http://www.socialmediaplayground.com/strategy/evolving-beyond-communities-of-unconnected-communities-part-1-of-3/2009/09/28/ Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco. Thu, 11 Mar 2010 04:03:19 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.socialmediaplayground.com/strategy/evolving-beyond-communities-of-unconnected-communities-part-1-of-3/2009/09/28/comment-page-1/#comment-663 lousagar Thu, 08 Oct 2009 03:33:55 +0000 http://www.socialmediaplayground.com/?p=591#comment-663 The Digital Embassy strategy generates an entirely new organizational staffing structure involving teams of ambassadors...who gravitate in and out of the center away from the traditional pyramid - top down...which is no longer working...The customer, fan, and member sit in the center and management is inter-linked at different levels of access..This is a very important strategic thread..to social web success. The Digital Embassy strategy generates an entirely new organizational staffing structure involving teams of ambassadors…who gravitate in and out of the center away from the traditional pyramid – top down…which is no longer working…The customer, fan, and member sit in the center and management is inter-linked at different levels of access..This is a very important strategic thread..to social web success.

]]> http://www.socialmediaplayground.com/strategy/evolving-beyond-communities-of-unconnected-communities-part-1-of-3/2009/09/28/comment-page-1/#comment-619 lousagar Wed, 07 Oct 2009 23:33:55 +0000 http://www.socialmediaplayground.com/?p=591#comment-619 The Digital Embassy strategy generates an entirely new organizational staffing structure involving teams of ambassadors...who gravitate in and out of the center away from the traditional pyramid - top down...which is no longer working...The customer, fan, and member sit in the center and management is inter-linked at different levels of access..This is a very important strategic thread..to social web success. The Digital Embassy strategy generates an entirely new organizational staffing structure involving teams of ambassadors…who gravitate in and out of the center away from the traditional pyramid – top down…which is no longer working…The customer, fan, and member sit in the center and management is inter-linked at different levels of access..This is a very important strategic thread..to social web success.

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