Case Study: MLS Pubs ViewFest
By Warren Ackerman
Client: Major League Soccer
Solution Type: Digital Promotion – MLS Pubs ViewFest Multichannel Sweepstakes
Technology: Affinitive’s Social Sweepstakes Platform
Services Provided: Strategy, Creative, Technology, and Measurement
Objective:
Major League Soccer seeks to increase brand awareness and drive tune-in by activating their network of 150 national pubs in a creative and competitive way.
Activation:
Consumers discover the promotion from three locations; the MLS Facebook Page, the MLS Pubs page or through collateral that each pub displayed during game nights.
Consumers entered and participated in the sweepstakes in three steps:
Connect their foursquare account with the sweepstakes
Check-in on foursquare from participating pubs during MLS games
Win prizes such as VIP trip to MLS Cup, Club Jerseys, Viewing Party for winning Pub, and more
Each check-in is an entry into the sweepstakes encouraging ongoing engagement, competition and viral discovery by friends.
The multichannel promotion is accessible by Mobile device (Android and iOS) or Web, and includes a leader board for most popular pubs and clubs, each individual’s chosen club and a real time display of check-ins. For more, check out our write-up on About Foursquare.
