It's been a busy summer here in Affinitive-land (seriously, where did the summer go?), but I wanted to take a moment to proudly announce that we have just been engaged to develop our 100th consumer-centric marketing program! It's a huge milestone and truly validates that word of mouth and social media marketing should be an integral part of any company's marketing mix. We have shown that it can be done in an honest, ethical and transparent way, can be measured, and can provide both short- and long-term ROI.
I would also like to thank all of our clients old and new who have believed in us, as well as everyone on our team who continue to amaze me by coming up with innovative ways for companies to engage, empower and connect their most passionate consumers.
See you at 200!
