Playground Buzz – The Most Intriguing Social Media News of the Week

By Affinitive

The New York office was buzzing this week. Whether it was the post-glow of the Giants’ Super Bowl win, the inaugural Affinitive organized NYC Lithium Meet Up, or the countdown to Social Media Week where our own Bob Troia will be appearing on a panel, there was something in the air that made us all want to break out in salsa like our favorite wide receiver Victor Cruz (maybe the office paint fumes?).

To keep the momentum going into the weekend, we put together our favorite stories of the week to share with you in this week’s social media roundup:

Super Bowl Breaks Social TV and Broadcast Records
It was another record breaking Super Bowl Sunday this past weekend. With more viewers tuning into NBC, another two million streaming it on their phone or tablet, and more social media mentions tracked than ever before, the game was one to remember for many reasons.

Along with actual contest, the Super Bowl commercials made some noise leading up to the big game. In a less dramatic fashion than normal, there were no surprises, as many advertisers opted to release their commercials to the public days in advance. Whether you watched them all before, during, or after the game, here is a list of The 10 Super Bowl Commercials That Blew up the Biggest in Social Media.

Facebook Set To Introduce Mobile Advertising Within Weeks
Bound to make headlines for the next few months, the anticipation of Facebook’s IPO has everyone talking about how much Facebook is really worth and generating absurd stories of people who are cashing in. One of the more circulated stories was a list of risk factors that could trouble Facebook in the long run. Already less than a week after submitting their papers to go public, Facebook seems to be addressing one of these major risk factors head on. While nothing has been completely confirmed, there’s a good chance we’ll be seeing ads on Facebook’s mobile version in the not so distant future. In the mean time, companies like Coors Light are finding other creative ways to insert ads, running their own Facebook mobile campaigns.

How Pinterest is Becoming the Next Big Thing in Social Media for Business
Riding off last week’s news of Pinterest’s rise to being  a top traffic driver for major retailers, it was hard to open up our inbox or look through our newsfeed and avoid news and talk about the burgeoning site. Whether it was about their current business model and how they’re making money, the way it’s changing website design forever, or the countless number of sites that have already implemented Pinterest-similar features, declaring Pinterest as “the next big thing in social media” isn’t crazy. When a site hits 10 million U.S. Monthly uniques faster than any standalone site ever, it’s time to pay attention.

Youths Are Watching, but Less Often on TV
We all knew it was a matter of time. With improvements made to broadband internet, the growth of smartphones, and the rise of tablets, it’s no surprise that people are consuming “television” on something other than their TV sets. So when we see apps like the one that Grammy Awards, along with CBS, has developed, we get excited about the future of streaming video incorporating social media.

Television studios and networks aren’t building these applications just for special events anymore – TBS just announced that they’ll be releasing a Social TV tablet app to be accessed during Conan shows. While television networks are findings ways to reward viewers for watching shows and incorporate hashtags and other social branding efforts into their programs, we should expect to see the gap closing between television and social media.

YouTube CEO: The Future of Content is Niche Channels
YouTube is ready to change the way we watch videos online again. In an effort to help visitors watch videos more passively, YouTube has invested $100 million into Premium Content Channels that will focus on generating content for a specific niche. By hosting streams solely dedicated to a number of different interests, YouTube feels this will give users a better way of finding and watching what they want.

LinkedIn Hits 150 Million Members
In a press release announcing their four quarter earnings, which were higher than expected, LinkedIn revealed that it hit the 150 million member mark. To put it in perspective, Facebook has 845 million active users and Twitter is en route to 500 million total users by the end of March, according to Mediabistro. Admittedly, these social networks are all different and hard to compare. While LinkedIn hasn’t released their active member total, it is adding around 10 new members every 5 seconds. All of these reports are good signs for the company and it’s investors.

Did we miss a bit o’buzz? Let us know here and join in on the conversation!