Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

Unofficial Brand Applications on Facebook

March 17th, 2008 · 2 Comments

An interesting new phenomenon is emerging in social media: the unofficial brand app. In this age of file sharing and remixing, it’s not uncommon for people to appropriate content for personal expression or consumption. But these are quite different than fan pages or shared MP3s. These are deliberate business ventures and they raise interesting issues […]

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Tags: Social Media

Brand Buzz Leaders

February 8th, 2007 ·

“Great word-of-mouth marketing campaigns are elegant. They are fun.”
So says Andy Sernovitz (the founding CEO of the Word of Mouth Marketing Association) in this iMediaConnection article, where he gives some nice props to our work for Square Enix. Andy also talks about the The Five Ts of Word-of-Mouth Marketing - components that any successful word […]

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Tags: Case Studies · Industry News · Marketing