Affinitive’s Social Media Playground

Inspired by the best-selling book Groundswell (which should be on the bookshelf of anyone interested in word of mouth or social media marketing), Forrester has created the Groundswell Awards, which recognizes excellence in accomplishing business goals with social applications (categories include “Listening”, “Talking”, “Energizing”, “Supporting”, “Embracing”, “Managing”, and “Social Impact”).
Affinitive is happy to announce that […]

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What are you passionate about? Affinitive, a pioneer in the social media and word of mouth marketing space, is seeking a skilled Front-end Web Developer/Producer to join our team and work on fun, innovative and cutting-edge social media/”Web 2.0” projects for great clients.
You will be in charge of front-end development and production for a number […]

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At this week’s Word of Mouth Marketing Summit and Research Symposium, PQ Media presented findings from their first-of-its-kind, in-depth analysis of the word of mouth marketing industry:
Word-of-Mouth (WoM) Marketing is the fastest-growing segment of the $254 billion marketing services sector of the media industry, which includes among others, branded entertainment, direct marketing and public relations. […]

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We’re proud to announce that our work with American Skiing Company and their MyA41 Passholder program has been named the winner of a 2007 “Wommie” Award by the Word of Mouth Marketing Association (WOMMA)!
According to WOMMA, the Wommies are “designed to recognize amazing word of mouth campaigns and the smart people who create them.”
That being […]

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Earlier this summer Facebook announced they were opening up their platform to allow developers to create social applications that could deeply integrate with their functionality and data (and in turn, take advantage of the “social graph” of their 30 million members).
We see the potential here as being enormous, and are already hard at work integrating […]

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While in the process of pitching a prospective client I stumbled across a new trigger for word of mouth – validation.
Imagine the scenario where you have some organic advocacy brewing around a new product you’ve released and you are receiving anecdotal stories about how people “love your product.” So what should you do? The short […]

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