Case Study: Jeep Ops Facebook Sweepstakes
By Jon Heinrich
Solution Type — Digital Promotion
Objective — Promote the release of Chrysler’s 2012 Jeep Call-of-Duty edition Wrangler through an immersive, social-driven consumer promotion within Facebook around Activision’s much-anticipated release of Call of Duty Modern Warfare 3.
Activation — Jeep Ops, an immersive Facebook sweepstakes game, asked fans of Jeep to play the game, mimicking the in-game Call of Duty story to earn entries into the contest by completing Missions in order to win the first-off-the-line 2012 Jeep Wrangler COD version.
• 453,842 Visits | 940,964 Page views
• 51,569 Total submissions | 46,592 Playing the game
• 2,435,164 total ballot entries
Engage users by creating a Call-of-Duty themed virtual scavenger hunt on Facebook that highlights both the capabilities of the new Wrangler Call-of-Duty MW3 Edition and the game locations. Users earn “ballots” for participation, solving clues, and referring friends that result in additional chances to win.
• Social Media Sweepstakes
• Social Media Monitoring
• Technical execution of Facebook Application
This effort was a highly technical one, executed under a tight timeline. Affinitive, as a Facebook Preferred Developer Consultant (PDC), leveraged its extensive expertise with Facebook Platform among a collaborative team of several other creative and media agencies, including Sapient Nitro.
How it Works