Affinitive’s Social Media Playground

That is the question….
At least that’s the question that keeps coming up in conversations with my current / future / probable clients as we look at how to integrate Social Media Marketing into their strategy for 2010. As I’ve mentioned in earlier posts, it’s no longer an uphill convincing battle of us trying to say [...]

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Facebook recently revamped it business pages and while it provides new opportunities for brands, there are also new challenges.
The primary change is that a majority of the page is now taken up with the “wall”, which consists of status updates and comments by fans. This is obviously a direct response to Twitter and the success [...]

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The following chart from Marketing Sherpa takes a look at how brands and companies can best go about creating brand awareness, increasing affinity, and driving traffic to any targeted brand message. According to the study, in all of these scenarios a majority of brands and marketers turn to Social Media-driven strategy to make this happen.

It [...]

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Earlier last week I came across the Top 100 Social Brands of 2008, a list compiled by measuring brand mentions across social media platforms and based on an average of these mentions for each brand in the month of December.
Upon reading the list, I was especially struck by the top two brands, the iPhone and [...]

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An interesting new phenomenon is emerging in social media: the unofficial brand app. In this age of file sharing and remixing, it’s not uncommon for people to appropriate content for personal expression or consumption. But these are quite different than fan pages or shared MP3s. These are deliberate business ventures and they raise interesting issues [...]

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“Great word-of-mouth marketing campaigns are elegant. They are fun.”
So says Andy Sernovitz (the founding CEO of the Word of Mouth Marketing Association) in this iMediaConnection article, where he gives some nice props to our work for Square Enix. Andy also talks about the The Five Ts of Word-of-Mouth Marketing – components that any successful word [...]

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