Affinitive’s Social Media Playground

We’ve gathered the more interesting bits and pieces around the web that had us buzzing. As the week comes to a close, we’re logging off with these in mind:

QR Codes with Your Morning Cereal

Kellogg’s has rolled out a new campaign targeting men by using QR codes. The cereal in question, Crunchy Nuts (we know), has taken a new twist on “it’s five o’clock somewhere” with “it’s morning somewhere,” specifically targeting men between the ages of 18 and 35. Users scan the QR codes on the back of cereal boxes to be taken to a mobile site that would show one of thirteen different mornings in foreign locations. Reports say that the campaign resulted in 38,000 videos played and 50,000 page views.

Facebook to Introduce Photo Filters to the Masses: Teenagers Rejoice

Facebook offered to buy Instagram, Instagram said no, and now Facebook is unrolling photo filters for users. In an effort to draw users away from relying on other photo apps, Facebook will be offering almost a dozen photo filters with varying effects – including the famous grainy, pseudo-Polaroid style Instagram is now known for. While this is a smart move on Facebook’s part, we can already hear the office photographers grumbling. We might upload an entire album dedicated to our shoes in the sunset to celebrate when the filters are released.

Social Media Unites Rugby Fans

While most think of New Zealand as an unreachable part of the earth, the organizers of the Rugby World Cup (September 9- October 23) will be utilizing all platforms to bring coverage to fans worldwide who can’t travel there for this year’s Cup. They’ve been prepping their Facebook, Flickr, and Twitter accounts for the kickoff and will be beefing up their Youtube account. At the moment, the official Facebook page has 1.2 million “likes” (and counting), and a full time Twitter crew has been established. We’re looking forward to watching clips of the New Zealand team performing the haka!

How To: Recover from a Social Media PR Disaster

In a world where everything streams real time and people are more than apt with screenshots, sometimes it’s not enough to just delete a post, especially if you’re managing multiple accounts. Still, it never helps to have a set plan to put into effect just in case stuff hits the fans. We found Mashable’s how-to guide to be a good starter when thinking about our own strategies, on top of chuckling at some of the more famous slip ups this past year.

Did we miss a bit of buzz? Let us know and join in on the conversation here!