Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

And the Wommie Award Goes to… Us!

November 2nd, 2007 by Bob Troia

We're proud to announce that our work with American Skiing Company and their MyA41 Passholder program has been named the winner of a 2007 "Wommie" Award by the Word of Mouth Marketing Association (WOMMA)!

According to WOMMA, the Wommies are "designed to recognize amazing word of mouth campaigns and the smart people who create them."

That being said, it's truly an honor to receive this award, which was judged by a panel of our industry peers and chosen out of over 50 submissions by some of the best and brightest marketers around.

We will be presenting a case study of the program at WOMMA's Word of Mouth Marketing Summit, which is taking place Nov. 14-15 in Las Vegas. To learn more about WOMMA's Summit and Research Symposium, visit www.wommasummit.com.

Related Links:

MyA41 Passholder Community Case Study (via WOMMA case study library)
WOMMA Announces Wommie Award Winners (press release)

Category: Research

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