Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

Affinitive Wins 4 W3 Awards

October 21st, 2008 ·

The International Academy of Visual Arts and the W3 Awards today awarded 4 awards to Affinitive:

Category – Best Viral Promotion, Games & Gaming Category (Silver W3): Ubisoft’s ‘1191AD: Brotherhood of Assassins’ Campaign for Assassin’s Creed
Category – Best Site, Social Networking Category (Silver W3): Hey! Nielsen for The Nielsen Company
Category – Best Site, Branding Category (Silver […]

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Tags: Industry News · Self-Promotion

2008 Forrester Groundswell Awards - Please Vote (for us)!

September 10th, 2008 ·

Inspired by the best-selling book Groundswell (which should be on the bookshelf of anyone interested in word of mouth or social media marketing), Forrester has created the Groundswell Awards, which recognizes excellence in accomplishing business goals with social applications (categories include “Listening”, “Talking”, “Energizing”, “Supporting”, “Embracing”, “Managing”, and “Social Impact”).
Affinitive is happy to announce that […]

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Tags: Case Studies · Marketing · PR · Research · Self-Promotion · Social Media · Technology