More than four in 10 consumers aged 18+ (42.6%) say their electronics purchases in 2007 were influenced by word-of-mouth (WOM), according to a recent study by BIGresearch.
| Medium | 2007 |
| Word of Mouth | 42.6% |
| Read article on product | 34.3% |
| Newspaper inserts | 30.5% |
| Broadcast TV | 27.9% |
| In-store promotion | 27.4% |
| Magazines | 24.7% |
| Coupons | 23.1% |
| Direct mail | 22.5% |
| Internet advertising | 22.4% |
| Newspaper | 21.8% |
| Email advertising | 21.5% |
| Product placement | 13.9% |
| Satellite radio | 8.4% |
| Yellow pages | 7.9% |
| Instant messaging | 7.5% |
Source: "Simultaneous Media Study 11," BIGresearch.
