Tag Archives: bose

Want Word of Mouth? Make it Easy for Your Customers to Share (Offline)

Posted 26 February 2010 | By | Categories: Marketing, Strategy | 1,376 Comments

While I know it’s very easy for us marketers to all get worked into social media hysteria, let’s not lose sight of the fact that over 80% of Word of Mouth recommendations happen offline. Twitter might be “sexy”, but face-to-face is still king. That being said, I find it surprising that more brands aren’t providing [...]