Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

The Social Marketing “Land Grab”

August 11th, 2009 · View Comments

“Social Media” are the two hottest buzz words on the block in the big, wide world of marketing.  Diving into the various social marketing platforms – such as Facebook, Flickr, Tumblr (or another blogging platform although I have all my pesos on Tumblr reigning supreme), and the hottest little platform on the list, Twitter, is [...]

[Read more →]

Tags: Marketing · Research · Self-Promotion · Social Media

New Comprehensive Word-of-Mouth Marketing Industry Report Released

July 30th, 2009 · View Comments

On the heels of the first-of-its-kind WOM industry study in 2007, The Word of Mouth Marketing Association (WOMMA), in conjunction with PQ Media, just released their Word-of-Mouth Marketing Forecast 2009-2013: Spending, Trends & Analysis study. It’s chock full of great data and insight, and includes the following eye-opening prediction: Total spending on WoM marketing is [...]

[Read more →]

Tags: Case Studies · Industry News · Marketing · Research · Social Media

Dear KFC: Never Underestimate the Power of Free + Word of Mouth

May 11th, 2009 · View Comments

Dear KFC Team, Last week you learned a valuable lesson (no, not that Oprah is queen – we already knew that). You learned, hopefully, not to underestimate the power of Word of Mouth. To recap, for those who haven’t been stampeded in one of your locations within the past week… You as a brand, interested [...]

[Read more →]

Tags: Industry News · Marketing · PR · Self-Promotion · Social Media

Social Media = Key Driver of Brand Awareness and Reputation

February 26th, 2009 · View Comments

The following chart from Marketing Sherpa takes a look at how brands and companies can best go about creating brand awareness, increasing affinity, and driving traffic to any targeted brand message. According to the study, in all of these scenarios a majority of brands and marketers turn to Social Media-driven strategy to make this happen. [...]

[Read more →]

Tags: Industry News · Marketing · Research · Social Media

2008 Forrester Groundswell Awards – Please Vote (for us)!

September 10th, 2008 · View Comments

Inspired by the best-selling book Groundswell (which should be on the bookshelf of anyone interested in word of mouth or social media marketing), Forrester has created the Groundswell Awards, which recognizes excellence in accomplishing business goals with social applications (categories include “Listening”, “Talking”, “Energizing”, “Supporting”, “Embracing”, “Managing”, and “Social Impact”). Affinitive is happy to announce [...]

[Read more →]

Tags: Case Studies · Marketing · PR · Research · Self-Promotion · Social Media · Technology

Job: Front-end Web Developer (Web 2.0/Social Platforms)

April 3rd, 2008 · View Comments

What are you passionate about? Affinitive, a pioneer in the social media and word of mouth marketing space, is seeking a skilled Front-end Web Developer/Producer to join our team and work on fun, innovative and cutting-edge social media/”Web 2.0” projects for great clients. You will be in charge of front-end development and production for a [...]

[Read more →]

Tags: Self-Promotion