Comments on: Why do Corporate Facebook Apps Often Fail?

By: man bites App Store « ginsudo

man bites App Store « ginsudo — Sun, 22 Feb 2009 20:09:41 +0000

[...] new efforts fail is not news. In recent years, we’ve seen amazed reporters discover that corporate and brand Facebook apps fail as FB developers struggle. Shockingly, most businesses fail in [...]

By: rg

rg — Sat, 06 Sep 2008 00:12:47 +0000

how can i forward this on to a colleague

By: rg

rg — Fri, 05 Sep 2008 20:12:47 +0000

how can i forward this on to a colleague

By: Top 8 tips to make a viral social application

Top 8 tips to make a viral social application — Thu, 14 Aug 2008 11:11:13 +0000

[...] come up with a good answer, you’re probably not thinking of the right application to make. As Tom Kincaid writes: “Unfortunately, people will not flock to put something on their profiles just [...]

By: ABC » Why do Corporate Facebook Apps Often Fail?

ABC » Why do Corporate Facebook Apps Often Fail? — Sat, 05 Jul 2008 03:34:01 +0000

[...] Why do Corporate Facebook Apps Often Fail? In a previous post, it was seen that two college students could, in their spare time, make an unofficial brand application that attracted hundreds of thousands of users. But what about the official applications? Why is it that so often, when companies invest a great deal of time and effort into creating applications, they fail? There’s no single answer, but examining examples of failed brand applications can help to identify common pitfalls. JCPenney recently launched an app on Facebook called [...]

By: affinitive

affinitive — Tue, 01 Jul 2008 17:26:15 +0000

I'm interested in other examples if anyone has some.