Sunday marked my three-year anniversary with Affinitive. While three years might not be a monumental milestone for many who have been with companies for decades, in the agency world in this city – it is a measurable moment. At least it is for me. My longest commitments outside of Affinitive are to my chihuahua and [...]
Three Years.
February 2nd, 2010 · Comments
Tags: Marketing · PR · Self-Promotion · Social Media
The Social Marketing “Land Grab”
August 11th, 2009 · Comments
“Social Media” are the two hottest buzz words on the block in the big, wide world of marketing. Diving into the various social marketing platforms – such as Facebook, Flickr, Tumblr (or another blogging platform although I have all my pesos on Tumblr reigning supreme), and the hottest little platform on the list, Twitter, is [...]
Tags: Marketing · Research · Self-Promotion · Social Media
New Comprehensive Word-of-Mouth Marketing Industry Report Released
July 30th, 2009 · Comments
On the heels of the first-of-its-kind WOM industry study in 2007, The Word of Mouth Marketing Association (WOMMA), in conjunction with PQ Media, just released their Word-of-Mouth Marketing Forecast 2009-2013: Spending, Trends & Analysis study. It’s chock full of great data and insight, and includes the following eye-opening prediction:
Total spending on WoM marketing is expected [...]
Tags: Case Studies · Industry News · Marketing · Research · Social Media
Dear KFC: Never Underestimate the Power of Free + Word of Mouth
May 11th, 2009 · Comments
Dear KFC Team,
Last week you learned a valuable lesson (no, not that Oprah is queen – we already knew that). You learned, hopefully, not to underestimate the power of Word of Mouth.
To recap, for those who haven’t been stampeded in one of your locations within the past week…
You as a brand, interested in dipping [...]
Tags: Industry News · Marketing · PR · Self-Promotion · Social Media
Social Media = Key Driver of Brand Awareness and Reputation
February 26th, 2009 · Comments
The following chart from Marketing Sherpa takes a look at how brands and companies can best go about creating brand awareness, increasing affinity, and driving traffic to any targeted brand message. According to the study, in all of these scenarios a majority of brands and marketers turn to Social Media-driven strategy to make this happen.
It [...]
Tags: Industry News · Marketing · Research · Social Media
2008 Forrester Groundswell Awards – Please Vote (for us)!
September 10th, 2008 · Comments
Inspired by the best-selling book Groundswell (which should be on the bookshelf of anyone interested in word of mouth or social media marketing), Forrester has created the Groundswell Awards, which recognizes excellence in accomplishing business goals with social applications (categories include “Listening”, “Talking”, “Energizing”, “Supporting”, “Embracing”, “Managing”, and “Social Impact”).
Affinitive is happy to announce that [...]
Tags: Case Studies · Marketing · PR · Research · Self-Promotion · Social Media · Technology


