Affinitive’s Social Media Playground

Talk about passionate fans! For the past several months Affinitive has been running “Battle For the Ring”, an enthusiast community/advocacy program we developed for the new video game The Lord of The Rings: Conquest for one of our great clients, Electronic Arts.

The game hit stores this week, and to celebrate the illustrious history of The Lord of The Rings franchise and to increase awareness for the new installment in the video game series, Affinitive coordinated a user-generated video contest to find the “Ultimate The Lord of The Rings Fan.”

Five finalists from a pool of impressive entries were chosen by the program’s managers, and were then voted on by the community. The winning video was submitted by “Thorgaz”, who showed us exactly what it means to be the ultimate fan (hint: creating your own set of Nazgul gloves and perfecting an unbelievable Gollum impression.) We appreciate his time and effort into making this video, and showing off his passion for the series!

Check it out: