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	<title>Affinitive's Social Media Playground &#187; award</title>
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	<description>Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.</description>
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		<title>Affinitive takes home &#8220;GOLD&#8221; WOMMY Award!</title>
		<link>http://www.socialmediaplayground.com/case-studies/affinitive-takes-home-gold-wommy-award/2010/11/18/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=affinitive-takes-home-gold-wommy-award</link>
		<comments>http://www.socialmediaplayground.com/case-studies/affinitive-takes-home-gold-wommy-award/2010/11/18/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 23:11:57 +0000</pubDate>
		<dc:creator>Bob Troia</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Self-Promotion]]></category>
		<category><![CDATA[award]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[random house]]></category>
		<category><![CDATA[WOMMA]]></category>
		<category><![CDATA[wommy]]></category>
		<guid isPermaLink="false">http://www.socialmediaplayground.com/?p=1145</guid>
		<description><![CDATA[I&#8217;m in Las Vegas right now attending The Word of Mouth Marketing Association&#8217;s 2010 Summit. WOMMA just announced the winners of their 2010 &#8220;WOMMY&#8221; awards, and I&#8217;m proud to announce that Affinitive has won the GOLD award, for best experiential marketing program, for our work with Random House! You can view our case study below. [...]]]></description>
			<content:encoded><![CDATA[<p><img style="float: left; margin: 0 10px 15px 0;" title="WOMMY-AWARD-GOLD" src="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2010/11/WOMMY-AWARD-GOLD-300x105.jpg" alt="Affinitive GOLD WOMMY Award" width="300" height="105" />I&#8217;m in Las Vegas right now attending The <a href="http://www.womma.org" target="_blank">Word of Mouth Marketing Association&#8217;s</a> <a href="http://www.womma.org/summit/">2010 Summit</a>. WOMMA just announced the winners of their 2010 &#8220;WOMMY&#8221; awards, and I&#8217;m proud to announce that Affinitive has won the GOLD award, for best experiential marketing program, for our work with Random House!</p>
<p>You can view our case study below. We&#8217;ll post up a video overview shortly.</p>
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<p>There were a ton of great entries from some really talented brands and agencies, so it&#8217;s truly an honor to be in such great company.  Congratulations to everyone on our team as well as the team at Random  House.</p>
]]></content:encoded>
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		<slash:comments>157</slash:comments>
		</item>
		<item>
		<title>Affinitive Wins 4 W3 Awards</title>
		<link>http://www.socialmediaplayground.com/self-promotion/affinitive-wins-4-w3-awards/2008/10/21/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=affinitive-wins-4-w3-awards</link>
		<comments>http://www.socialmediaplayground.com/self-promotion/affinitive-wins-4-w3-awards/2008/10/21/#comments</comments>
		<pubDate>Tue, 21 Oct 2008 15:32:55 +0000</pubDate>
		<dc:creator>Warren Ackerman</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Self-Promotion]]></category>
		<category><![CDATA[award]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[buzz]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[iava]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Nielsen]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[ubisoft]]></category>
		<category><![CDATA[video game marketing]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[w3]]></category>
		<category><![CDATA[word of mouth]]></category>
		<guid isPermaLink="false">http://www.socialmediaplayground.com/?p=126</guid>
		<description><![CDATA[The International Academy of Visual Arts and the W3 Awards today awarded 4 awards to Affinitive: Category – Best Viral Promotion, Games &#38; Gaming Category (Silver W3): Ubisoft’s ‘1191AD: Brotherhood of Assassins’ Campaign for Assassin’s Creed Category – Best Site, Social Networking Category (Silver W3): Hey! Nielsen for The Nielsen Company Category – Best Site, [...]]]></description>
			<content:encoded><![CDATA[<p>The <a href="http://www.iavisarts.org/" target="_blank">International Academy of Visual Arts</a> and the <a href="http://www.w3award.com/awards/" target="_blank">W3 Awards</a> today awarded 4 awards to Affinitive:</p>
<p><a href="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2008/10/w3winner_silver_wht.gif"><img class="alignnone size-medium wp-image-127" title="w3winner_silver_wht" src="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2008/10/w3winner_silver_wht.gif" alt="2008 W3 Award Logo" width="113" height="107" /></a><a href="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2008/10/w3winner_silver_wht1.gif"><img class="alignnone size-medium wp-image-128" title="w3winner_silver_wht1" src="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2008/10/w3winner_silver_wht1.gif" alt="" width="113" height="107" /></a><a href="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2008/10/w3winner_silver_wht2.gif"><img class="alignnone size-medium wp-image-129" title="w3winner_silver_wht2" src="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2008/10/w3winner_silver_wht2.gif" alt="" width="113" height="107" /></a><a href="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2008/10/w3winner_silver_wht3.gif"><img class="alignnone size-medium wp-image-130" title="w3winner_silver_wht3" src="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2008/10/w3winner_silver_wht3.gif" alt="" width="113" height="107" /></a></p>
<ol>
<li><strong>Category – Best Viral Promotion, Games &amp; Gaming Category (Silver W3)</strong>: Ubisoft’s ‘1191AD: Brotherhood of Assassins’ Campaign for Assassin’s Creed</li>
<li><strong>Category – Best Site, Social Networking Category (Silver W3):</strong> <a href="http://www.beaffinitive.com/clients/casestudy_nielsen_hey_nielsen.html">Hey! Nielsen</a> for The Nielsen Company</li>
<li><strong>Category – Best Site, Branding Category (Silver W3):</strong> <a href="http://www.beaffinitive.com/clients/casestudy_nielsen_hey_nielsen.html" target="_blank">Hey! Nielsen</a> for the Nielsen Company<a href="http://www.beaffinitive.com/clients/casestudy_nielsen_hey_nielsen.html" target="_blank"><br />
</a></li>
<li><strong>Category – Best Site, Entertainment Category (Silver W3):</strong> <a href="http://www.beaffinitive.com/clients/casestudy_nielsen_hey_nielsen.html" target="_blank">Hey! Nielsen</a> for the Nielsen Company<a href="http://www.beaffinitive.com/clients/casestudy_nielsen_hey_nielsen.html" target="_blank"><br />
</a></li>
</ol>
<p>The 2008 W3 Awards received over 3,000 entries from around the globe this year, we’re honored to be on their list of excellent work.</p>
]]></content:encoded>
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		<slash:comments>956</slash:comments>
		</item>
		<item>
		<title>And the Wommie Award Goes to&#8230; Us!</title>
		<link>http://www.socialmediaplayground.com/research/and-the-wommie-award-goes-to-us/2007/11/02/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=and-the-wommie-award-goes-to-us</link>
		<comments>http://www.socialmediaplayground.com/research/and-the-wommie-award-goes-to-us/2007/11/02/#comments</comments>
		<pubDate>Fri, 02 Nov 2007 09:12:53 +0000</pubDate>
		<dc:creator>Bob Troia</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[Affinitive]]></category>
		<category><![CDATA[award]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[WOMMA]]></category>
		<category><![CDATA[wommie]]></category>
		<category><![CDATA[word of mouth]]></category>
		<guid isPermaLink="false">http://www.socialmediaplayground.com/uncategorized/and-the-wommie-award-goes-to-us/2007/11/02/</guid>
		<description><![CDATA[We&#8217;re proud to announce that our work with American Skiing Company and their MyA41 Passholder program has been named the winner of a 2007 &#8220;Wommie&#8221; Award by the Word of Mouth Marketing Association (WOMMA)! According to WOMMA, the Wommies are &#8220;designed to recognize amazing word of mouth campaigns and the smart people who create them.&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://blog.beaffinitive.com/img/wommie_mya41.gif" align="left" border="1" height="150" hspace="10" vspace="10" width="154" />We&#8217;re proud to announce that our work with <a href="http://www.peaks.com" target="_blank">American Skiing Company</a> and their MyA41 Passholder program <a href="http://www.womma.org/blog/2007/11/press-release-womma-announces-wommie-award-winners-affinitive-converseon-fanscape-and-quicken-loans-to-present-at-the-word-of-mouth-marketing-summit-nov-1415/" target="_blank">has been named the winner of a 2007 &#8220;Wommie&#8221; Award</a> by the Word of Mouth Marketing Association (WOMMA)!</p>
<p>According to WOMMA, the Wommies are &#8220;designed to recognize amazing word of mouth campaigns and the smart people who create them.&#8221;</p>
<p>That being said, it&#8217;s truly an honor to receive this award, which was judged by a panel of our industry peers and chosen out of over 50 submissions by some of the best and brightest marketers around.</p>
<p>We will be presenting a case study of the program at WOMMA&#8217;s Word of Mouth Marketing Summit, which is taking place Nov. 14-15 in Las Vegas. To learn more about WOMMA&#8217;s Summit and Research Symposium, visit <a href="http://www.wommasummit.com" target="_blank">www.wommasummit.com</a>.</p>
<p>Related Links:</p>
<p><a href="http://www.womma.org/casestudy/examples/establish-a-user-community/american-skiing-company-mya41c/" target="_blank">MyA41 Passholder Community Case Study</a> (via WOMMA case study library)<br />
<a href="http://www.womma.org/blog/2007/11/press-release-womma-announces-wommie-award-winners-affinitive-converseon-fanscape-and-quicken-loans-to-present-at-the-word-of-mouth-marketing-summit-nov-1415/" target="_blank">WOMMA Announces Wommie Award Winners</a> (press release)</p>
]]></content:encoded>
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		<slash:comments>197</slash:comments>
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