We've been invited by our friends at GasPedal to present at their upcoming "Supergenius" conference (aka "How to be Great at Word of Mouth Marketing"), where we'll be giving a talk titled "How Random House is Connecting Teen Readers Directly with Authors". Click on the video below for a preview of what to expect, courtesy of our very own Warren Ackerman (nice headshot, btw 
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More case studies here.
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1 How to engage in the nonstop online conversation about your brand … | Promotional Media Marketing Wisdom // Dec 7, 2009 at 1:17 am
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