Tag Archives: brand engagement

Evolving Beyond Communities of Unconnected Communities (Part 2 of 2)

Posted 16 November 2009 | By | Categories: Marketing, Strategy | 142 Comments

OK, so you’ve identified your relevant social media channels and now have several  outposts within social media.   Your initiatives have proven successful at generating awareness, engaging in conversations and acquiring new relationships.  The next logical step becomes how to evolve and connect these various pieces of your social media puzzle so that the whole becomes [...]