analysis), and trend this percentage over time for your brand and your competitors.  If you’re between 2-4% you’re on the right track (this may be higher for pages with less fans and lower for pages with more fans).  Keep an eye on this to gauge how well your message is resonating as compared to your competitors and similar brands with comparable fan levels.</p>
<p><strong>Pay Attention To The Post Level</strong></p>
<p>Post level metrics are the purest Insights Facebook offers for accurately measuring post content performance.  Try categorizing your post types by subject in advance, then group your posts’ performance by subject to better understand what content topics and execution tactics boost kpi’s like Engaged Users and Virality at the post level.  For example, you’re a wine brand targeting Millenials.  You may post about the properties of the wine, the brand values of the wine, lifestyle attributes of your target customers like the kind of music or food they may like, etc.  Group these posts into their respective topics, and revise your content strategy by learning how these topics generally perform by comparison.</p>
<p>Ultimately you’ll want to measure whatever metrics align with your objectives.  Maybe you’re looking to drive traffic to a product web site, and you want to measure reach with click through rates on sales or product announcements, or maybe your concern is awareness in which Impressions might hold more weight.  Don’t be afraid to experiment with metrics just like you would with your creative tactics.  Just remember that Facebook can, and will, manipulate and change their data and metrics whenever they want and however they want, so be sure to export and store your data regularly to avoid losing anything important.</p>
<p>How have you adapted to the new Insights from Facebook?</p>
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		<title>Playground Buzz &#8211; The Most Intriguing Social Media News of the Week</title>
		<link>http://www.socialmediaplayground.com/social-media/playground-buzz-the-most-intriguing-social-media-news-of-the-week-22/2012/01/26/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=playground-buzz-the-most-intriguing-social-media-news-of-the-week-22</link>
		<comments>http://www.socialmediaplayground.com/social-media/playground-buzz-the-most-intriguing-social-media-news-of-the-week-22/2012/01/26/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 17:39:42 +0000</pubDate>
		<dc:creator>Affinitive</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[#littlethings]]></category>
		<category><![CDATA[#McDStories]]></category>
		<category><![CDATA[causes.com]]></category>
		<category><![CDATA[DMCA]]></category>
		<category><![CDATA[facebook causes]]></category>
		<category><![CDATA[facebook timeline]]></category>
		<category><![CDATA[FBI monitoring social media]]></category>
		<category><![CDATA[google privacy policy]]></category>
		<category><![CDATA[groupon]]></category>
		<category><![CDATA[hashtag campaigns]]></category>
		<category><![CDATA[instagram tabs]]></category>
		<category><![CDATA[jailbroken phone]]></category>
		<category><![CDATA[katherine heigl]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[megaupload]]></category>
		<category><![CDATA[twitter censorship]]></category>

		<guid isPermaLink="false">http://www.socialmediaplayground.com/?p=2570</guid>
		<description><![CDATA[Happy Friday! The office has been abuzz with end of the month activities and sushi lunches. When not discussing Super Bowl pools, we’ve been following Chad Ochocinco’s live tweeting of the State of the Union Address and his concerns over Speaker John Boehner’s state of happiness, admiring Instagram tabs on Facebook, and mulling over Gizmodo’s stringent [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" title="SMP_Roundup Image" src="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2011/08/SMP_Roundup-Image4-300x177.jpg" alt="" width="300" height="177" /></p>
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<p>Happy Friday! The office has been abuzz with end of the month activities and sushi lunches. When not discussing Super Bowl pools, we’ve been following <a href="https://twitter.com/#!/ochocinco" target="_blank">Chad Ochocinco’s</a> live tweeting of the <a href="http://www.barackobama.com/state-of-the-union?source=20120125_BO_TW&amp;utm_medium=tw&amp;utm_source=bo_tw&amp;utm_campaign=20120125_bo_tw_SOTU_overview" target="_blank">State of the Union Address</a> and <a href="https://twitter.com/#!/ochocinco/status/161998364597170177" target="_blank">his concerns</a> over<a href="https://twitter.com/#!/ochocinco/status/162001888710107136" target="_blank"> Speaker John Boehner’s state of happiness</a>, admiring <a href="https://www.facebook.com/refinery29?sk=app_144127705682285" target="_blank">Instagram tabs on Facebook</a>, and mulling over <a href="http://gizmodo.com/" target="_blank">Gizmodo’</a>s stringent<a href="http://gizmodo.com/5879213/i-just-banned-jesus-diaz " target="_blank"> compliance measures concerning comments</a>.</p>
<p>We’re logging off for the weekend with these in mind:</p>
<p><a href="http://techcrunch.com/2012/01/26/pirate-parties-organizing-lawsuit-against-fbi-over-megaupload-takedown/" target="_blank"><strong>FBI to be Sued Over Megaupload</strong></a><br />
In another twist of the pending case against Megaupload and its CEOs, Pirate Parties &#8211; led by Pirates of  Catalonia  - are suing the FBI for the “huge personal, economic and image damages to a vast number of people.” <a href="http://www.socialmediaplayground.com/social-media/playground-buzz-the-most-intriguing-social-media-news-of-the-week-21/2012/01/19/" target="_blank">Last week</a>, we noted in our writeup that private Megaupload users who used the file sharing service to store original, private content were negatively effected since they&#8217;ve lost all their private files &#8211; some of which they rely on to make a living. Pirate&#8217;s official petition charges that</p>
<blockquote><p>The FBI has caused incalculable damage, far in excess of the losses claimed by the content lobbies, in a fruitless attempt to prevent access to the media content hosted on Megaupload, some of which they claim to have been infringing copyright under US law. However, as much of the unlawful content will still be available via other services on the web, this action not only shows us the futility of these measures but also serves as a reminder that these files are not necessarily, nor have been shown to be, illegal in any country, including the US.</p>
<p>In contrast, by closing the service they have impeded the access to millions of archives of both private individuals and organisations, potentially causing huge personal, economic and image damages to a vast number of people. In addition, the Pirate Party understands they may have violated Articles 197 and 198 of the Spanish Penal Code by misappropiating personal data.</p></blockquote>
<p>You can read the rest of the petition <a href="http://megaupload.pirata.cat/" target="_blank">here</a>. Any U.S users who sign their petition will have their signatures automatically forwarded to the Electronic Frontier Foundation (EFF).</p>
<p><strong><a href="http://www.newscientist.com/blogs/onepercent/2012/01/fbi-releases-plans-to-monitor.html" target="_blank">FBI Plans to Monitor Social Media</a><br />
</strong>In a rather Orwellian turn of events, the FBI has quietly released details of plans that will basically monitor the global output from sites such as Facebook, Twitter, and other social networks, suggesting that the FBI believes that it will  be able to use this information to better respond to crises and even predict them. The information was gleaned from a <a href="https://www.fbo.gov/index?s=opportunity&amp;mode=form&amp;id=c65777356334dab8685984fa74bfd636&amp;tab=core&amp;_cview=1" target="_blank">document that published January 19th</a>, as the Bureau started putting out feelers for companies who&#8217;d want to partner with the FBI in building such a system, asking them to reply by February 10th.</p>
<p><strong><a href="http://www.avclub.com/milwaukee/articles/todays-groupon-midwest-theaters-refuse-to-screen-g,68409/">None For The Money &#8211; Movie Theaters Balking At Katherine Heigl Movie Groupon Deal</a></strong></p>
<p>If you&#8217;ve happened to catch a commercial for the newest Katherine Heigl movie <em>One For The Money</em>, surely you noticed that glaring &#8220;<a href="http://www.groupon.com/deals/lionsgate-one-for-the-money?utm_medium=afl&amp;utm_campaign=3398498&amp;utm_source=rvs">Buy $6 tickets on Groupon</a>&#8221; voiceover at the end of the trailer. In a first, <a href="http://www.groupon.com">the daily deals site</a> has partnered with a studio to offer discount tickets to a brand new movie &#8211; and some movie house owners are up in arms. While the core Groupon audience and Katherine Heigl&#8217;s fanbase seem to be one in the same, it remains to be seen whether this is a genius marketing move &#8211; or a desperate act by a movie studio stuck with a bad movie and <a href="http://nymag.com/daily/entertainment/2012/01/star-market-revisited-is-it-over-for-katherine-heigl.html">an increasingly unpopular star.</a></p>
<p><strong><a href="http://www.chicagotribune.com/business/breaking/la-fi-mo-mcdonalds-twitter-fail-20120123,0,5462483.story?track=rss" target="_blank">#notlovingit – McDonalds Hashtag goes Awry from Fries<br />
</a></strong>Part of the perils (and thrills?) of launching a new campaign is that consumers will either take it or leave it. <a href="https://twitter.com/#!/mcdonalds" target="_blank">McDonalds’</a> launched two hashtag campaigns &#8211; <a href="https://twitter.com/#!/search/realtime/%23mcdstories" target="_blank">#McDStories</a> and <a href="https://twitter.com/#!/search/%23meetthefarmers " target="_blank">#meetthefarmers</a> – both intended to highlight the chain’s commitment to fresh produce and meats. Instead of heartwarming stories about everyone’s favorite combo, the #McDStories campaign spiraled into a smorgasbord of compliance issues and snide tweets. Within two hours of launch, McDonalds decided to cut its losses and yanked the hashtag, launching in its stead, <a href="https://twitter.com/#!/search?q=%23littlethings   " target="_blank">#littlethings</a>.</p>
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<p><strong><a href="http://www.google.com/policies/" target="_blank">One Policy to Rule Them All</a><br />
</strong>By now, you must have all received an email from Google stating that as of March 1<sup>st</sup>, there will be one rule to bind them. This announcement comes weeks after Google rolled out “<a href="http://mashable.com/2012/01/10/google-launches-social-search/" target="_blank">Search Plus Your World</a>” which has already drawn some <a href="http://focusontheuser.org/" target="_blank">heavy criticism</a> regarding search results and their weighted algorithms. While on the surface, Google argues that this will streamline a person’s web experience, there are still some gray areas to look over and read. We liked <a href=" http://gizmodo.com/5879163/how-will-googles-new-privacy-policy-affect-you" target="_blank">Gizmodo’s</a> breakdown of policy changes, so read up!</p>
<p><a href="http://blog.twitter.com/2012/01/tweets-still-must-flow.html" target="_blank"><strong>Twitter to Censor Material, Depending on Country</strong></a><br />
Twitter announced in a blog post that with the rise of its platform amongst different countries, it will now start tailoring and censoring what content can and cannot be published. They explained it best here:</p>
<blockquote><p>As we continue to grow internationally, we will enter countries that have different ideas about the contours of freedom of expression. Some differ so much from our ideas that we will not be able to exist there. Others are similar but, for historical or cultural reasons, restrict certain types of content, such as France or Germany, which ban pro-Nazi content.</p>
<p>Until now, the only way we could take account of those countries’ limits was to remove content globally. Starting today, we give ourselves the ability to reactively withhold content from users in a specific country — while keeping it available in the rest of the world. We have also built in a way to communicate transparently to users when content is withheld, and why.</p></blockquote>
<p><strong><a href="http://mashable.com/2012/0  1/25/jailbreaking-exemption-law/" target="_blank">Jailbreaking Can Lead to Jail Time</a><br />
</strong>The Electronic Frontier Foundation (EFF) is out and about trying to alert people that a certain copyright protection law that allows people to root and jailbreak their smartphones is set to expire soon. The current clemency law is an exception to the <a href="http://www.copyright.gov/legislation/dmca.pdf " target="_blank">1998 Digital Millennium Copyright Act</a> (DMCA). When this protection expires, anyone with a jailbroken device is set to be piled under legal issues, rather than just a void on your warranty. EFF is urging netizens to leave <a href="http://www.copyright.gov/1201/comment-forms/" target="_blank">comments</a>  and sign a <a href="https://www.jailbreakingisnotacrime.org/" target="_blank">petition</a>, all directed at the Copyright Office.</p>
<p><strong><a href="https://blog.facebook.com/blog.php?post=10150408488962131" target="_blank">It’s Finally Here (?) Timeline is Mandatory</a><br />
</strong>Facebook has announced that the remaining users who have not made the switch to Timeline will be prompted to do so within the next few weeks, making the feature now compulsory and site-wide. Traditionalists will still get a seven day grace period to figure out how their new Facebook works, but we figured we’d link you to a few Timeline <a href="http://mashable.com/2012/01/25/facebook-timeline-esse" target="_blank">handy guides</a>.</p>
<p><strong><a href="http://techcrunch.com/2012/01/23/early-facebook-app-causes-is-being-reborn-as-a-polished-web-site-for-good/" target="_blank">Facebook Causes is just Causes<br />
</a></strong>When introduced in early 2007, <a href="https://www.facebook.com/causes">Facebook Causes</a> seemed like a more socially aware app that helped friends link and share do-gooder deeds that people should get behind. While still popular and <a href="http://techcrunch.com/2012/01/18/open-graph-websites/" target="_blank">reliant on Facebook </a>, the social awareness app has now moved to a new home at simply <a href="http://www.causes.com/ " target="_blank">Causes.com</a> with new features and changes still in the works. The site is set to fully launch mid-March.</p>
<p><strong>Did we miss anything? Let us know and join in on the conversation here! </strong></p>
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		<title>Bring on RFID!</title>
		<link>http://www.socialmediaplayground.com/social-media/bring-on-rfid/2012/01/26/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=bring-on-rfid</link>
		<comments>http://www.socialmediaplayground.com/social-media/bring-on-rfid/2012/01/26/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 17:29:11 +0000</pubDate>
		<dc:creator>Adam Kossoff</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[coca cola]]></category>
		<category><![CDATA[epic mix]]></category>
		<category><![CDATA[Google Wallet]]></category>
		<category><![CDATA[location-based marketing]]></category>
		<category><![CDATA[location-based services]]></category>
		<category><![CDATA[RFID]]></category>
		<category><![CDATA[ushuaia beach hotel]]></category>
		<category><![CDATA[vail resort]]></category>

		<guid isPermaLink="false">http://www.socialmediaplayground.com/?p=2558</guid>
		<description><![CDATA[Ready or not, the use of RFID (Radio-Frequency Identification) is going to rise in the not so distant future.  If you’re not familiar with RFID, it’s wireless technology that allows data to be shared between two devices within a close range. Still a little confused? That’s OK. Whether you’ve knowingly come into contact with RFID [...]]]></description>
			<content:encoded><![CDATA[<p>Ready or not, the use of RFID (Radio-Frequency Identification) is going to rise in the not so distant future.  If you’re not familiar with RFID, it’s wireless technology that allows data to be shared between two devices within a close range. Still a little confused? That’s OK. Whether you’ve knowingly come into contact with RFID or not, most people still don’t know much about this technology.</p>
<p><a href="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2012/01/rfid.jpg"><img class="aligncenter size-full wp-image-2559" title="rfid" src="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2012/01/rfid.jpg" alt="" width="300" height="250" /></a></p>
<p>While the rest of the world waits for smartphones to support RFID, which would make it more cost effective for others to implement this technology, there’s no excuse for you to not start think about implementing RFID into your business. There are a lot of benefits that come from using RFID technology: from creatively engaging with new and existing customers, understanding and meeting your customers’ habits and needs, and overall creating a unique service and experience. Many companies are missing out on a special opportunity, while a select few are using it as a chance to create an effective offline and online customer and branding experience. It’s an investment like with anything new, with a bit of risk, but a successful implementation of RFID could pay off in the short and long run.</p>
<p>Here are a few brands that have used the technology to bridge the gap between offline and online activities and marketing:</p>
<p><strong><a href="http://www.youtube.com/watch?v=zctA8eYh05U">Vail Resort’s Epic Mix</a></strong></p>
<p>By having a RFID tag in your ski pass or lift ticket, you’re able to track your ski stats, share accomplishments, and connect with others seamlessly. With the introduction of <a href="http://www.youtube.com/watch?v=74y8NtUw3Zs">Epic Mix Photo</a> this season, resort photographers now have the ability to post photos while you’re on the slopes directly to your Facebook account. For casual and serious skiers, Epic Mix offers a ton of value by tracking each person’s ski adventure and gets friends involved with updates to Facebook and Twitter.</p>
<p><strong><a href="http://www.youtube.com/watch?v=iPnktJ0lKKE">The Ushuaia Beach Hotel</a></strong></p>
<p>By setting up RFID readers (Facebook pillars) throughout the hotel, visitors are able to share their whereabouts and activities on Facebook by swiping their RFID installed wristband. This features a camera that allows you to take and share photos, check-in through Facebook Places, and posts updates to your wall. Events such as the <a href="http://www.allfacebook.com/facebook-tests-location-through-rfid-at-f8-2010-04">Facebook F8 Conference</a> have done similar work using RFID enabled passes.</p>
<p><strong><a href="http://www.youtube.com/watch?feature=player_embedded&amp;v=VrSlif1H3SM">Coca-Cola and Google Wallet</a>   </strong></p>
<p>Google has invested heavily in this technology, blazing a trail to bring payments to mobile using NFC (Near Field Communication), a form of RFID. If you haven’t looked into Google Wallet yet, you can watch <a href="http://www.google.com/wallet/">this video</a> to learn more. This technology does more than just replace a credit card with your smartphone (nobody wants an <a href="http://www.youtube.com/watch?v=9sz2HDRJkUQ">exploding wallet</a>). It allows you to redeem Google Offers, special savings both online and offline, and also store reward cards so you don’t have to lug those around anymore. It’s quick, convenient, and safe.</p>
<p><a href="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2012/01/googlewallet.jpg"><img class="aligncenter size-full wp-image-2560" title="googlewallet" src="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2012/01/googlewallet.jpg" alt="" width="374" height="373" /></a></p>
<p>In the end, the possibilities for RFID use are endless. When researching RFID and how it&#8217;s been steadily implemented and utilized more and more, you’ll find some pretty amazing examples out there. I’m interested to hear what you think about RFID and when you think it will catch on.</p>
<p>Have you seen any examples of RFID being linked with social media? Please feel free to share below!</p>
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		<title>Playground Buzz &#8211; The Most Intriguing Social Media News of the Week</title>
		<link>http://www.socialmediaplayground.com/social-media/playground-buzz-the-most-intriguing-social-media-news-of-the-week-21/2012/01/19/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=playground-buzz-the-most-intriguing-social-media-news-of-the-week-21</link>
		<comments>http://www.socialmediaplayground.com/social-media/playground-buzz-the-most-intriguing-social-media-news-of-the-week-21/2012/01/19/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 18:54:08 +0000</pubDate>
		<dc:creator>Affinitive</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[anonymous megaupload attack]]></category>
		<category><![CDATA[anti-sopa]]></category>
		<category><![CDATA[craigslist blackout]]></category>
		<category><![CDATA[cute baby sloths]]></category>
		<category><![CDATA[delicious sopas]]></category>
		<category><![CDATA[facebook actions apps]]></category>
		<category><![CDATA[facebook open graph apps]]></category>
		<category><![CDATA[foursqaure explore sections]]></category>
		<category><![CDATA[foursqaure singleplatform]]></category>
		<category><![CDATA[foursquare menus]]></category>
		<category><![CDATA[megaupload shut down]]></category>
		<category><![CDATA[pipa]]></category>
		<category><![CDATA[Reddit blackout]]></category>
		<category><![CDATA[SOPA]]></category>
		<category><![CDATA[Wikipedia blackout]]></category>

		<guid isPermaLink="false">http://www.socialmediaplayground.com/?p=2537</guid>
		<description><![CDATA[Happy Friday! We&#8217;ve been clutching our coffee mugs close to us for warmth and fighting off the winter blues with cute videos of baby sloths , daydreams of the other kind of sopa and lots of caffeine. When not enthralled by a rather mesmerizing zebra dance or bemoaning the fate of the future at the mass protest [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" title="SMP_Roundup Image" src="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2011/08/SMP_Roundup-Image4-300x177.jpg" alt="" width="300" height="177" /></p>
<p><a href="http://www.youtube.com/watch?v=v4IC7qaNr7I" target="_blank">Happy Friday</a>! We&#8217;ve been clutching our coffee mugs close to us for warmth and fighting off the winter blues with cute videos of <a href="http://www.youtube.com/watch?v=q1mAGQAw3Oc" target="_blank">baby sloths</a> , <a href="http://homesicktexan.blogspot.com/2007/01/sopapillas-with-side-of-honey.html">daydreams of the <em>other</em> kind of sopa</a> and lots of caffeine.</p>
<p>When not enthralled by a rather mesmerizing <a href="http://www.youtube.com/watch?v=fljKx9nvrL4&amp;feature=player_embedded" target="_blank">zebra dance</a> or bemoaning the fate of the future at the mass <a href="http://www.buzzfeed.com/jpmoore/25-angry-kids-who-cant-do-their-homework-because" target="_blank">protest of Wikipedia&#8217;s blackout by procrastinating teenagers</a>, we&#8217;ve been keeping abuzz of the following stories. We&#8217;re logging off for the weekend with these  in mind:</p>
<p><strong><a href="https://torrentfreak.com/pipa-sopa-co-sponsors-drop-like-flies-120118/" target="_blank">SOPA / PIPA Co-Sponsors Jumps Ship<br />
</a></strong>They can take our lives, but they cannot take away our freedom … to look at cat videos. The internet mobilized together in a last ditch attempt to urge Congress and the House of Representatives to stop anti-piracy bills SOPA and PIPA from passing, resulting in co-sponsors and legislators <a href="http://techcrunch.com/2012/01/18/congressmen-abandon-sopa/  " target="_blank">dropping support like flies</a> well before the day was over.</p>
<p><a href=" http://sopastrike.com/" target="_blank">75,000 websites</a> and countless individuals gathered together in the largest online protest in history by <a href="http://www.meetup.com/ny-tech/photos/5468462/86964712/ " target="_blank">gathering in the streets </a>or gathering signatures, calling up their local representatives and overwhelming <a href="http://mashable.com/2012/01/18/senate-websites-overwhelmed-with-sopa/" target="_blank">Senate’s website</a>, and blocking off their own sites. Craigslist and Reddit shut down for the day as did Wikipedia (<a href="http://paidcontent.org/article/419-wikipedia-goes-dark-but-its-mobile-site-oddly-stays-bright-in-sopa-prot/">though the Wiki mobile version and apps did still work</a>), leaving a short blurb about SOPA and calls to action, and Google compromised by censoring its logo and running an extensive ad campaign across various sites that urged people to sign a petition that collected <a href=" http://techcrunch.com/2012/01/18/google-collected-4-5-million-anti-sopa-signatures-today/" target="_blank">4.5 million signatures</a>. Twitter also reported <a href="https://twitter.com/#!/twitter/status/159796576569655296" target="_blank">2.4 million SOPA-related tweets</a> between midnight and 4pm EST of January 18th, and Mozilla reported that <a href="http://blog.mozilla.com/blog/2012/01/19/firefox-users-engage-congress-sopa-strike-stats/" target="_blank">30 million people in the US saw its Anti-SOPA message</a> and 1.8 million visited its <a href="http://www.mozilla.org/sopa/" target="_blank">info page</a>, generating 360,000 emails to Congress .</p>
<p>While it seems that we&#8217;re now free to browse and share on the web at our own leisure, we are far from the clear as both SOPA and PIPA have yet to be voted on. Although the number of<a href="http://techcrunch.com/2012/01/19/sopa-opponents-supporters/" target="_blank"> SOPA opponents in Congress is now 122</a>, the number of supporters for PIPA in Senate still outnumber opposers, which means PIPA can still pass. Voting on PIPA was originally scheduled to take place on January 24th, but Senate Majority Leader Reid has stated that<a href="http://mashable.com/2012/01/20/pipa-postponed/" target="_blank"> voting on PIPA has been delayed</a> for the time being. If you haven&#8217;t done so, you can write to your elected officials and let them know your opposition <a href="http://americancensorship.org/" target="_blank">here</a>.</p>
<p><img class="aligncenter size-full wp-image-2539" title="gandalf" src="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2012/01/gandalf.jpg" alt="" width="500" height="375" /></p>
<p><strong><a href="http://techcrunch.com/2012/01/19/megaupload-taken-down-on-piracy-allegations/  " target="_blank">MegaUpload Gets Shut Down </a><br />
</strong>File uploading and sharing site Megaupload has been shut down by the FBI in a rather surprising show of force. The site&#8217;s been through a rather rapid chain of events, but with the site effectively shut down, countless users are <a href="http://techcrunch.com/2012/01/20/guilty-until-proven-innocent-the-megaupload-closure-leaves-users-unable-to-access-their-files/" target="_blank">unable to access and withdraw their files</a> &#8211; some of which are original copyrighted material of their own (much akin to copyright infringement). As the founder and CEOs of MegaUpload were arrested and denied bail in New Zealand, <a href="http://techcrunch.com/2012/01/20/downfall-photos-of-megaupload-founders-valuable-cars-getting-seized/" target="_blank"> pictures of valuables</a> and <a href="http://news.cnet.com/8301-1023_3-57362416-93/what-megaupload-founders-stand-to-lose/" target="_blank">items</a> being seized spread across the internet, and internet vigilante group <a href="http://gawker.com/5877707/the-evil-new-tactic-behind-anonymous-massive-revenge-attack" target="_blank">Anonymous decided to launch a counterattack</a> in form of a DDoS (which is punishable by up to 10 years in prison) attack by tricking users into clicking a fake MegaUpload URL.</p>
<p><strong><a href="http://www.allfacebook.com/facebook-live-2012-01" target="_blank">60 Companies to Unveil Open Graph Apps</a><br />
</strong>Sixty companies have unveiled their open graph applications that will be housed along the right hand side of your Facebook Timeline. The brands run the gamut from food and wine, travel, entertainment, and charity, alongside other categories. Most of the applications were already in existence, but have since been tinkered and upgraded to fit Facebook’s Timeline and will also add actions such as “spot” “love” and “want” to Facebook’s repertoire. You can see the list of brands at the link – we’ve already spotted a few of our favs!</p>
<p><strong><a href="http://blog.foursquare.com/2012/01/18/find-what-you%E2%80%99re-craving-and-check-out-the-menu-too/" target="_blank">Foursquare adds Restaurant Menus<br />
</a></strong>Foursquare has rolled out a <a href="http://techcrunch.com/2012/01/18/foursquare-explore-menus/" target="_blank">new feature</a> in addition to its <a href="https://foursquare.com/login?continue=%2Fexplore" target="_blank">Explore section</a>  (which factors check-ins from you and your network to deliver personalized results and recommendations), which now brings all the menus and prices of all the possible venues you could possibly check into. Foursquare announced through its blog that it had teamed up with startup <a href="http://www.singleplatform.com/ " target="_blank">SinglePlatform</a> to share over 13,000,000 menus from 25,000 restaurants across the U.S – prices included! Nifty if you’re in a jam and need to revise dinner plans on the fly, but a nightmare for the indecisive.</p>
<p><strong>Did we miss a bit o&#8217;buzz? Let us know here and join in on the conversation! </strong></p>
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		<title>Twitter Advice from Stewie Griffin</title>
		<link>http://www.socialmediaplayground.com/social-media/twitter-advice-from-stewie-griffin/2012/01/19/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=twitter-advice-from-stewie-griffin</link>
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		<pubDate>Thu, 19 Jan 2012 17:05:45 +0000</pubDate>
		<dc:creator>Margot Wood</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[how to post effectively on twitter]]></category>
		<category><![CDATA[how to write better tweets]]></category>
		<category><![CDATA[social media content creation]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[twitter content]]></category>

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		<description><![CDATA[Yesterday afternoon I was graced with this tweet from Stewie Griffin that made so much sense I thought I&#8217;d write a blog post about it. As a community manager a lot of my job is writing content for Twitter. Let me tell you &#8211; for those of you who don&#8217;t also tweet obsessively throughout the [...]]]></description>
			<content:encoded><![CDATA[<p>Yesterday afternoon I was graced with this tweet from Stewie Griffin that made so much sense I thought I&#8217;d write a blog post about it.</p>
<p><a href="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2012/01/stewie_featuredpic2.jpg"><img class="alignnone size-full wp-image-2532" title="stewie_featuredpic" src="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2012/01/stewie_featuredpic2.jpg" alt="" width="440" height="191" /></a></p>
<p>As a community manager a lot of my job is writing content for Twitter. Let me tell you &#8211; for those of you who don&#8217;t also tweet obsessively throughout the day &#8211; being engaging and entertaining in 140 characters day in and day out can be difficult. Add in a client who is super sensitive about grammar and you have a recipe for boring, mundane tweets and a lot of frustrated community managers! Fortunately for all you newbie Tweeters out there, here are a few tricks you should know to turn that paragraph of a statement into a short and sweet tweet.</p>
<p><strong>1. Pick a short handle</strong> &#8211; I can&#8217;t stress this enough. When you first consider setting up a Twitter account for your brand, come up with the shortest possible handle. If you have a twitter handle that is really long you&#8217;re pretty much screwing yourself over each time you tweet because it&#8217;ll be hard for your followers to RT your message or quote it and add in their response. Pick the shortest, most appropriate handle possible and you&#8217;ll increase the possibility for your followers to spread your message to their networks.</p>
<p><strong>2. Link Shortening</strong> &#8211; This is a no brainer and the new Twitter even does it for you, but sometimes it doesn&#8217;t shorten enough. If you don&#8217;t use HootSuite (which has its own ow.ly shortener), my personal favorite is bit.ly because it&#8217;s quick, easy and you can track the number of clicks your link gets, which is always a nice little bonus.</p>
<p><strong>3. Minimize your punctuation marks</strong> &#8211; You can always spot a newbie Twitter user because you&#8217;ll usually see proper use of punctuation marks. Yes it may be grammatically incorrect, but in Twitter world people are used to seeing (and using) limited-to-no grammar and that certainly includes punctuation marks. So forgo that second, third and fourth exclamation point, your audience understood your excitement with just the first one.</p>
<p><strong>4. Reduce your adjective use</strong> &#8211; Yes, we know your product is awesome, amazing and brilliant, but for Twitter&#8217;s sake pick your favorite adjective and stick with it. If you&#8217;re trying to shorten a tweet, chances are there&#8217;s an adjective in there you can take out to simplify &#8211; and shorten! &#8211; your sentence.</p>
<p><strong>5. And vs. &amp;</strong> &#8211; When it comes to &#8220;and&#8221; versus the ampersand character symbol &#8220;&amp;&#8221; it really is a personal choice or brand standard. I&#8217;ve seen brands exclusively  use &#8220;and,&#8221; others &#8220;&amp;&#8221; and yet others both. Personally, if you have the space, spell out &#8220;and,&#8221; but if you&#8217;re trying to reduce the length, don&#8217;t be afraid of the ampersand!</p>
<p><strong>6. Abbreviations</strong> &#8211; If you&#8217;re really in a tight jam and you need to cut more characters, a last resort is abbreviating common words. It&#8217;s a bit ugly and if you abbreviate too much no one will know what you&#8217;re saying, but there are a few common abbreviations almost any Twitter user will understand:</p>
<p>with = use &#8220;w&#8221; or &#8220;w/&#8221;</p>
<p>please = pls</p>
<p>tomorrow = &#8220;tom&#8221; or &#8220;tmrw&#8221;</p>
<p>because = &#8220;bc&#8221; or &#8220;b/c&#8221;</p>
<p>before = b4</p>
<p>(Want a longer list of commonly abbreviated words on Twitter? <a href="http://www.webopedia.com/quick_ref/Twitter_Dictionary_Guide.asp">See this list</a>!)</p>
<p>In the end, shortening your well-written tweet comes down to creativity, writing skills and messaging. You have to decide what you are willing to sacrifice in order to get your message out there among the masses. There are no hard or fast rules, but the trick is to figure out what your solution will be when you need to shorten Tweets and be consistent. Don&#8217;t start using random abbreviations your audience has never seen before because trust me, they&#8217;ll pick up on the change. And of course if all else fails, there is one final last resort &#8212; splitting your tweet into two and using &#8220;&#8230;cont.&#8221; at the end and beginning of each tweet. Of course you could always just scrap that tweet and go back to the drawing board and try to write something completely different, and there&#8217;s no shame in that.</p>
<p><em><strong>Got a tweet shortening technique you&#8217;d like to share with the class? Hit the comments and let me know or tweet us <a href="https://twitter.com/#!/affinitive">@Affinitive</a>!</strong></em></p>
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		<title>Playground Buzz &#8211; The Most Intriguing Social Media News of the Week</title>
		<link>http://www.socialmediaplayground.com/uncategorized/playground-buzz-the-most-intriguing-social-media-news-of-the-week-20/2012/01/13/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=playground-buzz-the-most-intriguing-social-media-news-of-the-week-20</link>
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		<pubDate>Fri, 13 Jan 2012 08:45:20 +0000</pubDate>
		<dc:creator>Affinitive</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Beyonce]]></category>
		<category><![CDATA[Blue Ivy]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook Comments Box]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Jay Z]]></category>
		<category><![CDATA[Justin Timberlake]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Marvel]]></category>
		<category><![CDATA[Michelle Obama]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[News Feed Ads]]></category>
		<category><![CDATA[Search Plus Your World]]></category>
		<category><![CDATA[The Avengers]]></category>
		<category><![CDATA[twitter]]></category>

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		<description><![CDATA[Happy Friday the 13th! We’ve been doubling back, backing up everything repeatedly, and monitoring the office wireless from the corner of our eye today. When not puzzling over some truly bizarre taco-fueled crimes, refreshing the #truthvigilante hashtag, wondering at Verizon’s decision to create a gamified aspect to their brand or people who fell for the Facebook color scam, [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" title="SMP_Roundup Image" src="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2011/08/SMP_Roundup-Image4-300x177.jpg" alt="" width="300" height="177" />Happy Friday the 13th! We’ve been doubling back, backing up everything repeatedly, and monitoring the office wireless from the corner of our eye today. When not puzzling over some truly bizarre <a href="http://www.buzzfeed.com/mjs538/the-best-taco-related-crimes" target="_blank">taco-fueled crimes</a>, refreshing the <a href="https://twitter.com/#!/search/%23truthvigilante" target="_blank">#truthvigilante</a> hashtag, wondering at Verizon’s decision to create a <a href="http://mashable.com/2012/01/11/embargo-noon-et-verizon-gamification/ " target="_blank">gamified aspect</a> to their brand or people who fell for the <a href="http://www.allfacebook.com/facebook-warning-3-2012-01 " target="_blank">Facebook color scam</a>, we&#8217;ve been discussing these stories at the water cooler.  We’re logging off for the weekend with these in mind:</p>
<p><strong><a href="https://www.facebook.com/notes/facebook-media/bringing-facebook-comments-to-mobile/306485919386904" target="_blank">Facebook’s Comment Box Plugin goes Mobile<br />
</a></strong>Facebook rolled out the mobile equivalent of its comments box plugin, which makes it easier for media sites to engage browsers across the web and for users to leave behind scathing epithets which are now connected to a face. The plugin will automatically appear on the mobile version of websites that have already implemented the Comment Box. For technical details on how to incorporate Comments Box on your site, visit <a href="https://developers.facebook.com/docs/reference/plugins/comments/" target="_blank">here</a>.</p>
<p><strong><a href="http://mashable.com/2012/01/09/jay-z-glory-baby-blue-ivy-beyonce/" target="_blank">Watch the Throne: Twitter (and the Internet) Welcomes Blue Ivy</a><br />
</strong>After months of speculation, figure watching, and uterus vigils, mogul couple Jay Z and Beyonce welcomed destined and slightly-pressured-to-be-gifted daughter Blue Ivy, alongside countless other well wishers on the Internet. Social analytics firm <a href=" http://simplymeasured.com/ " target="_blank">Simply Measured</a> graciously provided Mashable a graph of “Beyonce’s Baby Hype,” confirming that around 11:15pm on Saturday, Jan 7<sup>th</sup>, tweets per minute peaked at 2,379. That’s a lot of “watch the crown” jokes.</p>
<p><strong><a href="https://twitter.com/#!/michelleobama/status/157446908577718272" target="_blank">Tweet @MichelleObama</a><br />
</strong>First Lady Michelle Obama has joined the many on Twitter in time to support the President’s campaign now that elections are drawing near. Like most accounts, hers will be run primarily by campaign staff, but all personal tweets will be signed with a “mo.’ At the time of copy, the First Lady’s account already had 250,509 followers, but this will soon change.</p>
<p><a href="http://mashable.com/2012/01/12/google-twitter-social-search-at-symbol/" target="_blank"><strong>Google: We Never Indexed &#8220;@&#8221; to Begin With</strong></a><br />
<a href="http://techcrunch.com/2012/01/10/twitter-really-really-hates-googles-new-google-integration/" target="_blank">Google and Twitter&#8217;s increasingly public spat</a> about recent decisions and changes to  search results &#8211;  <a href="http://mashable.com/2012/01/10/google-launches-social-search/" target="_blank">Google&#8217;s &#8220;Google Plus Your World</a>&#8221; &#8211;  is just getting started. After Twitter&#8217;s Alex Macgillivray pointed out <a href="http://mashable.com/2012/01/11/twitter-google-smackdown/" target="_blank">specific examples of Google&#8217;s  skewed search feature</a> which highlighted the exclusion of Twitter related terms  - <a href="http://http://parislemon.com/post/15633422401/twitter-responds-to-antitrust" target="_blank"> more harmful than good</a> &#8211;   Google has officially went on record to say that &#8220;@&#8221; was never indexed to begin with, and the engine would have never recognized a handle formatted in such a way to begin with. While Twitter&#8217;s concerns are certainly valid, the termination of its agreement with Google regarding <a href="http://techcrunch.com/2011/07/04/realtime-search-on-hiatus-while-google-and-twitter-figure-themselves-out/" target="_blank">appearing in real time results</a> may have played a factor into this.</p>
<p><strong><a href="http://www.allfacebook.com/facebook-olymics-2012-01" target="_blank">London Olympics Volunteers Prohibited from Social Media</a><br />
</strong>Volunteers at the 2012 London Olympics will find themselves being asked to put down their phones now that the organizing committee has released its social media policy, effective for all 70,000 plus volunteers. While volunteers are allowed to retweet and relay official news, releases, and statements, they will be prohibited from posting VIP or backstage pictures, disclose any breaking news pertaining to athletes – or discuss athletes for that matter – or get involved in detailed discussions about the games. While it’s a lot of preemptive damage and image control, we can’t help but wonder what the penalties of slip-ups will be?</p>
<p><strong><a href="http://www.insidesocialgames.com/2012/01/09/disney%E2%80%99s-first-branded-facebook-game-will-be-marvel-avengers-alliance/" target="_blank">Marvel Times the Avengers movie with Facebook Game</a><br />
</strong>In suspiciously convenient timing, Disney has revealed that the very first Disney branded Facebook game will be a combat RPG game titled Marvel: Avenger’s Alliance. Although no one has confirmed yet that the game release is intended to time with the Avenger’s movie, the tie in is certainly helpful as some of the superhero cast is part of the Avengers team. A release date has yet to be announced, but will launch in first quarter.</p>
<p><strong><a href="http://www.clickz.com/clickz/news/2136663/facebook-begins-news-feed-ads-rollout" target="_blank">Facebook Begins News Feed Ads</a><br />
</strong>We reported not too long ago that Facebook had plans for rolling out featured ads directly within user’s newsfeeds, saying that they were expected to start January. The difference is however, that instead of being called “Sponsored Stories” as many originally thought, newsfeed ads will be going by moniker “Featured” instead. Add this with Facebook&#8217;s new &#8220;<a href="http://www.allfacebook.com/facebook-music-listen-2012-01" target="_blank">Listen With</a>&#8221; feature (which aims to ultimately bring you back to Facebook chat), and you&#8217;ve got yourself a feed full of potential annoyances.</p>
<p><strong><a href="http://gigaom.com/2012/01/12/bigger-than-google-myspace-isnt-dead-yet/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+OmMalik+%28GigaOM%3A+Tech%29" target="_blank">MySpace Keeps On, Carries On</a><br />
</strong>MySpace still lives. The now ancient social media platform has managed to weather many a storm, ignore the cruel japes of the Internet, and retain 12 minutes of user’s time and attention span. What’s truly mind boggling however, is how it’s still a bigger platform than Tumblr and Google + (could it be from user accounts that were never deleted?). Maybe the second life is due to <a href="http://mashable.com/2012/01/09/myspace-timberlake-tv/" target="_blank">Justin Timberlake’s attempts to revive MySpace’s relevancy with a TV service</a>.  Cue the “I’m bringing MySpace back” parodies.</p>
<p><strong>Did we miss anything? Let us know and join in on the buzz here! </strong></p>
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		<title>My Favorite Kindle Fire Apps</title>
		<link>http://www.socialmediaplayground.com/social-media/my-favorite-kindle-fire-apps/2012/01/12/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=my-favorite-kindle-fire-apps</link>
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		<pubDate>Thu, 12 Jan 2012 20:17:41 +0000</pubDate>
		<dc:creator>Margot Wood</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[best kindle apps]]></category>
		<category><![CDATA[GetGlue]]></category>
		<category><![CDATA[GoodReads]]></category>
		<category><![CDATA[Hootsuite]]></category>
		<category><![CDATA[IndieBound]]></category>
		<category><![CDATA[Kindle apps]]></category>
		<category><![CDATA[Kindle Fire]]></category>
		<category><![CDATA[StumbleUpon]]></category>
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		<description><![CDATA[Apparently I was a good girl this year because Santa brought me a very nice present &#8211; a Kindle Fire! The hot new e-reader from Amazon is the latest in readers that also double as tablets. While it can easily be compared to the iPad, I prefer this little gadget because of its size and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2012/01/kindleapps.jpg"><img class="alignnone size-full wp-image-2490" title="kindleapps" src="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2012/01/kindleapps.jpg" alt="" width="550" height="298" /></a></p>
<p>Apparently I was a good girl this year because Santa brought me a very nice present &#8211; a Kindle Fire! The hot new e-reader from Amazon is the latest in readers that also double as tablets. While it can easily be compared to the iPad, I prefer this little gadget because of its size and shape. It&#8217;s more fun reading young adult novels on the Fire than the iPad and I think most avid readers would agree with me on that one. While you can probably do a lot more on your iPad than your Kindle, let me just say that as a book community manager, the Kindle Fire is absolutely 100% the best device for me.</p>
<p>Why is this the best device for a book blog or community manager? Beyond the whole e-reading aspect, here are the apps that make this my recommended device:</p>
<p>&nbsp;</p>
<p><strong><a href="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2012/01/kindle.jpg"><img class="alignleft size-full wp-image-2491" title="kindle" src="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2012/01/kindle.jpg" alt="" width="326" height="493" /></a><a href="http://www.amazon.com/HootSuite-Twitter-Facebook-Foursquare-LinkedIn/dp/B004XDM4JK/ref=sr_1_1?ie=UTF8&amp;qid=1326387726&amp;sr=8-1">HootSuite app</a></strong> &#8211; I often find myself creating Twitter and Facebook content when I&#8217;m in the middle of reading a book. Now with the Kindle Fire, I can schedule updates via HootSuite as I&#8217;m reading books and check up teen readers&#8217; feeds to confirm what I know.</p>
<p>&nbsp;</p>
<p><strong>IndieBound Reader</strong> &#8211; My New Year&#8217;s resolution is to support small businesses as much as possible, which is hard to do when you buy all your e-books from an online site like Amazon. But never fear, the IndieBound Reader app &#8211; courtesy of Android- is here!</p>
<p>With this app, you can download e-books from Google Books from participating independent bookstores. While they may not have as many deals as Amazon or as wide a selection, you&#8217;re still supporting locally owned bookstores and giving back to the community.</p>
<p>Downloading this app and other Android apps is easy. Just follow <a href="http://www.IBTimes.com/articles/261011/20111204/install-google-android-apps-kindle.htm">these instructions</a> to unlock your Kindle Fire. To get the IndieBound Reader app, open up &#8220;Silk&#8221; on your Fire and <a href="http://www.indiebound.org/indiebound-reader-android-and-ios">go to this page</a>, click download, and finish the installation instructions from the link above and you&#8217;re done!</p>
<p>&nbsp;</p>
<p><strong><a href="http://www.amazon.com/GetGlue/dp/B004VB1XOQ/ref=sr_1_1?ie=UTF8&amp;s=mobile-apps&amp;qid=1326387765&amp;sr=1-1">GetGlue</a> and <a href="http://www.amazon.com/GetGlue/dp/B004VB1XOQ/ref=sr_1_1?ie=UTF8&amp;s=mobile-apps&amp;qid=1326387765&amp;sr=1-1">GoodReads</a></strong> &#8211; Use GetGlue to check into the books you&#8217;re reading, and GoodReads to keep track of your progress. I use both for different reasons, but if there&#8217;s one thing I know, readers LOVE displaying their reading progress. Both these apps are good for keeping up with friends and community members on their reading status while slyly showing off your own.</p>
<p>&nbsp;</p>
<p><strong><a href="http://www.amazon.com/tumblr-Tumblr/dp/B0060Y68VA/ref=pd_sim_mas_2">Tumblr</a></strong> &#8211; More and more book blogs and publishers are extending their reach via Tumblr. From what I&#8217;ve seen, most book-minded people use it for graphics or reviews and less as actual blogs, but that doesn&#8217;t make it any less fun or entertaining.</p>
<p>&nbsp;</p>
<p><strong><a href="http://www.amazon.com/Box-net-Box/dp/B004T32SOK/ref=sr_1_1?ie=UTF8&amp;s=mobile-apps&amp;qid=1326388068&amp;sr=1-1">Box.net</a></strong> &#8211; We here at Affinitive just recently moved our files over to Box.net and I was thrilled to learn that there&#8217;s a Box app for the Kindle. Now I have no excuse to get my work done. Use it to upload and store your files, images, and whatever else you need. I like using it to store photos or documents that I later upload to my Tumblr.</p>
<p>&nbsp;</p>
<p><strong><a href="http://www.amazon.com/StumbleUpon/dp/B0060I3IJG/ref=pd_sim_mas_14">StumbleUpon</a></strong> &#8211; I love discovering new book blogs or communities and sometimes the best way to do that is to just surf the web. There&#8217;s no better tool for mindless web surfing than Stumble Upon. Using the keyword settings, now I can aimlessly explore and browse books, blogs and publishers&#8217; websites inbetween reading sessions.</p>
<p>&nbsp;</p>
<p><strong><em>That&#8217;s it for me, but I&#8217;d love to hear what apps you&#8217;re downloading to your Fires. Share in the comments!</em></strong></p>
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		<title>Playground Buzz &#8211; The Most Intriguing Social Media News of the Week</title>
		<link>http://www.socialmediaplayground.com/social-media/playground-buzz-the-most-intriguing-social-media-news-of-the-week-19/2012/01/06/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=playground-buzz-the-most-intriguing-social-media-news-of-the-week-19</link>
		<comments>http://www.socialmediaplayground.com/social-media/playground-buzz-the-most-intriguing-social-media-news-of-the-week-19/2012/01/06/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 18:21:36 +0000</pubDate>
		<dc:creator>Affinitive</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[barack obama]]></category>
		<category><![CDATA[Facebook Applications]]></category>
		<category><![CDATA[facebook deals]]></category>
		<category><![CDATA[facebook marketplace]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[groupon]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[the daily deals]]></category>
		<category><![CDATA[timeline]]></category>

		<guid isPermaLink="false">http://www.socialmediaplayground.com/?p=2478</guid>
		<description><![CDATA[We’re ushering in the new year with viral videos, tweets, and keeping an eye open for new startups, (give us a call, Kanye!) When we weren’t watching a literal interpretation of “Total Eclipse of the Heart” – this time with Doctor Who! –   or getting free Timeline inspired business cards and laughing at the hapless teenagers featured [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" title="SMP_Roundup Image" src="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2011/08/SMP_Roundup-Image4-300x177.jpg" alt="" width="300" height="177" />We’re ushering in the new year with viral videos, tweets, and keeping an eye open for new startups, (give us a call, <a href="http://www.huffingtonpost.com/2012/01/05/kanye-west-twitter-rant-donda-new-company-education_n_1185322.html?cid=edlinkusaolp00000003#s590009&amp;title=Kanye_West" target="_blank">Kanye</a>!) When we weren’t watching a literal interpretation of “Total Eclipse of the Heart” – this time with Doctor Who! –   or getting <a href="http://eu.techcrunch.com/2012/01/05/facebook-turns-your-timeline-into-moo-business-cards-first-200000-are-free/ " target="_blank">free Timeline inspired business cards</a> and laughing at the <a href="http://www.refinery29.com/daily-distraction-embarrassing-party-pics" target="_blank">hapless teenagers</a> featured in <a href="http://lookatmydriftwood.tumblr.com/" target="_blank">LookAtMyDriftwood</a>,  we’ve been linking each other to these stories. We’re logging off for the weekend with these in mind:</p>
<p><strong><a href="http://techcrunch.com/2012/01/03/on-the-day-of-the-iowa-caucus-barack-obama-joins-instagram/" target="_blank">@BarackObama joins Instagram<br />
</a></strong>Social media savvy President Obama has furthered his online presence yet again this time by joining Instagram as @BarackObama. The president and his team are no strangers to utilizing various social media platforms (most recent forays being Tumblr and Flickr), although Instagram is their first mobile only platform. While it’s hard to figure out how the photo sharing nature of Instagram plays into the upcoming 2012 campaign, it’d be foolish to dismiss it completely either as more news organizations – such as the Washington Post and NBC World News – have opened accounts to share behind-the-scenes snapshots. Take a look at Obama’s <a href="http://instagr.am/p/eQHER/ " target="_blank">first photo here</a> and leave a tip on which filter would suit him best!</p>
<p><strong><a href="https://developers.facebook.com/blog/post/611/" target="_blank">Facebook App Profile Pages to Disappear on February 1<sup>st<br />
</sup></a></strong>Page managers should be noticing banners on their <a href="http://www.allfacebook.com/facebook-app-profile-pages-disappear-by-february-2012-01" target="_blank">application pages</a>  kindly notifying them that:</p>
<blockquote><p>“By February1, 2012, we are removing app profile pages. You can migrate likes and the vanity URL of this page to an existing Facebook page with the same name and product/app category.”</p></blockquote>
<p>These banner notifications come <a href="http://www.insidefacebook.com/2011/07/12/facebook-scraps-little-used-app-directory-simplifies-app-submission-to-search-index/" target="_blank">six months after the initial announcement</a> that Facebook would phase out its App directory  and it appears to be an effort to encourage both app developers and users for more search-friendly (and search reliant) apps. A Facebook Developer blog post credited the move to inconsistencies between app profile pages and regular pages concerning insights, APIs, and distribution channels. Admins will be able to transfer likes to new pages, but unfortunately this does not apply to content. You can read further on the matter <a href="https://developers.facebook.com/blog/post/611/" target="_blank">here</a>.</p>
<p><strong><a href="http://mashable.com/2012/01/03/google-growth-2012/" target="_blank">Google + Sees Member Growth<br />
</a></strong>Google +’s growth in 2011 hasn’t been as fast as some had initially speculated or hoped. Although Plus  has yet to gain footing as a serious Facebook contender, December saw its strongest month, member growth-wise, with US visits reaching over 49 million, and up by 55% since November, according to <a href="https://twitter.com/#!/Hitwise_US/status/153846701763993600" target="_blank">Experian Hitwise</a>.  According to analyst<a href=" http://www.dailymail.co.uk/sciencetech/article-2080207/Google-Plus-hit-400m-users--overtake-Facebook.html" target="_blank"> Paul Allen</a>, Plus just passed the 62 million mark, compared to Facebook reaching 60 million four years after its debut. While Facebook still reigns with a whopping 800 million active members, Allen predicts that Plus will reach 400 million by the end of 2012.</p>
<p><strong><a href="http://techcrunch.com/2012/01/05/you-can-now-post-full-size-instagram-pics-to-facebook-and-timeline/" target="_blank">Post Your Instagram Pics to Facebook</a><br />
</strong>Candid photographers rejoice! Thanks to a small tweak on the mobile photo platform, users can share full sized Instagram photos in all their filtered glory directly onto Facebook, utilizing Timeline&#8217;s aesthetic value to the max. While all Instagram photos end up in a designated &#8220;Instagram Photo&#8221; album, they&#8217;re published onto Timeline with its original caption and a public URL. If you want to get a headstart and start sharing photos you&#8217;ve already uploaded, <a href="http://help.instagram.com/customer/portal/articles/95739" target="_blank">follow these instructions</a>. For more old fashioned users who want the print experience, you can <a href="http://mashable.com/2012/01/05/ways-to-print-instagram-photos/" target="_blank">check out these services</a> that&#8217;ll print your Instagram pics in various ways.</p>
<p><a href="http://www.groupon.com/blog/cities/new-year-new-and-improved-merchant-tools-from-groupon/" target="_blank"><strong>Groupon Introduces a New Merchant Center</strong> </a><br />
Groupon rolled out a new merchant center that&#8217;ll allow for more transparency concerning customer deals, available to all merchants. Features include real time percentages of customers who&#8217;d recommend the business and their comments, although data on satisfaction rates is a little scarce. The dash also includes the <a href="http://www.groupon.com/blog/cities/now-available-deal-statistics/" target="_blank">deal statistics</a> that launched last month, and aggregates buyer demographics such as zip codes, genders, and ages. To read up further on Merchant Center&#8217;s features, you can read Techcrunch&#8217;s breakdown <a href="http://techcrunch.com/2012/01/04/groupon-customer-satisfaction/" target="_blank">here</a>.</p>
<p><a href="http://www.allfacebook.com/facebook-deals-2012-01" target="_blank"><strong>Facebook&#8217;s Daily Deals, Revisited</strong></a><br />
When Facebook announced the end of its daily deals service back in August, it was a quiet concession to Groupon&#8217;s dominance in that area. It seems however, that<a href="http://www.thedailydealsagency.com/" target="_blank"> the Daily Deals Agency</a> is reattempting another go, launching a<a href="http://www.thedailydealsagency.com/facebook.htm" target="_blank"> Facebook Marketplace Network </a> in over 40 U.S cities with over 500 sources of daily deals, offers, and steals &#8211; all sortable by category and location. Better luck this time!</p>
<p>Did we miss anything? Let us know here and join in on the buzz!</p>
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