Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

To Tweet or not to Tweet?

September 15th, 2009 · Comments

That is the question….
At least that’s the question that keeps coming up in conversations with my current / future / probable clients as we look at how to integrate Social Media Marketing into their strategy for 2010. As I’ve mentioned in earlier posts, it’s no longer an uphill convincing battle of us trying to say [...]

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Tags: Marketing · Social Media

Affinitive Wins 4 W3 Awards

October 21st, 2008 · Comments

The International Academy of Visual Arts and the W3 Awards today awarded 4 awards to Affinitive:

Category – Best Viral Promotion, Games & Gaming Category (Silver W3): Ubisoft’s ‘1191AD: Brotherhood of Assassins’ Campaign for Assassin’s Creed
Category – Best Site, Social Networking Category (Silver W3): Hey! Nielsen for The Nielsen Company
Category – Best Site, Branding Category (Silver [...]

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Tags: Industry News · Self-Promotion