Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

Baby Boomers Aren’t That Far Behind

March 4th, 2009 · Comments

I know I shouldn’t be, but I’m still a little amazed when I see the elderly chatting away on cell phones. It’s somewhat of a stark contrast for me because I remember seeing my grandmother’s rotary phone as a child and now I see her answering calls on her cell phone instead. And no, I’m [...]

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Tags: Industry News · Research · Social Media

Inspiration: White House on Vimeo

January 30th, 2009 · Comments

1/31/09: Your Weekly Address from White House on Vimeo.
In thinking about ways in this new year that I could better contribute to Affinitive’s blog, I got inspired by the blog over at everyone’s favorite minimalistic housewares company, SimpleHuman.
Their blog has become a must-read for me, not because they dish out the inside scoop on their [...]

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Tags: Industry News · Self-Promotion · Social Media

Your Mom Has A Blog!

July 22nd, 2008 · Comments

All those “your mom” jokes just got serious. AdAge recently reported Procter & Gamble Co.’s plans to pamper top “mommy bloggers” in an effort to tap into the online influencers and inform them of Pampers diaper products. The company may bring in as many as 15 top bloggers in this category to their Cincinnati headquarters for all-expense-paid trips not to buy their loyalty, but instead let these bloggers get to know what the company is about which will hopefully bring a positive light to their product.

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Tags: Industry News · Marketing · PR · Research