Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

Baby Boomers Aren’t That Far Behind

March 4th, 2009 · View Comments

I know I shouldn’t be, but I’m still a little amazed when I see the elderly chatting away on cell phones. It’s somewhat of a stark contrast for me because I remember seeing my grandmother’s rotary phone as a child and now I see her answering calls on her cell phone instead. And no, I’m [...]

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Tags: Industry News · Research · Social Media

Facebook: It’s all fun and games… til your mom friend requests you

February 23rd, 2009 · View Comments

Yesterday I signed onto to my Facebook account to find that I had received a friend request from my best friend from high school’s mom. How did this happen? Since when did it become acceptable for our parents to join Facebook? Adults joining Facebook has become an increasingly popular and mildly disturbing trend. According to [...]

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Tags: Industry News · Research · Social Media