Hey! Hey what? Hey! Nielsen – Making Opinions Count

By Bob Troia

For the past 9 months we have been working with The Nielsen Company to develop an innovative social media platform that allows consumers to become a collective voice of change and, in turn, influence the decision makers in the entertainment industry, while also helping Nielsen reinvent the ways it conducts audience measurement in our DVR time-shifted, ipod using, web2.0 world. Today we’re happy to announce the “public beta” launch of Hey! Nielsen.

Part “opinion engine”, part social network, and part buzz tracker, it’s been a true labor of love for our team (including many late nights and weekends), and has given us the opportunity to work with a group of extremely talented folks acrosss all of Nielsen’s divisions (including Nielsen Media Research, Nielsen Entertainment, AC Nielsen, Nielsen Buzzmetrics, Nielsen NetRatings, Billboard, Nielsen Trend, and Nielsen Wireless & Interactive).

We’ll definitely be posting a more in-depth case study in the near future, but why not check it out for yourself? In the meantime, we’re going to go catch up on some sleep but you can check out some of the latest buzz here:

- Hey! Nielsen: Influence the Ratings through Social Networking (via Mashable)
- Nielsen Rates Social Network Site a Must See (via CNBC)
- Hey! Nielsen screencast demo (via Demogirl)
- Hey! Nielsen Beta (via Being Peter Kim)
- Exlcusive Look: Hey! Nielsen Private Beta (via Muhammad Saleem)
- Reviewing Hey! Nielsen (via Pulse 2.0)