http://www.socialmediaplayground.com/social-media/young-and-old-alike-are-online-using-email/2009/03/03/ Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco. Thu, 11 Mar 2010 04:03:19 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.socialmediaplayground.com/social-media/young-and-old-alike-are-online-using-email/2009/03/03/comment-page-1/#comment-668 Michael Wed, 04 Mar 2009 06:00:04 +0000 http://www.socialmediaplayground.com/?p=277#comment-668 A lot of this makes sense. E-mail is the simplest and easiest web communication tool for older folks to understand, which they probably use to keep in touch with their children and grandchildren. Among the younger generations, e-mail is losing ground to social networks. Younger people are more socially active in general as well as online. Generation X has some spending money and an understanding of the internet, while shopping is more of a social "brick & mortar" activity for younger people. A lot of this makes sense. E-mail is the simplest and easiest web communication tool for older folks to understand, which they probably use to keep in touch with their children and grandchildren. Among the younger generations, e-mail is losing ground to social networks. Younger people are more socially active in general as well as online. Generation X has some spending money and an understanding of the internet, while shopping is more of a social “brick & mortar” activity for younger people.

]]> http://www.socialmediaplayground.com/social-media/young-and-old-alike-are-online-using-email/2009/03/03/comment-page-1/#comment-487 Michael Wed, 04 Mar 2009 01:00:04 +0000 http://www.socialmediaplayground.com/?p=277#comment-487 A lot of this makes sense. E-mail is the simplest and easiest web communication tool for older folks to understand, which they probably use to keep in touch with their children and grandchildren. Among the younger generations, e-mail is losing ground to social networks. Younger people are more socially active in general as well as online. Generation X has some spending money and an understanding of the internet, while shopping is more of a social "brick & mortar" activity for younger people. A lot of this makes sense. E-mail is the simplest and easiest web communication tool for older folks to understand, which they probably use to keep in touch with their children and grandchildren. Among the younger generations, e-mail is losing ground to social networks. Younger people are more socially active in general as well as online. Generation X has some spending money and an understanding of the internet, while shopping is more of a social “brick & mortar” activity for younger people.

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