Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

What vs. How: Fundamental Differentiation in the Social Media Sphere

February 3rd, 2009 · Comments

Earlier last week I came across the Top 100 Social Brands of 2008, a list compiled by measuring brand mentions across social media platforms and based on an average of these mentions for each brand in the month of December.
Upon reading the list, I was especially struck by the top two brands, the iPhone and [...]

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Tags: Industry News · Marketing · Social Media

Affinitive Wins 4 W3 Awards

October 21st, 2008 · Comments

The International Academy of Visual Arts and the W3 Awards today awarded 4 awards to Affinitive:

Category – Best Viral Promotion, Games & Gaming Category (Silver W3): Ubisoft’s ‘1191AD: Brotherhood of Assassins’ Campaign for Assassin’s Creed
Category – Best Site, Social Networking Category (Silver W3): Hey! Nielsen for The Nielsen Company
Category – Best Site, Branding Category (Silver [...]

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Tags: Industry News · Self-Promotion

Cleaning Up a Social Media “Mess”

October 17th, 2008 · Comments

This post was inspired by some events that transpired over the past week.  In a nutshell, the teenage daughter of a well-respected and all around nice guy in the WOM industry recently went missing. When word got out, it spread like wildfire and spurred a flurry of good samaritanism among others in the industry who [...]

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Tags: Marketing · PR · Social Media

Word-of-Mouth Marketing – “Effective” versus “Cheap”

April 8th, 2008 · Comments

Many marketers are interested in leveraging word-of-mouth, viral, and social media marketing because they view it simply as being “cheaper” than other marketing channels.
This is the wrong attitude. The expectation is small spend, huge results (often in a short amount of time). With traditional marketing channels, there is a linear relationship between spend and return [...]

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Tags: Marketing · Research

Brand Buzz Leaders

February 8th, 2007 · Comments

“Great word-of-mouth marketing campaigns are elegant. They are fun.”
So says Andy Sernovitz (the founding CEO of the Word of Mouth Marketing Association) in this iMediaConnection article, where he gives some nice props to our work for Square Enix. Andy also talks about the The Five Ts of Word-of-Mouth Marketing – components that any successful word [...]

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Tags: Case Studies · Industry News · Marketing