Affinitive’s Social Media Playground

Those of you who watch a little show called Glee are aware of how important it is to “find your voice”. While characters on Glee find their literal voice, the lesson to be learned from the show is the importance of understanding who you are and staying true to that personality. The same can be [...]

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A recent backlash to the phrase ‘join the conversation’ has erupted from the social media crowd (see here, here, and here). Regarding the last article, I agree a community is a highly effective way to show consumers you care.  But the technique of “joining the conversation” isn’t a bad one, and considering our company, Affinitive, [...]

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