Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

Facebook: An Angel for Marketers, the Devil for Developers

January 29th, 2010 · Comments

Anyone who has developed Facebook apps, or any kind of Facebook integration, knows that Facebook development can be a less than pleasant experience. How often does an API need a live status? Even though we all know the way Facebook has opened up their platform has been revolutionary, an already amazing source of [...]

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Tags: Technology

Location-Based Social Media

April 3rd, 2008 · Comments

When Google Maps was introduced in 2005, it was a watershed moment in the distributed web. While Microsoft had developed TerraServer (the first free API mapping service) in 1996, there was something about the elegance and power of the AJAX implementation of Google Maps that unleashed the creativity of multitudes of developers to spawn a [...]

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Tags: Social Media