Comments on: An Introduction to Social Capital and Social Currency

By: webaddlink

webaddlink — Wed, 20 Jan 2010 19:30:08 +0000

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By: Medelafreestyle

Medelafreestyle — Fri, 19 Jun 2009 05:19:52 +0000

Thanks for taking us through these terms!

Amber

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Websites tagged "introduction" on Postsaver — Fri, 05 Jun 2009 22:47:35 +0000

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By: Isis

Isis — Sun, 24 May 2009 11:39:15 +0000

It was always alien thing for me until last year, since now I know about social capital and the currency, I could say this article is really very good!

Rina

By: CFD Trading

CFD Trading — Tue, 07 Apr 2009 11:13:04 +0000

The value of exchange of information. In a nutshell, social currency acts as an “icebreaker” and is ammunition for conversation.

By: Michael Cayley

Michael Cayley — Mon, 03 Nov 2008 19:47:17 +0000

I have tried to tie this all together into a new approach to value based management that is designed for the networked age.

Social Capital Value Add links the pioneering intellectual studies of social capital and social network analysis to social media and the priorities of marketers.

Perhaps worth of a follow up post? I would be grateful to add your review to these:
http://twurl.nl/wz686b

By: laurent

laurent — Thu, 30 Oct 2008 16:19:03 +0000

Ok, got it. You do have to take into account relevance (the 'security' social capital has no value for the attractive person unless she (I assume that's what you means is a security fan .
I see here 3 concepts that I'm very familiar with because of my company: Relevance, Influence, Engagement…combining those 3 to best distribute your social currency is the way to go!

By: AffinitiveBob

AffinitiveBob — Wed, 29 Oct 2008 17:04:09 +0000

What I mean is measure social capitial in a “qualitative” sense versus an individual metric. For a large group of consumers, you need to make a more general evaluation regarding the value of your “social currency” to them as it relates to it's value to the people they will in turn share it with. So, let's say you are engaging a number “computer security” experts and you provide them with information/access that is extremely valuable to them and to their industry peers. These experts will have varying degrees of “social capital” – some are revered in industry circles, while others may not be vocal but have a small number of clients. The “social capital” may be of great value when they share it with industry peers or clients, but of little value to, say, an attractive person they are chatting up at a cocktail party

By: laurent

laurent — Wed, 29 Oct 2008 15:26:04 +0000

mmm 'factor in the social capital of those you are trying to engage/reach' – true, but as far as I know, there isn't such an measure per say. Aren't your referring here as the influencers? The trick is to find/rank/measure their social capital in a specific niche (say 'computer security' or 'social media marketing'). They're hundreds of folks in niches like that and, not all with the same 'social capital'.