The following chart from Marketing Sherpa takes a look at how brands and companies can best go about creating brand awareness, increasing affinity, and driving traffic to any targeted brand message. According to the study, in all of these scenarios a majority of brands and marketers turn to Social Media-driven strategy to make this happen.
It is awesome (and for us at Affinitive, very validating) to see how many different elements that are key to a brand’s success are considered to be grown positively the most by Social Media (outlined in the chart below) over other tactics like advertising, direct marketing, POS promotions, etc.
“More than 90% of companies believe that social media is most effective in building brand reputation and awareness. That result is followed closely by goals for attracting website visitors, according to exclusive research in MarketingSherpa’s new Social Media Marketing and PR Benchmark Guide.”
Indeed.
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1 Big Brands and Social Media | LOHAD - random rumblings on marketing and more // Oct 8, 2009 at 7:31 am
[...] that social media has been shown to be a key driver of brand awareness and reputation, one can’t help but wonder why there’s as much reticence as there is on the part of [...]
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