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	<title>Comments on: Word of Mouth and Social Media &#8211; Similar, but Different!</title>
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	<link>http://www.socialmediaplayground.com/social-media/word-of-mouth-and-social-media-similar-but-different/2010/01/06/</link>
	<description>Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.</description>
	<lastBuildDate>Mon, 06 Sep 2010 17:40:00 +0000</lastBuildDate>
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		<title>By: poxquwjp</title>
		<link>http://www.socialmediaplayground.com/social-media/word-of-mouth-and-social-media-similar-but-different/2010/01/06/comment-page-1/#comment-921</link>
		<dc:creator>poxquwjp</dc:creator>
		<pubDate>Sun, 05 Sep 2010 03:27:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialmediaplayground.com/?p=648#comment-921</guid>
		<description>&lt;strong&gt;poxquwjp...&lt;/strong&gt;

poxquwjp...</description>
		<content:encoded><![CDATA[<p><strong>poxquwjp&#8230;</strong></p>
<p>poxquwjp&#8230;</p>
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		<title>By: Promotional Products</title>
		<link>http://www.socialmediaplayground.com/social-media/word-of-mouth-and-social-media-similar-but-different/2010/01/06/comment-page-1/#comment-707</link>
		<dc:creator>Promotional Products</dc:creator>
		<pubDate>Tue, 19 Jan 2010 00:33:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialmediaplayground.com/?p=648#comment-707</guid>
		<description>Thank you for not giving us another thesis on why the two are related.  I think you are right about the relation.  Sending a link to someone is just as effective as telling a friend about a product.  Good, quick post!</description>
		<content:encoded><![CDATA[<p>Thank you for not giving us another thesis on why the two are related.  I think you are right about the relation.  Sending a link to someone is just as effective as telling a friend about a product.  Good, quick post!</p>
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		<title>By: social media marketing</title>
		<link>http://www.socialmediaplayground.com/social-media/word-of-mouth-and-social-media-similar-but-different/2010/01/06/comment-page-1/#comment-706</link>
		<dc:creator>social media marketing</dc:creator>
		<pubDate>Tue, 12 Jan 2010 15:42:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialmediaplayground.com/?p=648#comment-706</guid>
		<description>Since social marketing costs nothing at all other than your time even one extra sale is a good return on your investment.</description>
		<content:encoded><![CDATA[<p>Since social marketing costs nothing at all other than your time even one extra sale is a good return on your investment.</p>
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	<item>
		<title>By: 9/13/07 &#8211; ida-bdc&#39;s head to direct cny economic development &#124; Cortland County NY Real Estate</title>
		<link>http://www.socialmediaplayground.com/social-media/word-of-mouth-and-social-media-similar-but-different/2010/01/06/comment-page-1/#comment-681</link>
		<dc:creator>9/13/07 &#8211; ida-bdc&#39;s head to direct cny economic development &#124; Cortland County NY Real Estate</dc:creator>
		<pubDate>Fri, 08 Jan 2010 07:07:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialmediaplayground.com/?p=648#comment-681</guid>
		<description>[...] Word of Mouth and Social Media &#8211; Similar, but Different &#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] Word of Mouth and Social Media &#8211; Similar, but Different &#8230; [...]</p>
]]></content:encoded>
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	<item>
		<title>By: johnmoore_womma</title>
		<link>http://www.socialmediaplayground.com/social-media/word-of-mouth-and-social-media-similar-but-different/2010/01/06/comment-page-1/#comment-673</link>
		<dc:creator>johnmoore_womma</dc:creator>
		<pubDate>Thu, 07 Jan 2010 23:46:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialmediaplayground.com/?p=648#comment-673</guid>
		<description>love the brevity, spot-on!</description>
		<content:encoded><![CDATA[<p>love the brevity, spot-on!</p>
]]></content:encoded>
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	<item>
		<title>By: Word of mouth marketing for museums « Museum Marketing &#124; Promotional Media Marketing Wisdom</title>
		<link>http://www.socialmediaplayground.com/social-media/word-of-mouth-and-social-media-similar-but-different/2010/01/06/comment-page-1/#comment-678</link>
		<dc:creator>Word of mouth marketing for museums « Museum Marketing &#124; Promotional Media Marketing Wisdom</dc:creator>
		<pubDate>Thu, 07 Jan 2010 23:37:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialmediaplayground.com/?p=648#comment-678</guid>
		<description>[...] Word of Mouth and Social Media &#8211; Similar, but Different &#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] Word of Mouth and Social Media &#8211; Similar, but Different &#8230; [...]</p>
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		<title>By: stanphelps</title>
		<link>http://www.socialmediaplayground.com/social-media/word-of-mouth-and-social-media-similar-but-different/2010/01/06/comment-page-1/#comment-658</link>
		<dc:creator>stanphelps</dc:creator>
		<pubDate>Thu, 07 Jan 2010 02:21:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialmediaplayground.com/?p=648#comment-658</guid>
		<description>Simple and to the point.  Great post Bob.&lt;br&gt;Word of Mouth - 90% offline&lt;br&gt;Word of Mouse - 10% social media (Facebook, Twitter and Blogs)&lt;br&gt;The key to word of mouth marketing is to concentrate on the lowest hanging fruit . . . your current customers by creating a number of Purple Goldfish.  You need to get new customers to become repeats, repeats to become frequents, frequents to be regulars and most important . . . regulars to become evangelists.  &lt;br&gt;The best word of mouth marketing is not a campaign, its an ongoing commitment to a concept called marketing lagniappe.&lt;br&gt;#PurpleGoldfishProject</description>
		<content:encoded><![CDATA[<p>Simple and to the point.  Great post Bob.<br />Word of Mouth &#8211; 90% offline<br />Word of Mouse &#8211; 10% social media (Facebook, Twitter and Blogs)<br />The key to word of mouth marketing is to concentrate on the lowest hanging fruit . . . your current customers by creating a number of Purple Goldfish.  You need to get new customers to become repeats, repeats to become frequents, frequents to be regulars and most important . . . regulars to become evangelists.  <br />The best word of mouth marketing is not a campaign, its an ongoing commitment to a concept called marketing lagniappe.<br />#PurpleGoldfishProject</p>
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		<title>By: uberVU - social comments</title>
		<link>http://www.socialmediaplayground.com/social-media/word-of-mouth-and-social-media-similar-but-different/2010/01/06/comment-page-1/#comment-657</link>
		<dc:creator>uberVU - social comments</dc:creator>
		<pubDate>Wed, 06 Jan 2010 23:43:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialmediaplayground.com/?p=648#comment-657</guid>
		<description>&lt;strong&gt;Social comments and analytics for this post...&lt;/strong&gt;

This post was mentioned on Twitter by affinitive: Word of Mouth and Social Media - Similar, but Different - http://ow.ly/TntJ...</description>
		<content:encoded><![CDATA[<p><strong>Social comments and analytics for this post&#8230;</strong></p>
<p>This post was mentioned on Twitter by affinitive: Word of Mouth and Social Media &#8211; Similar, but Different &#8211; <a href="http://ow.ly/TntJ.." rel="nofollow">http://ow.ly/TntJ..</a>.</p>
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		<title>By: stanphelps</title>
		<link>http://www.socialmediaplayground.com/social-media/word-of-mouth-and-social-media-similar-but-different/2010/01/06/comment-page-1/#comment-656</link>
		<dc:creator>stanphelps</dc:creator>
		<pubDate>Wed, 06 Jan 2010 21:21:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialmediaplayground.com/?p=648#comment-656</guid>
		<description>Simple and to the point.  Great post Bob.&lt;br&gt;Word of Mouth - 90% offline&lt;br&gt;Word of Mouse - 10% social media (Facebook, Twitter and Blogs)&lt;br&gt;The key to word of mouth marketing is to concentrate on the lowest hanging fruit . . . your current customers by creating a number of Purple Goldfish.  You need to get new customers to become repeats, repeats to become frequents, frequents to be regulars and most important . . . regulars to become evangelists.  &lt;br&gt;The best word of mouth marketing is not a campaign, its an ongoing commitment to a concept called marketing lagniappe.&lt;br&gt;#PurpleGoldfishProject</description>
		<content:encoded><![CDATA[<p>Simple and to the point.  Great post Bob.<br />Word of Mouth &#8211; 90% offline<br />Word of Mouse &#8211; 10% social media (Facebook, Twitter and Blogs)<br />The key to word of mouth marketing is to concentrate on the lowest hanging fruit . . . your current customers by creating a number of Purple Goldfish.  You need to get new customers to become repeats, repeats to become frequents, frequents to be regulars and most important . . . regulars to become evangelists.  <br />The best word of mouth marketing is not a campaign, its an ongoing commitment to a concept called marketing lagniappe.<br />#PurpleGoldfishProject</p>
]]></content:encoded>
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	<item>
		<title>By: Tweets that mention Word of Mouth and Social Media - Similar, but Different! &#124; Marketing &#124; Affinitive's Social Media Playground -- Topsy.com</title>
		<link>http://www.socialmediaplayground.com/social-media/word-of-mouth-and-social-media-similar-but-different/2010/01/06/comment-page-1/#comment-655</link>
		<dc:creator>Tweets that mention Word of Mouth and Social Media - Similar, but Different! &#124; Marketing &#124; Affinitive's Social Media Playground -- Topsy.com</dc:creator>
		<pubDate>Wed, 06 Jan 2010 19:41:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialmediaplayground.com/?p=648#comment-655</guid>
		<description>[...] This post was mentioned on Twitter by Affinitive, sarahashley. sarahashley said: RT @Affinitive: Word of Mouth and Social Media - Similar, but Different - http://ow.ly/TntJ [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by Affinitive, sarahashley. sarahashley said: RT @Affinitive: Word of Mouth and Social Media &#8211; Similar, but Different &#8211; <a href="http://ow.ly/TntJ" rel="nofollow">http://ow.ly/TntJ</a> [...]</p>
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