Playground Buzz – The Most Intriguing Social Media News of the Week
Happy Friday, folks! Things have been aflutter in the office with content writing, prepping monthly reports, and a pizza party! When not watching orphan baby otters nurse, puzzling over the weirdly genius How Much is a Stamp? Twitter, and carefully culling gif reactions from What Should We Call Me? or pondering whose Twitter stream we’d like to convert into toilet paper, here’s what we’ve been linking in the office Facebook group when not dreaming of the day when tacos can be delivered right to your mouth and these delicious social media platform cocktails.
We’re logging off for the weekend with these in mind:
Facebook Says “No Thank You” to Employers Requesting Passwords
There was a bit of a stir across the web following reports that employers have begun requesting potential employees‘ personal Facebook passwords as part of the hiring process. Needless to say, this caused some distress and a few choice words. It seems that agencies, colleges, and employers alike needed to be gently reminded that soliciting another person’s Facebook password is a direct violation of Facebook’s Statement of Rights and Responsibilities. Facebook quickly responded to the growing alarm with a public statement assuring folks that they will help say “no” to snooping.
Facebook takes your privacy seriously. We’ll take action to protect the privacy and security of our users, whether by engaging policymakers or, where appropriate, by initiating legal action, including by shutting down applications that abuse their privileges.
While we will continue to do our part, it is important that everyone on Facebook understands they have a right to keep their password to themselves, and we will do our best to protect that right.
While Facebook’s assurance was nice and all, legislation that would have made it officially illegal for employers to ask for passwords has been rejected in the U.S. House of Representatives. Such are the times.
Google’s Proposed Commenting System: A Case in Schadenfraude
Google, in its never ending spiral of schadenfraude, just isn’t really learning from its very public mistakes. Reports have surfaced saying that Google plans to launch a new commenting platform to “rival Facebook’s”, along various other new features. While we’re not surprised that Google is constantly trying to ante up to Facebook, we were a bit alarmed at this one section:
The Google comment system, which will almost certainly rival that of Facebook, will have deep links to Google’s network of services and websites, indexing comments in Google Search, and most significantly, the system will be available for use on third party sites.
What? No. No, thank you.
Facebook’s Timeline Boosts Engagements on Brand Pages
While this “study” of brand pages and their engagement post Timeline switch is initially optimistic, we’re still a bit skeptical, especially as this goes against what we’ve been actually seeing in our day-to-day line of work. While a 46% boost in engagement is nothing to snuff at, it should be noted that the sample size is not only too small (only 15 brand pages), but the brands in question were already well established and have a large fanbase to begin with. TechCrunch is also reporting that the Timeline switch is good for only 95% of Facebook pages, which means that there’s a 5% that’ll actually be at a disadvantage. So the question still remains – how will Facebook’s Timeline affect brands?
Pinterest’s First Documented Marketing Campaign
At this point, we’ve seen various marketing campaigns, contests, and brand efforts across our various boards on Pinterest. But one thing that’s interesting to note however, is how Kotex decided to take it one step further and document their marketing efforts.
Kotex targeted and studied 50 women who were active on Pinterest, researched what they were pinning and who they were pinning from, and sent them a gift box that was tailored around their specific tastes. What ensued was repins and some delighted fans posting this not only on Pinterest, but on Facebook, Twitter, and Instragram as well. A rough estimate of the campaign calculate over 2,000 interactions that created close to 695,000 impressions. Watch the video at the link to see the fruits of Kotex’s labor. Incidentally, this expose from a Pinterest Spammer is also a very interesting read.
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