Affinitive’s Social Media Playground

Many marketers are interested in leveraging word-of-mouth, viral, and social media marketing because they view it simply as being “cheaper” than other marketing channels.
This is the wrong attitude. The expectation is small spend, huge results (often in a short amount of time). With traditional marketing channels, there is a linear relationship between spend and return […]

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“Great word-of-mouth marketing campaigns are elegant. They are fun.”
So says Andy Sernovitz (the founding CEO of the Word of Mouth Marketing Association) in this iMediaConnection article, where he gives some nice props to our work for Square Enix. Andy also talks about the The Five Ts of Word-of-Mouth Marketing - components that any successful word […]

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