Comments on: My ROI – Measuring the Returns of Social Network Marketing http://www.socialmediaplayground.com/social-media/my-roi-measuring-the-returns-of-social-network-marketing/2009/02/23/ Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco. Thu, 09 Sep 2010 00:50:42 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Tony Thornley http://www.socialmediaplayground.com/social-media/my-roi-measuring-the-returns-of-social-network-marketing/2009/02/23/comment-page-1/#comment-666 Tony Thornley Fri, 04 Dec 2009 17:23:52 +0000 http://www.socialmediaplayground.com/?p=236#comment-666 Great article...thanks for posting! Great article…thanks for posting!

]]> By: Tony Thornley http://www.socialmediaplayground.com/social-media/my-roi-measuring-the-returns-of-social-network-marketing/2009/02/23/comment-page-1/#comment-633 Tony Thornley Fri, 04 Dec 2009 12:23:52 +0000 http://www.socialmediaplayground.com/?p=236#comment-633 Great article...thanks for posting! Great article…thanks for posting!

]]> By: Marketing Company http://www.socialmediaplayground.com/social-media/my-roi-measuring-the-returns-of-social-network-marketing/2009/02/23/comment-page-1/#comment-513 Marketing Company Wed, 15 Apr 2009 07:23:41 +0000 http://www.socialmediaplayground.com/?p=236#comment-513 It's great to hear some tips from someone who attended an unconference, Your tips were a great help for those who were newbies in this industry. You should think of your goals and purpose before doing any steps that may cause risk on your brand. Try to seek help from professionals or attend seminars and conference that may help and improve yourself. Try also to share what you've learned. It's just a matter of give and take, contribute so that you'll both gain. It's great to hear some tips from someone who attended an unconference, Your tips were a great help for those who were newbies in this industry. You should think of your goals and purpose before doing any steps that may cause risk on your brand. Try to seek help from professionals or attend seminars and conference that may help and improve yourself. Try also to share what you've learned. It's just a matter of give and take, contribute so that you'll both gain.

]]> By: Patrick http://www.socialmediaplayground.com/social-media/my-roi-measuring-the-returns-of-social-network-marketing/2009/02/23/comment-page-1/#comment-484 Patrick Thu, 26 Feb 2009 16:16:31 +0000 http://www.socialmediaplayground.com/?p=236#comment-484 A commentary on the ROI of social media from Pete Blackshaw published by AdAge today: <a href="http://adage.com/digital/article?article_id=134878" rel="nofollow">http://adage.com/digital/article?article_id=134878</a> Great read. A commentary on the ROI of social media from Pete Blackshaw published by AdAge today: http://adage.com/digital/article?article_id=134878 Great read.

]]> By: Michael http://www.socialmediaplayground.com/social-media/my-roi-measuring-the-returns-of-social-network-marketing/2009/02/23/comment-page-1/#comment-482 Michael Tue, 24 Feb 2009 21:21:17 +0000 http://www.socialmediaplayground.com/?p=236#comment-482 This is a very interesting topic. Social media companies have to be very careful about the returns they promise, and management is right to be skeptical. There are certainly positive externalities produced by social online communities, but they aren't universal across all networks, they can be difficult to identify, and even more difficult to quantify. <br><br>Social media entrepreneurs will thrive to the extent that they can do all of the above, and turn that into ROI after the fact. Given the nature of social communities, some of it is just impossible to predict! This is a very interesting topic. Social media companies have to be very careful about the returns they promise, and management is right to be skeptical. There are certainly positive externalities produced by social online communities, but they aren't universal across all networks, they can be difficult to identify, and even more difficult to quantify.

Social media entrepreneurs will thrive to the extent that they can do all of the above, and turn that into ROI after the fact. Given the nature of social communities, some of it is just impossible to predict!

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