Giving Consumers a Say in Product Packaging

By Bob Troia

Recently, video game publisher (and Affinitive client) NAMCO BANDAI Games sought help in choosing the official box art for the upcoming PlayStation 3 release of NARUTO: Ultimate Ninja Storm.

Tapping into their 20,000+ member Hokage’s Room enthusiast community, members were invited to complete a survey and provide feedback on 6 designs as well as how the designs reflected key attributes of the game, were memorable, eye-catching, and would make them more interested in learning more about the game. In just a few days, 1,100 members provided feedback and the results were sent off to NAMCO BANDAI Games’ marketing team – check out the winning “official art” chosen by members!