http://www.socialmediaplayground.com/social-media/marketing-on-facebook-grows-up-ask-your-lawyer/2009/09/21/ Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco. Mon, 15 Mar 2010 09:18:00 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.socialmediaplayground.com/social-media/marketing-on-facebook-grows-up-ask-your-lawyer/2009/09/21/comment-page-1/#comment-667 tahneeperry Tue, 22 Sep 2009 05:10:21 +0000 http://www.socialmediaplayground.com/?p=573#comment-667 The current marketing/branding chase is like the proverbial road-runner/coyote dynamic. The road runner (aka consumer) is always one step ahead of the coyote. If consumers aren't interested in a brand, they figure out a way to avoid it - or their content provider does it for them (like Facebook in the above). The key is to use social media tools to generate a genuine conversation with your customers - not chase them down with booby traps. It's harder that way, but worth it. The current marketing/branding chase is like the proverbial road-runner/coyote dynamic. The road runner (aka consumer) is always one step ahead of the coyote. If consumers aren't interested in a brand, they figure out a way to avoid it – or their content provider does it for them (like Facebook in the above). The key is to use social media tools to generate a genuine conversation with your customers – not chase them down with booby traps. It's harder that way, but worth it.

]]> http://www.socialmediaplayground.com/social-media/marketing-on-facebook-grows-up-ask-your-lawyer/2009/09/21/comment-page-1/#comment-611 tahneeperry Tue, 22 Sep 2009 01:10:21 +0000 http://www.socialmediaplayground.com/?p=573#comment-611 The current marketing/branding chase is like the proverbial road-runner/coyote dynamic. The road runner (aka consumer) is always one step ahead of the coyote. If consumers aren't interested in a brand, they figure out a way to avoid it - or their content provider does it for them (like Facebook in the above). The key is to use social media tools to generate a genuine conversation with your customers - not chase them down with booby traps. It's harder that way, but worth it. The current marketing/branding chase is like the proverbial road-runner/coyote dynamic. The road runner (aka consumer) is always one step ahead of the coyote. If consumers aren't interested in a brand, they figure out a way to avoid it – or their content provider does it for them (like Facebook in the above). The key is to use social media tools to generate a genuine conversation with your customers – not chase them down with booby traps. It's harder that way, but worth it.

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