Case Study – Ubisoft Let’s Fans “Experience the Glove” for Michael Jackson Game

By Warren Ackerman

Client: Ubisoft

Solution Type: Digital Promotion – Michael Jackson “Experience the Glove” Ultimate Rewards Sweepstakes

Technology: Affinitive’s Social Sweepstakes Platform

Services Provided: Strategy, Creative, Technology, Community Management and Measurement

Objective

Ubisoft sought to increase awareness and acquire Facebook fans for the new Xbox360 Kinect video game, Michael Jackson The Experience.

Activation

Like & Win sweepstakes that required fans to like the Michael Jackson The Experience page then vote daily for their favorite celebrity-sponsored charity.  Each vote increased the entrant’s chances of winning a replica Michael Jackson glove. A partnership with Charity Buzz facilitated the participation of Ndamukong Suh, Whoopi Goldberg and Shaquille O’Neal.  The celebrity-sponsored charity with the most votes at the end of the sweepstakes won a $5,000 donation from Ubisoft. 

Results (8 Week Campaign)

  • 600,000 Facebook Likes
  • 9,700 Votes
  • 3,800 Shares w/ 8.5 Facebook Feedback
  • 2,500 Sweepstakes Entries
  • 42% Opt-in to Ubisoft CRM