Billboard-sized Consumer Generated Content Hits the Streets of LA!
By Affinitive
One of our clients, Redwood Creek, has a series of collectible “Vintage Print” posters that they have been releasing over the past few years as no obligation takeaways for consumers.
These Vintage Prints feature iconic, greater outdoors inspired scenes and are available to consumers at no cost via their community site Blaze the Trail.
Recently, one of these posters found a new, large home on the Beverly Boulevard between Gardner and North Vista Streets in Los Angeles. The Moose, the first ever Consumers Choice Vintage Print (conceptualized by and voted to victory by consumers), will be hanging out proudly there apologizing to LA’ers for the horrible delays in traffic through the week of May 4th.
While we are happy to see this awesome artwork displayed anywhere loud and proud, the fact the Moose was the consumer-selected winner of a consumer-generated content contest is near and dear to our marketing hearts. Consumers are open to always submit their creative visions for the next Redwood Creek Vintage Print, and we are always sifting through the ideas narrowing down finalists for the next time that we will nominate a few to face off, with the winner getting printed and distributed to consumers, for free.
Note: The Moose won’t be available online to grab for your wall until the end of May. But we do hope you’ll pick one up then.