Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

Inspiration: White House on Vimeo

January 30th, 2009 · Comments

1/31/09: Your Weekly Address from White House on Vimeo.
In thinking about ways in this new year that I could better contribute to Affinitive’s blog, I got inspired by the blog over at everyone’s favorite minimalistic housewares company, SimpleHuman.
Their blog has become a must-read for me, not because they dish out the inside scoop on their [...]

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Tags: Industry News · Self-Promotion · Social Media

Political Campaigning in a 2.0 world

October 15th, 2008 · Comments

Although Affinitive does a slew of work in the video game space, I am far from a “gamer girl.” However, as I’ve grown with the company I have enjoyed getting to learn about this quickly growing industry and how influential it can be on both its loyalists and the mainstream consumers. I might not be [...]

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Tags: Marketing · Social Media